The Bounce Rate Podcast
On this episode our hosts taste a limited-edition bread-and-butter pickle potato chip and riff on pickles in pop culture, from Pickle Rick to BTS promotions. They debate flavor preferences and try out the snack live.
The conversation then pivots to marketing and strategic partnerships — Sonic’s Grillo’s collaboration, grocery-store product placement, and how short-term co-branded offers grab attention and drive engagement.
EPISODE TRANSCRIPT +
WEBVTT
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Guys, I’m in a pickle.
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Ah, I got it. I see. That’s what this whole thing’s about, right?
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Making a pun? Yes, making a pun.
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What’s the dealio here? That’s pretty good. No, I got to come up with one.
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This is going to be hard. You can wait to the end of the episode if you want.
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Folks, that wasn’t just a pun. That’s what we’re talking about.
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It was a pregnant pun. It was a pregnant pun. And it had desires.
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And if I could be pregnant with a pickle, I would be. I don’t know where y’all
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stand on the concept of the pickle.
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I am definitely, I’ve been a pro pickle boy since I was a small child.
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It was the first thing that I was like, I love this snack. I have eaten thousands
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and thousands over my life. And I’m always that person.
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If someone gets a sandwich and it comes to the pickle, I’m going to eat that bad boy.
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All right. Well, you brought in a special treat for us all. I think we should
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dive in, start the whole episode off with our taste test. We’re going to kick it off with a taste test?
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Sure, why not? Let’s do it. So what I have brought today… Because everybody’s
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wondering, why in the hell are they talking about pickles?
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One of our local grocery store heroes here is the HEB.
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I think they’re great, as well as many of my other favorite grocery stores.
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They have a new limited edition bread and butter pickle flavored sweet and spicy potato chip.
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And it goes along with what we’re going to be talking about today as far as
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the grocery store, as far as pickle flavors.
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I picked this up because I was like, I want to see, number one, if it’s good.
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Number two, if it tastes like pickles, if it’s true to form.
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I thought you picked it up because you lost a bet.
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And I had to get it. Yeah. Because there’s no good reason to buy this product. Well, here’s the deal.
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That is, pickles are a polarizing flavor.
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A lot of people don’t even want to touch it. You know, this goes along with
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things like olives or banana peppers and such where it, onions,
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where there can really be a lot of polarizing opinions and people fall on either side.
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What is y’all’s opinion? Do you like pickles?
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I will say this. They say that every couple is made up of one person that likes
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pickles and one person that doesn’t.
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I am the do not like pickles.
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My wife is the lover of pickles.
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Oh, we got napkins. This is nice. I know. This is tray nice.
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I will eat pickles. I like pickles on my hamburgers.
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I’ll have a pickle with my sandwich. I’ll eat some of it. But as an add-on flavor,
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not probably a fan. Y’all can keep talking to me.
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You’re distributing the pickles. Well, they look delicious.
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Dill-licious? Yeah, he did dill. Oh, okay. Oh, you did dill?
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Oh, yeah, dillio. From a aroma standpoint, I’m a fan so far of the smell.
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Not much pickle flavor. No, it’s not strong. It’s the aftertaste.
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It’s a little bit of the aftertaste.
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Yeah. By the time I put enough French onion dip on it, it wouldn’t matter.
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Pretty good, actually. i’d eat them i like it
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these are of course bread and butter pickles you’re bread and butter sweet and
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sour right correct yeah you can have bread and butter a lot of flavors lots
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of different flavors all right so on a scale one out of ten ten being the your
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favorite snack one being,
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can’t touch it i’ll say this falls on
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a solid seven solid seven i’m gonna
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agree with you actually i actually think it’s pretty good yeah i was i’m
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kind of surprised yeah i don’t
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know i don’t know it’s it’s not high up for me but it’s it’s kind of bland it’s
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kind of man yeah it almost yeah it’s kind of man depends on how much you like
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potato chips really three a meh or is a five a meh do you want more pickle flavor
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no no no no but wait do you like potato chips yeah i do okay i do,
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I like, it doesn’t matter.
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So I, on a scale of one to 10, where is our audience?
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If one is they’ve already turned off this podcast and 10 is they are reaching
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for the dial to turn off this podcast because they have no idea why we’re talking about pickles.
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Where are they? Well, we’ve already kind of set it up. They’re at, I don’t know, 150.
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This is a very polarizing chip flavor.
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Pickles are a very polarizing flavor in general, but is that a good thing? And…
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Have y’all noticed the rise in pickle flavor thing? So just some statistics.
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Number one, searches for the term pickle flavor in the U.S.
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Hit an all-time high in February 2025. They went to 12.
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Maybe. From six. Maybe, but. Six of them for this podcast.
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But Eric, but Eric, it was enough for Sonic to invest in their new real dill meal.
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Right. And so this, I don’t know if anyone’s had, I’m confident y’all have not had this.
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It’s a partnership between Sonic and a brand called Grillo’s Pickles,
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which I’ve seen in my local grocery stores lately.
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And it’s a their regular
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burger a cheeseburger with the grillo
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pickle chips and it also comes with
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a pickle slush which i
00:06:02.710 –> 00:06:07.250
think i’m not sure if the slush itself is like a slushy yeah yeah that does
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not sound good well and it’s got so base i i think that the base probably is
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sweet But it looks like there are little boba dill-flavored bubbles in there.
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Like it’s… Like it’s an ultra-processed food.
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Well, I don’t know how they… Because it’s not natural dill pickle in there.
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They’re not just pouring dill and vinegar into a slush. But…
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They’ve been promoting it a while. And another stat for you is that it looks,
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I mean, what they’re saying is that there was a research, there was a report
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done by a company called Rubik’s Foods.
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And they said that 30% of Gen Z claim to love pickles and 20% describe them
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as to be obsessed, like literally obsessed with eating pickles.
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Now that’s Gen Z. Wait, sorry. Give me this. 20% are obsessed?
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What they said was that 30% love them and 20% describe themselves as obsessed with pickles.
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This is Jen’s ears? This is what the report said about Jen’s ears.
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Is it 20% of the 30% or 20% total?
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I believe it’s 20% of the total. Yeah, I would think so too because otherwise
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it’s not a very interesting stat, right?
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6% of the 30% that like it. So, so that’s,
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that kind of tells, I mean, I feel like if there’s only 10% difference between
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the, the advocates and the devotees and just the everyday I like pickles guy,
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if there’s like, if there, if it’s that close, I feel like it’s like you either
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love it or hate it. I agree.
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Yeah, it’s true. I mean, that’s a pretty small bell curve. Well,
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and the thing here, I mean, it sounds like Sonic is paying attention to what’s
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going on in trends and saying, hey,
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this is an opportunity to capitalize on potentially a strategic partnership
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and pickle lovers, right? Yeah.
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And I think that’s the interesting. I think that’s really the heart of everything
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is how did they choose to capitalize on this trend? Yeah.
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They found a brand. And it’s absolutely true.
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They found, you know, Grillo’s, I’ve heard about them and seen them increase
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their market share, you know, over the past five years. And so then seeing them
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paired with Sonic is going to make me, you know, even more intrigued.
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But the thing I think is most interesting is that.
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Their, Sonic’s investment in this as a marketing tool seems relatively low.
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They already have the stuff for burgers. They already have the stuff for slushes.
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All they need is this shelf-stable dill pickle boba and Grillo’s brand pickles.
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And pickles famously have a high shelf life.
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So when you look at it and you go, oh, this is actually an excellent opportunity
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for spicing up, I don’t even call it spice,
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pickling up an existing menu item to make a little bit more engaging to,
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what, three, four, five, half the population of Gen Z.
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Let’s say you’re looking at your Gen Z population.
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30% said that they love pickles.
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20% says that they’re obsessed. That means that half of Gen Z is going to be interested in it.
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Yeah, but here’s the question. Does half of Gen Z have a car to go to a Sonic? Gen Z? Yeah.
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No, you’re thinking of Gen Alpha. Gen Alpha is the one in high school now,
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right? I was just thinking that Gen Zers were going to complain because they
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don’t have enough money for a car.
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No, but they do have enough money for a combo meal at Sonic.
00:10:00.766 –> 00:10:02.406
Yeah. What are you talking about? They’re going to door dash it.
00:10:02.806 –> 00:10:06.366
Right. There you go. That’s what’s going to happen. So I love this topic.
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I do think strategic partnerships can be really effective and important.
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And so many businesses overlook these opportunities.
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Yeah. When I had the agency, we won…
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Client. Client that comes to mind is we worked with this local coffee company called Java Pura.
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Amazing coffee. These guys were like super into like amazing coffee, right?
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Well, they did a partnership with a local brewery. I believe it was St.
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Arnold’s here in Houston.
00:10:39.097 –> 00:10:46.097
Yeah. Where they did, they supplied them the coffee for a limited time.
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They had like a coffee beer, right? and so
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they got and the brewery was a much bigger brand than
00:10:52.097 –> 00:10:54.977
they are they got their name plastered all over everything so
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it was good for them you know i mean and the brewery worked
00:10:57.737 –> 00:11:02.657
out because they got really good coffee probably at no cost right so and i think
00:11:02.657 –> 00:11:07.097
that’s also a great call out because in my experience and this is one of the
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one of the smart moves from saint arnold’s is that they’re very much they’ve
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always been very supportive of like partnerships with the arts and stuff.
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So if you look at a festival, you’re always going to see that St.
00:11:20.357 –> 00:11:25.417
Arnold’s logo here around Houston, and you can see it in restaurants.
00:11:25.757 –> 00:11:31.837
And that can be a huge pull for local people, where if I go to brunch and they’re
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like, hey, this features strawberries from this.
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Farm in whatever Texas, that’s going to be more engaging to me.
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And in an advertisement, It’s going to capture my attention,
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even if that’s not the item that I’m going to order when I get there.
00:11:49.497 –> 00:11:57.017
Yeah, I totally agree. I think it also shows, I think it just reflects innovation for that place.
00:11:57.177 –> 00:12:03.537
So even if you don’t like pickles or coffee or beer, it shows that these brands
00:12:03.537 –> 00:12:05.137
are out there trying to do stuff.
00:12:05.317 –> 00:12:09.037
And it gives them a touch point with their customers. that’s not just,
00:12:09.437 –> 00:12:13.217
oh, God, for the love of all that’s holy, please buy something again,
00:12:13.817 –> 00:12:17.857
which is kind of the common plea when you’re hitting somebody over and over,
00:12:17.977 –> 00:12:19.837
especially like on social media, right?
00:12:19.937 –> 00:12:26.617
How often can you post, hey, we still have that dinner you liked. We still do nails.
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Now you can have something to actually talk about.
00:12:30.997 –> 00:12:34.717
So I don’t talk about this often. I talked about it a little bit when we first
00:12:34.717 –> 00:12:39.757
started off, but I am, over the pandemic, I really got into K-pop.
00:12:40.457 –> 00:12:43.477
And I think they do it better than we do here in the United States.
00:12:44.097 –> 00:12:46.277
And I love this group called BTS.
00:12:47.417 –> 00:12:52.377
And when they were at kind of the height of their popularity,
00:12:52.717 –> 00:12:58.857
they had a McDonald’s BTS meal. What’s going on right now?
00:13:00.597 –> 00:13:05.757
That’s the McDonaldland meal. I’ve been instructed by my mother-in-law to go
00:13:05.757 –> 00:13:11.097
to McDonald’s and order five Happy Meals today to get the BTS toy because she’s
00:13:11.097 –> 00:13:12.557
collecting them because she loves them.
00:13:14.647 –> 00:13:20.307
All right we may need to do a separate episode of this because wait so she’s saying that there’s,
00:13:21.047 –> 00:13:25.407
bts toys with happy meals right now yep this woman goes to i know we’re all
00:13:25.407 –> 00:13:29.307
you cut this out but this woman goes to all the bts concerts in the u.s she
00:13:29.307 –> 00:13:33.947
will not miss one this is your mother in law mother-in-law she’s 70 some years
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old and like she’ll go by herself she has she’s army,
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yes she has all these friends that she’s met doing this and they all travel together and hang out.
00:13:40.787 –> 00:13:43.067
It’s so crazy. BTS stands for something, I think, doesn’t it?
00:13:43.727 –> 00:13:48.707
Bangtanseondan. It means in Korean it means the bulletproof boys.
00:13:48.927 –> 00:13:53.527
Okay. But in the US we kind of… Didn’t we back anagram that to something else?
00:13:54.147 –> 00:13:58.127
Behind the scenes. Behind the scenes. Yeah, and they said that it’s not that.
00:13:58.307 –> 00:13:59.607
Hold on, because I have to…
00:14:00.387 –> 00:14:03.287
You’re right. They… Oh, they just launched today.
00:14:03.487 –> 00:14:07.247
Okay. So now I don’t feel as bad, because I have a job. I don’t have time to
00:14:07.247 –> 00:14:09.767
keep up with this stuff. Oh, yeah, yeah. She has a job too.
00:14:10.287 –> 00:14:15.527
All right. Full time. Fine. Yeah. Yeah. I’m a bad fan. And your job does take
00:14:15.527 –> 00:14:17.247
you away from McDonald’s advertising.
00:14:17.887 –> 00:14:25.127
Yeah. It should plunge me into it. So that’s good to know. But they have these things.
00:14:25.667 –> 00:14:31.247
So like that’s the Happy Meal toys. But McDonald’s has been doing customized
00:14:31.247 –> 00:14:36.127
meals that are like a partnership with BTS. Yeah.
00:14:36.307 –> 00:14:41.207
So like the BTS meal was like chicken nuggets with two different types of flavors.
00:14:42.367 –> 00:14:47.827
And, you know, there’ll be one. There was a there’s a rapper named Saw Weedy and she had one.
00:14:48.327 –> 00:14:53.107
And, you know, there’s been a couple. And it’s that thing where I recognize
00:14:53.107 –> 00:14:59.987
this other thing or this is not this is a visual element that I don’t always see with this brand.
00:15:00.807 –> 00:15:05.447
Even though I did not order the Saw Weedy meal, it did intrigue me.
00:15:06.007 –> 00:15:10.267
And it did capture my attention. So I think that’s always been the benefit of
00:15:10.267 –> 00:15:15.847
even short-term offers where,
00:15:16.227 –> 00:15:23.007
yeah, you only ordered so many of this special candy that you’ll put on top
00:15:23.007 –> 00:15:24.287
of your ice cream sundae.
00:15:24.787 –> 00:15:28.327
But that means for a certain period of time, you’re going to get eyeballs that
00:15:28.327 –> 00:15:29.367
you wouldn’t have gotten otherwise.
00:15:31.807 –> 00:15:38.367
So that’s one way is to mix your actual product or service with another brand’s product and service.
00:15:38.627 –> 00:15:41.487
How else can you be associated with another brand?
00:15:42.837 –> 00:15:48.397
It’s a trick question. Yeah. I think I, I mean, digitally or. Sure.
00:15:49.177 –> 00:15:53.337
You could do cross promotion. You could do. You guys are kind of breaking my heart.
00:15:53.737 –> 00:15:57.237
Well, we don’t know what you’re leading on to. I know, but you should know.
00:15:57.977 –> 00:16:01.497
It’s a big thing, man. Especially for you guys. For all of us.
00:16:02.337 –> 00:16:05.857
Yeah. So you’re stuck in the digital world. Stuck in the digital world.
00:16:06.657 –> 00:16:10.877
What about where your advertising actually is? I was just about to say that.
00:16:11.017 –> 00:16:13.397
Oh yeah, I’m sure. Because I was just thinking about like, yeah,
00:16:13.477 –> 00:16:16.677
you went to that H-E-B today to get the chips. Sure.
00:16:17.017 –> 00:16:20.157
You know, there’s ads potentially on the carts, on the back of the receipt,
00:16:20.577 –> 00:16:28.017
which partners you up with the hub of the community, right? Yeah, for sure.
00:16:28.317 –> 00:16:31.877
I mean, and then that goes with anything with like digital advertising,
00:16:32.477 –> 00:16:33.717
you know, YouTube and stuff.
00:16:33.717 –> 00:16:39.817
If your ad is showing up somewhere that isn’t spammy, that is supporting a community,
00:16:40.057 –> 00:16:44.117
it is automatically going to put you in more of a celeb status than you would
00:16:44.117 –> 00:16:47.177
have otherwise. Yeah, it’s a little different though, right?
00:16:47.337 –> 00:16:56.017
Because nobody thinks that the ad that’s on YouTube or Facebook or Instagram or Google or whatever,
00:16:56.377 –> 00:17:02.497
nobody thinks of those ads as being associated with those companies because
00:17:02.497 –> 00:17:06.557
those companies are content companies, right? And they are just passing through content.
00:17:06.757 –> 00:17:10.297
It’s just like watching TV. You don’t really think about an ad.
00:17:10.437 –> 00:17:13.897
When you’re watching the Super Bowl and M&Ms come on and they’re talking,
00:17:14.057 –> 00:17:16.497
you don’t think, oh, the NFL have endorsed this thing.
00:17:17.637 –> 00:17:21.857
But advertising in a grocery store is a little bit, or any kind of placement
00:17:21.857 –> 00:17:28.017
advertising like that, is a little bit more like having the Coke always facing out in a movie.
00:17:28.597 –> 00:17:32.477
Yeah. You ever notice that? Like, for some reason, you can always read the label
00:17:32.477 –> 00:17:34.337
of every Coke in every movie.
00:17:34.537 –> 00:17:38.097
And the way they hold it, somehow they just don’t cover up the brand.
00:17:39.537 –> 00:17:42.597
There’s an association. It’s a product placement, right? And it’s what they
00:17:42.597 –> 00:17:45.157
call that in movies. But for us, it’s an ad placement.
00:17:45.277 –> 00:17:48.917
And that placement does carry a lot of weight. Yeah. Yeah.
00:17:49.497 –> 00:17:52.397
Well, and then the last thing I’ll say about grocery stores,
00:17:52.637 –> 00:17:59.057
or the last point that I’ll make for this talking about pickles is that as a pickle fan,
00:17:59.057 –> 00:18:05.697
I do love going to the store and seeing what new brands that they have.
00:18:06.077 –> 00:18:07.897
The grocery store is still the
00:18:07.897 –> 00:18:14.057
place that I’m letting them do the work of finding new products for me.
00:18:14.197 –> 00:18:18.897
And like you said before about when you’re advertising within the store,
00:18:19.237 –> 00:18:24.257
there’s this element of, okay, this organization has kind of given this a go ahead.
00:18:24.277 –> 00:18:29.337
I’ll try this pickle. And it’s also beneficial because when you’re in that mindset
00:18:29.337 –> 00:18:34.777
of, I am trying new things, what a great time to look at an advertisement. Yeah.
00:18:35.857 –> 00:18:38.217
Just one last that just came to mind.
00:18:39.623 –> 00:18:42.603
Do you guys know my very favorite Rick and Morty episode?
00:18:43.083 –> 00:18:45.963
You guys don’t watch Rick and Morty? Oh, I’ve watched. I don’t know all the
00:18:45.963 –> 00:18:47.723
episodes, but I’ve watched quite a bit. Pickle Rick.
00:18:48.143 –> 00:18:51.383
Pickle Rick? Oh, sure. Oh, my God. It is so good.
00:18:51.643 –> 00:18:54.723
What is… I can’t go there. I’ll just let you guys… Yeah.
00:18:54.803 –> 00:18:56.503
No, I don’t want to spoil anything. All right.
00:18:56.763 –> 00:19:00.063
Pickle Rick. Pickle Rick. I won’t even imitose it. Has anyone ever had a pickle
00:19:00.063 –> 00:19:02.743
shot? The pickle back shot? Oh, no.
00:19:03.163 –> 00:19:07.023
It’s like a shot with pickle juice in it. Oh, interesting.
00:19:07.563 –> 00:19:14.243
Look, it sounds like we’re divided on pickles, but we are united on advertising.
00:19:14.503 –> 00:19:17.723
And we’re united on the appreciation of you bringing snacks today.
00:19:17.983 –> 00:19:21.043
Of course. Even, I mean, hopefully we can finish this bad boy.
00:19:21.283 –> 00:19:23.563
One more comment, though, on strategic partnerships.
00:19:23.883 –> 00:19:27.943
And we’re talking about advertising, right? But the reality is a strategic partnership
00:19:27.943 –> 00:19:32.603
doesn’t always have to be about advertising. And, and like, for example,
00:19:33.203 –> 00:19:37.563
when we, when going back to the agency, we had a partnership with this IT company.
00:19:37.963 –> 00:19:41.323
And so, because a lot of people would come to us and just assume we were IT.
00:19:42.023 –> 00:19:44.663
Same thing that they would get a lot of their customers come to them,
00:19:44.903 –> 00:19:46.483
assuming that they did digital advertising.
00:19:46.743 –> 00:19:50.883
So we had an agreement with each other that, Hey, anybody, any leads we get,
00:19:50.983 –> 00:19:51.823
we’re going to send them your way.
00:19:52.003 –> 00:19:55.983
Right. I mean, it’s still a partnership, but, you know, there’s all sorts of
00:19:55.983 –> 00:20:00.143
different ways where you can really leverage other companies, their audiences.
00:20:00.583 –> 00:20:05.443
Yeah. Right. And you’ll see that with, you know, CRM or other internal tools
00:20:05.443 –> 00:20:11.023
too, where they’re like, hey, our company sells, you know, clothes,
00:20:11.203 –> 00:20:14.803
we’re apparel, but we are powered by blank, you know, whatever,
00:20:15.043 –> 00:20:18.103
if it’s Oracle, Salesforce, whatever, that’s our internal thing.
00:20:18.103 –> 00:20:23.263
And so there is nuances to that relationship that can end up being really beneficial.
00:20:23.523 –> 00:20:27.483
And Indoor Media in its history has actually tried to do some of those pairings.
00:20:27.563 –> 00:20:30.023
We’ve looked at like credit card merchant services,
00:20:31.639 –> 00:20:35.359
Game changes so much. It was hard to stick with a client, a customer.
00:20:35.539 –> 00:20:38.199
We’ve looked at other services for business and even thigh cream.
00:20:39.979 –> 00:20:43.359
I could use that. True story. I saw that one coming. Yeah. I could use some.
00:20:44.019 –> 00:20:46.839
Some thigh cream. I did. I was watching the Astros the other night and they
00:20:46.839 –> 00:20:50.499
had a, it’s imposed, but they had a HubSpot logo on the pitching mound.
00:20:50.779 –> 00:20:51.519
All right. I was like, what?
00:20:51.859 –> 00:20:54.979
HubSpot? That’s crazy. Was it HubSpot or Orange Theory? Because every time I
00:20:54.979 –> 00:20:57.159
drive by a- No, it was HubSpot because I did a double take.
00:20:57.359 –> 00:21:00.599
I was like, wait a minute, what? Because every time I drive by an Orange Theory,
00:21:00.739 –> 00:21:01.399
I’m like, oh, that’s HubSpot.
00:21:01.399 –> 00:21:04.179
Oh no that’s yeah not not to make this about
00:21:04.179 –> 00:21:07.519
hubspot but that makes sense because with the
00:21:07.519 –> 00:21:10.899
current job market and like current economy they’re really
00:21:10.899 –> 00:21:14.079
leaning into their their treat free training and
00:21:14.079 –> 00:21:18.939
like having gone recently through them it’s still pretty good training for free
00:21:18.939 –> 00:21:23.779
now do you think like that one is you’re right like if i go to espn on the website
00:21:23.779 –> 00:21:28.859
and i see an ad i don’t think that ad’s affiliated with espn but when hubspot’s
00:21:28.859 –> 00:21:30.979
advertising you know on a
00:21:31.399 –> 00:21:34.219
baseball field like where it’s
00:21:34.219 –> 00:21:37.539
right there where the pitcher is i mean i feel like that is more of an endorsement
00:21:37.539 –> 00:21:41.659
like it’s a good placement you know i mean yeah well think about how those i
00:21:41.659 –> 00:21:46.399
mean nobody thinks that just anybody can name a stadium obviously it takes a
00:21:46.399 –> 00:21:53.839
lot of money to begin with but you can’t just like we we just changed minute maid park into,
00:21:54.359 –> 00:21:58.239
to Dyken Park.
00:21:59.519 –> 00:22:05.059
Anyway, they changed names. And they’re a huge AC company, right? HVAC.
00:22:06.499 –> 00:22:11.179
It’s not going to be, even if we had the money for it, it’s not going to be
00:22:11.179 –> 00:22:16.299
Cindy’s Lingerie and Adult Toys. It’s just not, right?
00:22:16.899 –> 00:22:21.699
Because the Astros are going to select who they want to be a partner with.
00:22:21.819 –> 00:22:26.099
So I think when HubSpot comes around, they’ve met a certain criteria and there is that association.
00:22:26.299 –> 00:22:30.159
I’m going to have to edit this out, but I have been in every Cindy’s in…
00:22:31.099 –> 00:22:36.019
In the Houston area. First of all, why would you edit that out?
00:22:36.299 –> 00:22:41.839
And secondly, why would you do that? Because I worked for a company and what
00:22:41.839 –> 00:22:45.939
they did was integrated loyalty systems at point of sale.
00:22:46.219 –> 00:22:53.339
And this was back in the day when you couldn’t do it all remotely depending on the computer system.
00:22:53.719 –> 00:22:58.379
And Cindy’s was on a computer system that I had to go in there and upload the
00:22:58.379 –> 00:23:02.779
JSON on the thing myself. Oh, I was hoping for more of an exciting answer.
00:23:02.979 –> 00:23:07.679
I thought it might have been related to like your law enforcement job and handcuffs
00:23:07.679 –> 00:23:08.859
or something. I don’t know.
00:23:09.279 –> 00:23:11.639
Yeah, I had to. My marketing law, I had to.
00:23:12.279 –> 00:23:15.919
Where you go to Cindy’s and you buy lingerie, handcuffs, and pickle juice.
00:23:16.699 –> 00:23:20.219
Well, I don’t know if you can get pickle juice at Cindy’s, but the last thing
00:23:20.219 –> 00:23:22.939
to say. Partnership in the making. Yeah.
00:23:23.919 –> 00:23:29.919
Is I kind of like burger pizzas. We talk about pizza a lot on this podcast and.
00:23:30.059 –> 00:23:31.499
Papa John’s has this burger pizza.
00:23:31.699 –> 00:23:35.099
I think it’s good. It’s got burger sauce instead of marinara sauce.
00:23:35.359 –> 00:23:39.339
Tomato sauce, it’s got pickles and onions and burger on it.
00:23:39.879 –> 00:23:43.719
I could see that. A lot of people say it’s polarizing. I think it’s polarizing
00:23:43.719 –> 00:23:47.719
in a good way in the way that Santa Claus… But have they part…
00:23:47.719 –> 00:23:49.279
Is it like the Burger King pizza?
00:23:49.419 –> 00:23:51.979
Oh, no. It’s just their burger pizza.
00:23:52.379 –> 00:23:56.219
But that just means for a limited time, they’ll have pickles at the Papa John’s.
00:23:56.339 –> 00:23:59.739
And it means that they’re missing an opportunity. because it could be the Whataburger
00:23:59.739 –> 00:24:01.639
pizza, which would rock.
00:24:01.819 –> 00:24:04.779
Yeah, I would have to go get that like right now. Yeah, I would too. Yeah.
00:24:05.439 –> 00:24:10.839
All right. Do you- I got to go. I’m hungry. Yeah. We’re going to go eat probably
00:24:10.839 –> 00:24:12.539
not pickles. Do you have any puns?
00:24:13.679 –> 00:24:18.079
Gherkin. Gherk. Has anything been fermenting in your head about this?
00:24:19.859 –> 00:24:27.919
Nope. Just blankness up there. Truly, you can come up with a few zingers. You said delicious.
00:24:28.679 –> 00:24:31.779
Delicious. Yeah, I know, but he had already used dill. What was the one you
00:24:31.779 –> 00:24:33.739
just said? It was a stretch.
00:24:34.679 –> 00:24:38.279
Edit mine to be first. Didn’t Q come up with some zingers?
00:24:38.879 –> 00:24:43.399
Cucumber? I don’t know. That was bad. We’re reaching here. That deleted the
00:24:43.399 –> 00:24:44.539
good one you did before. Oh, crap.
00:24:44.799 –> 00:24:50.379
Well, look, we’ll relish the opportunity for you to give another. Ah, yes. Pun. Pun ended.
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