Now, more than ever, customers are looking for deals. To meet the needs of these customers, businesses need a way to reach them effectively. One of the most popular ways is through coupons.
Coupons can bring in new customers and retain your existing client base. They can be a powerful tool in reaching out to your target market. Well-designed and adequately crafted coupons can increase your business’ revenue and create more loyal customers.
Figure Out Your Audience
To offer relevant coupons that let your customers save money, you need to know your target audience first. Start by looking at your existing customers; even though they may look diverse, they share some common characteristics, such as needing dry cleaning services for their clothes.
As you study your target audience for designing your coupon templates, you can start broadly and narrow down your audience.
For example, if you run a dry cleaning service, you can look at working professionals. Then you can dig deeper into their demographics to find out they are buying high-end clothes that require specific garment care for dry cleaning. The people who wear these high-end clothes also earn a certain amount of income and work in industries that require them to wear them, such as law, finance, and accounting. Finally, you can use the information you gathered on your target audience to create a dry cleaner coupon.
You should also look at what other similar businesses do with their coupons in today’s competitive market. You then take these coupon design ideas and do something unique with yours so that your business stands out from the rest of the competition.
Design Your Coupon
You can design your coupons once you identify your target audience. Your vouchers should be convenient to use and make the checkout process simple for your customers. The design of your coupon should also be visually appealing. Here is an essential guide to coupon advertising as you design a voucher for your brand:
- Eye-catching headline: For a hair or nail salon coupon, you can write a catchy headline for your coupon that sparks people’s curiosity, such as “20% off all our hair treatment services.”
- Attractive images: You can use colors and images to make it stand out from the rest of the page. Since customers are more drawn to people and faces in images, try to incorporate a human element in your coupon. For example, putting a stock picture of a customer with a bag of clothes in a dry cleaner coupon is more effective than taking a generic image of a dry cleaner’s storefront.
- Simple messaging: If you’re looking to increase the chances of your coupon being used, make it as straightforward as possible. A suitable message to write in direct mail for auto shop coupons is “Happy Holidays from ABC Auto Shop. We hope you enjoy this easy-to-use coupon.”
- Call to action (CTA): You can write a CTA that is more than just a percentage off. Instead of writing a CTA that is more like “Save 20% on your order,” try something like, “Sign up for our newsletter and get 10% off any purchase.”
- An expiration date: A customer’s coupon is only valid for a certain amount of time, and you should let them know when that expiration date will be. Be sure to mention specific details about how long these discounts last, such as “expiring soon.” Again, this pushes the consumer into action.
To make it easy for your customers to reach you, include your business hours, phone number, website, or social media accounts on your coupons. You can use a free coupon maker to create your coupon. Other resources like customizable coupons act as a blank canvas for you to work from to curate a design that appeals to your client base while still providing a basic structure for how to layout a coupon in an aesthetically pleasing way.
Distribute Your Coupons
The distribution of your coupons is an important part of your coupon marketing strategy. First, you should find out where your customers spend the most time during your target audience research. Then, experiment with these channels to see where your engagement is highest and adjust your strategy accordingly.
● Website: Post coupons throughout your site where they are easily visible to your customers. You can also add them to a separate sales landing page listing other discounted products and services or provide a coupon if they complete the form to join your mailing list.
● Weekly ads: If you generate weekly ads for your business, you can include coupons that apply specifically for customers who sign up at specific times or buy products on certain days of the week.
● Social media: A quick way to get digital coupons to your customers to generate repeat business is to distribute them via social media platforms like Facebook or Instagram. You can do so by running a product giveaway in which entering automatically gives you access to a free coupon. You can also choose to provide free coupons to first-time shoppers, encouraging them to buy again now that they’ve earned a discount.
● Text message campaigns: Coupon codes delivered via SMS are an easy way to engage with customers after they’ve made a purchase or signed up for your mailing list, providing their phone number.
● Direct mail: If you’re mailing out flyers or shipping products via direct mail, including vouchers for future purchases is a great way to delight clients and encourage them to shop again.
Improve Your Advertising With Coupons
Coupon advertising is a creative and effective way to reward your customers for purchasing your services and entice them to return for more. It’s a gesture of generosity that benefits your business in the long term, whether you’re interested in printing physical coupons to send out with shipments or you’re looking for a quick way to engage with consumers on social media.