Pizza Marketing Checklist

1

Customers: Understand and Engage Your Audience

0/4

Implement a Loyalty Program to track and reward customer visits.

Build a subscriber base for email and SMS campaigns. Track zip codes, demographics, and frequency.
Create engaging monthly offers and time-sensitive promotions to drive additional visits.

Ask for Reviews! Train Staff to ask for reviews.

Use QR codes (table toppers, on menus, at POS) for loyalty sign up and reviews

Engage with customers outside of your restaurant through targeted communications and personalized offers.

2

Operations: Streamline for Success

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Ensure your kitchen and front-of-house operations are efficient and consistent.

Use inventory tracking software to maintain ingredient quality and availability.

Leverage employee scheduling tools to optimize staffing and reduce waste.

Establish standards for food preparation, presentation, freshness, and temperature.

Review your menu for:

Profit margins on items.
Upsell opportunities (e.g., combos or meal deals).
Gaps for attracting diverse customers (e.g., vegetarian, gluten-free options).

3

Delivery: Maintain Consistent Quality

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Train staff on preparation techniques to ensure consistency every single time.

Monitor the quality of ingredients and tools to maintain high standards.

Paint restrooms and maintain cleanliness to make a great impression.

Fix any table wobble with proper tools, not makeshift solutions.

Regularly check for areas needing maintenance or improvement to enhance customer experience.

Reprint menus every 3 months to keep them fresh and appealing and reflect the restaurant’s branding.

4

Evaluation: Adapt and Innovate

0/3

Regularly review online reviews and social media comments for trends in feedback.

Use feedback to identify menu items or staff performance issues that need improvement.

Track peak business hours and menu popularity to adjust strategies for maximizing profits.

5

Strengthen Your Digital Presence

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Optimize your Google My Business (GMB), Apple Maps, and Bing Places profiles with accurate information and high-quality photos.

Build a Compelling Website that matches your brand

Fast Load Time
Consistent Branding
Mobile-Responsive

Google Map Embed and direct link

Online Ordering front and center
SSL Certificate
Search Engine Optimization

Actively manage online reviews and respond to feedback to build a strong reputation.

6

Start Paid Advertising

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First Best Advertising (if you meet our CODE) - Launch a coupon campaign through grocery store receipts to drive foot traffic.

Track redemptions to measure campaign success.

Expand your Loyalty Program to handle SMS and be redemption based.

Turn Single-Channel into Multi-Channel with DigitalBoost.

Take advantage of consumer intent with MapBoost.

7

Optimize Social Media

0/3

Post consistently on social media (3-5 times per week).

Diversify content: Include photos, videos, polls, contests, and behind-the-scenes content.

Run geo-targeted paid ads on Facebook and Instagram to promote deals and menu items.