We’ve previously discussed B2C marketing on this blog — but what of B2B marketing? These two business marketing terms provide an important lens for studying other businesses’ marketing strategies and defining a plan for your own business.
A recap of what these terms mean: B2C means “business to consumer,” while B2B means “business to business.”
These acronyms define two distinct styles of marketing, one for targeting everyday consumers and one for targeting businesses. Of course, some businesses might use both channels — for example, Amazon.
Amazon advertises its products and services to regular consumers, but they also have products and services geared towards other businesses. Most companies tend to have just one focus, however.
The amount of money you should spend on marketing as a real estate agent is entirely dependent on your income and availa...