A Sunny Day Care Inc - IndoorMedia

What Services or Products does your business provide?

We provide childcare for ages 6 weeks to 12 years old.

What types of advertising are you currently doing and what types of advertising have been most successful for you in the past? (It’s ok if it isn’t IndoorMedia 😊)

We have posted ads on social media and boosted them weekly. We have been passing out flyers and gift baskets to local businesses. We have joined the Chamber of Commerce as well as Care.com to assist in leads. We just got on with Indoor Media and Cartvertising will begin September 2024 in Kroger.

Are there any certifications, awards, or media recognition for the business? Please include certifications that may seem obvious, like certification from the board of health for restaurants.

We have been certified by the city by the building code official, fire marshal, and health inspector.

How many employees does the business have? Are there any special employees that have a unique story? Are there any employees who have been with the company a particularly long time?

We have 5 employees right now and will add as the number of children increase.

In your own words, please write a paragraph about how the owner or partners got interested in starting this business. Is the owner the first person in their family to own a business? Did they have a career before starting this business? Were there any specific challenges they faced in opening or keeping the business open?

I’m David Cianchetti, a graduate of New Mexico State University. My career started in the insurance industry with over 28 years of experience. As I began my family, I realized early childhood education‘s importance. After my insurance career, I decided to pursue my passion for children and the childcare industry which led me to open my first daycare in Webster, TX. A Sunny Daycare opened its doors in the summer of 2024 and is in the process of enrolling children. We are located within a church and in a more industrial complex, therefore it has been a challenge to get the word out of our opening, and enrollment has been slow. Enrollment has been our main challenge for us since we opened.

Explain why a customer should consider your business instead of going to a competitor.

A Sunny Day Care, Inc. will serve families with children between the ages of 6 weeks to 12 years of age in Webster, TX.

Families will choose our location for their childcare services because of our location, our computer-based education application, our media room, computer/game room, curriculum, and our tutoring/homework assistance room. In addition to the above-mentioned areas of discipline, we will be oﬀering Infant care for twenty-three slots in our new location. We will also accept childcare subsidies and will have no specific percentage of our capacity dedicated to these subsidies. We will service all families regardless of economic status. Our research has revealed that our competitors, in this market, limit the number of government-subsidized children they will accept. Most of the centers in this area have reached their capacity of the desired number of subsidized students they will accept. We will also focus our market on the medical profession in need of childcare services.

What extra services do you offer that people might not know about? For example, restaurants might offer catering and Car Washes might offer shampooing of seats and carpet.

Our staff is bi-lingual in English and Spanish.

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