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TALK TO US: 888.475.0993

Local Advertising by a CODE

Have you ever felt like your advertising efforts were hit or miss, with some campaigns working well and others falling flat?

IndoorMedia understands the challenges local businesses face, and that’s why our approach is different. By following a clear process like the Advertising CODE, we take the guesswork out of marketing. With targeted audiences, clear messages, strategic placement, and effective execution, we help businesses achieve better results, with less waste and more predictable outcomes. As you read on, think about how a structured plan could make your advertising not just more effective, but also more reliable. From grocery store ads to digital tools, we’ll show you how IndoorMedia helps businesses like yours grow, connect with the community, and see real success.

Below you can read about the IndoorMedia framework for Marketing and Advertising which we see as a partnership between the Local Business Owner and our own team of marketing gurus. Specifically, you see how we formalize the process of advertising to be a system that minimizes risk, adjusts to the market, and builds on success to deliver ROI. Specifically, you’ll read about:

THE CUSTOMER CODE:
BUILDING A WORTHY BUSINESS

Every local business has its own “Customer Code”, a framework of values and actions necessary for creating a sustainable and successful venture. While marketing and advertising can amplify visibility and drive traffic, they cannot sustain a poorly managed business. Success begins with these essential pillars:

CUSTOMERS:
Know your audience. Create personalized, meaningful experiences that inspire loyalty and repeat business. Regular customers returning even once more a month can significantly boost revenue.
OPERATIONS:
Streamline processes to maximize efficiency and profitability. A chaotic back-end operation will negate even the most effective ad campaigns.
DELIVERY:
Focus on consistent quality. Your customers should know what to expect every time they interact with your business.
EVALUATION:
Continuously refine your strategies.
Monitor what’s working, adapt to
customer feedback, and innovate to
meet evolving demands.
Your business must operate as a well-oiled machine. Without this foundation, no advertising campaign —no matter how brilliant—can keep your doors open.

CUSTOMER BEHAVIOR DRIVES STRATEGY

Local businesses generally have one of these types of customer bases:

Regular Customers
Weekly or Monthly
e.g. Restaurants

Infrequent Customers
Low Frequency Sales
e.g. Realtors

Seasonal Customers
Season or Specific Event
e.g. Grand Openings

Regular Customer Profitability
Get customers to visit once more each month.
A regular customer who comes to visit an extra time each month can represent a steady 25%, 50% or even 100% increase in revenue, whereas a new customer only has a 30% chance of coming back at all. While that new customer may help that one month, finding new customers over and over is an expensive proposition. Convincing someone to visit a place they already like one more time a month is comparatively much easier and therefore much more profitable.
Infrequent Customer Profitability
Stay Top of Mind, Create Influence.
Your brand needs to be almost omnipresent, because even though that transaction may only come once every few years, the process of building a reputation and keeping your brand top of mind is an ongoing process.
Seasonal/Event Driven Profitability
Create Awareness and Urgency.
Strike while the iron is hot! You need to be as aggressive as possible to grab attention and drive behavior. A combined approach to meet customers where they are both online and off is vital to drive traffic when the opportunity presents itself.

THE INDOORMEDIA ADVERTISING CODE: A PROVEN FORMULA FOR SUCCESS

At IndoorMedia, we understand that local businesses live and breathe by their community connections. That’s why we developed our Advertising CODE, designed to align with the core needs of businesses like yours.
CATEGORY
Targeted ads thrive when placed in the right context. IndoorMedia’s experience ensures that your campaigns are perfectly matched to the local market and grocery store locations.
OFFER MESSAGE
A compelling, clear message is crucial. We craft ad campaigns that resonate with your audience, encouraging action and building trust.
DISTANCE
Ads are most effective when they target your community. With over 9,000 grocery store partnerships across the U.S. and Canada, IndoorMedia ensures your reach is both localized and impactful.
EXECUTION
From ad design to deployment, our team manages the details. This ensures a seamless experience for business owners, allowing you to focus on your operations while we handle your advertising.

WHY CODE MATTERS
FOR LOCAL BUSINESSES

IndoorMedia’s approach is simple yet powerful: We integrate the principles of the Customer Code with our Advertising CODE to deliver marketing strategies that are both effective and sustainable. We believe that when businesses live by their CODE and advertise by one too, the results are transformative.
Unconventional Print Advertising
Grocery store ads on receipt tape and shopping carts offer unmatched reach and intimacy, delivering your message directly to your community.
ConnectionHUB™
Our proprietary suite of digital tools, such as QR codes, local listing management, and social media playbooks, complement print ads to ensure your message is omnipresent.
Ongoing Support
From crafting ad designs to monitoring campaign performance, our Customer Success team provides end-to-end assistance, ensuring your advertising efforts align with your business goals.

DESIGN IS NOT ART:
PURPOSE-DRIVEN CREATIVITY

While art and design often overlap in visual appeal, they serve fundamentally different purposes. Understanding this distinction is essential for creating effective marketing materials and business strategies.

Art: Expression with Intrinsic Value

Art is a medium of personal or cultural expression, holding intrinsic value independent of its surroundings or application. Its purpose is to evoke emotions, provoke thought, or reflect the artist’s vision. The value of art lies entirely within the art itself—its beauty, message, or the personal connection it fosters with its audience.

Design: Functionality with Contextual Value

In contrast, design is about use, not self-expression. Its success is measured by how well it serves a specific purpose or meets the needs of its users. The value of design is not inherent; it depends on external factors, such as its context, audience, and goals.

FOR EXAMPLE:

A logo design is not just a piece of art—it’s a functional representation of a brand. Its effectiveness is determined by its recognizability, adaptability, and ability to communicate the business’s essence.

Advertising design must align with the brand’s message and goals while guiding users to take a desired action. Without these external factors, the design has no stand-alone value.

WHY THIS MATTERS
FOR LOCAL BUSINESSES

Effective marketing campaigns rely on
the principles of design, not art.

Audience-Centered

Your design choices should resonate with your target market, not just reflect personal preferences.

Goal-Oriented

The design must align with specific business objectives, such as increasing foot traffic or building brand awareness.

Context-Driven

Every element, from colors to typography, should be chosen based on where and how the design will be used, ensuring it remains functional and effective.

At IndoorMedia, our expertise lies in crafting designs that are not only visually appealing, but purpose-built for local business success. From register tape ads to digital integration, we focus on creating designs that serve their context and drive results. Because in the world of business, design is about solving problems, not just creating beauty.