From the CMO
Advertising 101
How to Get Your Product to Stand Out at the Checkout Line
The grocery store checkout aisle is a competitive place. It’s
Eric Shafer
November 15, 2021
Online Advertising
How Impressions Work Into Your Advertising Strategy
Your business won’t succeed without brand awareness and audience engagement.
Eric Shafer
November 11, 2021
Coupon Advertising
How to Promote Your Restaurant Takeout Business
Many customers may feel better eating takeout than visiting your
Eric Shafer
November 4, 2021
Advertising 101
How to Develop a Customer Persona and Why it’s Important
Creating a customer persona is a powerful tool for understanding
Eric Shafer
November 1, 2021
Coupon Advertising
How to Create Effective Coupons
Now, more than ever, customers are looking for deals. To
Eric Shafer
October 25, 2021
Advertising 101
Don’t Sell Features, Solve a Problem
Effective advertising addresses the desires and issues of your customers.
Eric Shafer
October 21, 2021
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