Matt’s Rancho Martinez

401 CENTRAL EXPY S, ALLEN, Texas 75013
214-971-8664 | www.mattstexmex.com

What Products or Services does your business provide?

Full bar, signature Margaritas and cocktails, Rich history of Martinez Family Tex-Mex food, banquet catering as well as outside catering, Live Music, Wednesdays are kids’ nights– kids menu is 50% off for kids 12 and under

What types of advertising are you currently doing, and what types of advertising have been most successful for you in the past?

Facebook ads, google updates, local community marketing.

Are there any certifications, awards, or media recognition that your business has received?

We have received several awards/recognitions over the years. Dallas Observer’s “Best Of” multiple times, Zagat rated

Tell us about your employees.

About 100 employees across both locations. We have at least 2 employees who have been with us for over 20 years and many who have been with us over 10!

What is the story behind your business?

Our Founders Matt Martinez Jr. and his wife, Estella B Martinez, left Austin, TX, where Matt’s parents, Matt Martinez Sr. and Janie Martinez, opened a Tex Mex restaurant back in 1952 that is still operating today. Matt Sr.’s father Del Fino Martinez also had a restaurant dating back to 1923. Matt Jr. wanted to experience owning his own restaurant using his culinary skills to come up with new recipes. There are always challenges in this business. 9/11 was a challenge, Covid was a challenge, the workforce is a challenge at times along with rising prices but if you love the business and have a passion you have keep serving and enjoying what you do.

Tell a story about a great customer experience.

Our GM brought a 4-year-old little boy to Matt and Estella, he said that Matt’s was his favorite restaurant. Matt Jr. always acknowledged the children and made sure they had a good time.

Explain why a customer should consider your business instead of going to a competitior.

Our family legacy and we have had customer service and great food running through our veins since 1923. We love when our guests tell us that it is the best they have ever had and the ones that come and celebrate all of their special events with us. We want to make sure that they have a memorable and positive experience and if they do not that they share that with us as well.

What extra services do you offer that people might not know about?

Catering Services

Matt’s Rancho Martinez

Matt's Rancho Martinez

Business Hours

Sun-Thurs 11am-9pm

Fri-Sat 11am-10pm

Matt's Rancho Martinez

Business Hours

Sun-Thurs 11am-9pm
Fri-Sat 11am-10pm