Business Spotlight

Our store, Priceless, is a locally owned department store offering discounts on brand-name items for the whole family. We specialize in shoes, clothing, jewelry, accessories, kids’ items, home décor, and seasonal gifts. We also offer exclusive promotions such as our Price Match Guarantee and additional discounts for seniors, veterans, and active service members.

We are currently advertising through social media platforms like Facebook and Instagram to reach local families and bargain shoppers. We also send out email newsletters to promote our specials and in-store events. In the past, flyers distributed around the community and word-of-mouth have been especially successful in bringing in foot traffic.

The decision to start *Priceless* came from a desire to do more than what a typical job could offer—to contribute to the community in a meaningful way and build something lasting. I was tired of working for someone else and felt a strong pull toward the challenges and rewards of entrepreneurship. I wanted to bring back the convenience and charm of local retail shopping—something that had disappeared from many neighborhoods. As a first-generation business owner, my goal was to offer *value beyond price*, creating a space where people could find both quality and connection. Like many small businesses, we’ve faced our share of obstacles, from financial hurdles to competing with big-box stores and weathering the ups and downs of the local economy. But with determination, community support, and a clear vision, we’ve turned a dream into a department store that reflects value, trust, and heart.

On many occasions, customers have come in skeptical, thinking our prices couldn’t possibly compete with big-name retailers. But time and again, they’ve been pleasantly surprised. One customer came in looking for a pair of brand-name shoes she saw online. She asked about our Price Match Guarantee and expected us to say no—but instead, we matched the price and even applied an additional in-store promotion. She was thrilled and said, “I’ve never had a store actually honor this kind of deal—and make it better!” Moments like these happen often at *Priceless*, where customers leave with more than just a great deal—they leave with trust in a store that truly puts value and honesty first. That’s what keeps them coming back—and telling their friends.

At Priceless, we offer something big-box retailers and online stores can’t—personalized service, unbeatable value, and community connection. We combine name-brand products with affordability, backed by our Price Match Guarantee and extra discounts for seniors, veterans, and active service members. Shopping with us means supporting a local business that genuinely cares about its customers and community. You’re not just another transaction—you’re part of the Priceless family. We go the extra mile to make sure you walk out with what you need, at the best possible price, with a smile on your face.

We bring compassion and care along with our products. At Priceless, we go beyond just great prices. We offer a Price Match Guarantee, which means if you find the same item for less elsewhere, we’ll match it—so you never overpay.