Love them or hate them, millennials are one of the largest markets in the country. Loosely defined as those born between 1980 and 1995, these individuals make up the nation’s largest living generation. With over 75 million people, millennials have some serious spending power. It’s time to make them the focus of your advertising.
If you’re still skeptical, the Pew Research Center recently reported that the millennial generation is spending about $600 billion annually. However, even before the pandemic, fewer and fewer millennials were spending their money in restaurants and instead choosing take out over brick & mortar reservations.
The number of dining occasions recorded in the same study shrunk by 20% over the last few years, so many have spent more time trying to crack the code of millennial spending habits. If you want to see a boom in your small business, keep reading for our tips on appealing to this audience.
Ah, the receipt. Every day, billions of transactions are completed, and millions of receipts are issued. But receipts ca...