Our Story
THE INDOORMEDIA STORY:
BUILT BY LOCAL BUSINESS OWNERS,
FOR LOCAL BUSINESS OWNERS
What if You Had a Marketing Partner Who Truly Understood Your Challenges?
Every local business owner faces the same fundamental challenge: how do you reach the right customers without wasting money on ineffective advertising?
You don’t have the massive budgets of national chains, and you don’t have time to experiment with marketing strategies that might not work. You need a solution that is proven, targeted, and cost-effective — one that puts your business in front of the right people, at the right time, in the right places.
That’s exactly why IndoorMedia was created.
We aren’t just another advertising company. We started as local business owners, just like you. We know what it takes to build something from the ground up, and we know how important every marketing dollar is. That’s why, for over 35 years, we’ve been helping small businesses grow with exclusive, high-impact marketing solutions that work.
HOW DID INDOORMEDIA BEGIN?
Like many of our customers, IndoorMedia was founded by entrepreneurs looking for a better way to market their business.
In the 1980s, McDonald’s franchise owners Doug Endsley and Gordon Miller were searching for a way to drive foot traffic and grow their business. Their breakthrough idea—advertising on grocery store receipts — helped make their restaurants some of the highest-grossing locations in the country.
But in 1989, their supplier failed to deliver. Instead of giving up, Doug and Gordon created their own advertising solution. They partnered directly with a grocery store, securing what became their most profitable marketing channel.
That single innovation led to the creation of IndoorMedia, a company that now serves over 9,000 grocery stores across the U.S. and Canada.
Our mission has remained the same from the beginning:
- To help local businesses grow through innovative, affordable marketing solutions.
- To create meaningful connections between businesses and their customers.
- To deliver measurable results that make a real impact on profitability.
WHAT MAKES
INDOORMEDIA DIFFERENT
Why Do So Many Ads Fail?
Many advertising strategies fail because they are too broad, too expensive, or simply don’t reach the right audience. You don’t need a billboard on the highway—you need to connect with the people in your community who are most likely to visit your business.
That’s where IndoorMedia’s exclusive marketing channels come in.
- Register Tape Advertising – Your ad is printed on grocery store receipts and handed directly to thousands of shoppers every week.
- Cartvertising – Your business is featured on grocery store shopping carts, ensuring that your message is seen for an average of 47 minutes per visit.
- DigitalBoost & MapBoost – Your business is positioned at the top of Google, websites, and local searches when customers are actively looking for services like yours.
Every one of these solutions is designed for local businesses — cost-effective, hyper-targeted, and built to drive real results.
WHY DO WE FOCUS
ON GROCERY STORE ADVERTISING
Where do local customers go every single week?
The grocery store is the center of every community.
- The average shopper visits a grocery store 1.7 times per week.
- Each visit lasts about 45 minutes.
- Your customers are already there, making spending decisions.
Instead of competing for attention online or hoping a direct mail flyer doesn’t end up in the trash, IndoorMedia ensures your business is seen in the places where people are already shopping, trusting, and spending money.
- Your ad is in their hands. (Register Tape Advertising)
- Your message is in their direct line of sight. (Cartvertising)
- Your business is in their online search results. (DigitalBoost & MapBoost)
With this multi-channel approach, we maximize your visibility without increasing your marketing budget.
WHY DOES INDOORMEDIA BELIEVE
SO STRONGLY IN LOCAL BUSINESS
Who drives job growth in America?
Local businesses. Since 1995, small businesses have created 62.7% of net new jobs.
Who keeps neighborhoods thriving?
Local business owners. You don’t just run a business — you shape the local economy and define the community’s identity.
Who needs better marketing support?
You do. National brands have entire marketing teams and multi-million-dollar ad budgets. Local businesses have to do more with less.
That’s why IndoorMedia was built specifically for businesses like yours.
We give small businesses access to the same powerful marketing tools that national brands use—without the high price tag.
OUR MARKETING PHILOSOPHY:
LIVING AND ADVERTISING BY A CODE
At IndoorMedia, our strategies are built around a simple but powerful philosophy:
- Customer-Centricity – Every campaign is designed to attract, engage, and convert your ideal customers.
- Operational Efficiency – Marketing should drive profitability without adding complexity to your business.
- Delivery of Consistency – Strong brands are built through consistent messaging and quality execution.
- Evaluation for Improvement – Growth requires constant refinement based on data and results.
This approach isn’t just a methodology—it’s a commitment to helping your business succeed.
WHY CHOOSE INDOORMEDIA
With our exclusive marketing channels, deep expertise in local business marketing, and commitment to your success, IndoorMedia provides the tools, strategy, and support you need to grow.
- Exclusive access to grocery store advertising in over 9,000 locations.
- Proven marketing strategies that have worked for local businesses for over 35 years.
- ROI-driven advertising that delivers measurable results.
Your business is more than just another company—it’s part of the community. Let’s grow it together.