Local Marketing Lessons From: Mushrooms

What lessons can local businesses learn from pizza’s favorite fungus, the mushroom? More than you think.

There is a Mushroom Council.
Yes, that’s real.
And no, this video is not about pizza toppings—at least not only about pizza toppings.

In this episode, we uncover the alleged fungus overlords, learn that 36% of all pizzas in America have mushrooms on them, and somehow end up talking about one of the smartest marketing strategies local businesses can steal.

This is about education over selling, why mushrooms win by being a complement instead of a replacement, and how national trends only work if you translate them for your local market instead of blindly copying them.

We break down what trade organizations, big brands, and even grocery chains get right—and why betting the farm on the “next big thing” without knowing your audience is how local businesses screw it up.

It’s weird. It’s funny. It’s surprisingly smart.
And yes, mushrooms are involved.

Watch the video before the Mushroom Council finds us.