Roots & Branches Wellness

What Services or Products does your business provide?

We are a mental health practice located in Lehi, UT, consisting of dedicated therapists who are deeply committed to supporting perinatal mental health. We recognize the significance of nurturing the well-being of mothers and strive to create a gentle and supportive environment for new moms facing challenges such as perinatal depression, perinatal anxiety, and the overwhelming demands of new parenthood.

All our providers have undergone advanced training in perinatal mental health, and we specialize in couples counseling. We acknowledge that a thriving relationship is essential for individual well-being, emphasizing the importance of effective communication and connection for partners. Additionally, we offer assistance to clients navigating various life transitions, including divorce, coping with infertility, and managing faith crises.

What types of advertising are you currently doing and what types of advertising have been most successful for you in the past? (It’s ok if it isn’t IndoorMedia 😊)

Social media, occasionally google ads, in-person booth events

How many employees does the business have? Are there any special employees that have a unique story? Are there any employees who have been with the company a particularly long time?

6 employees

In your own words, please write a paragraph about how the owner or partners got interested in starting this business. Is the owner the first person in their family to own a business? Did they have a career before starting this business? Were there any specific challenges they faced in opening or keeping the business open?

In college, Laura felt a strong draw to social work and had a clear vision of pursuing a career in a helping profession. She graduated from BYU with a degree in social work and later earned a master’s in social work from the University of Utah.

Upon discovering perinatal mental health, Laura identified it as her desired specialty. Advocating for new moms and raising awareness about the mental and emotional aspects of pregnancy and the postpartum period became her passion. Laura firmly believes that new parents deserve better support, and there is a significant need for education for individuals preparing for the perinatal period.

As a mother of three children, Laura brings both personal and professional experience to her commitment to providing support, education, and resources to all parents. In 2017, she initiated her solo therapy practice, which has since evolved into Roots & Branches Wellness. Over time, Laura expanded the practice by bringing on additional therapists to join the team.

Tell a story about a great customer experience.

Our clients report feeling understood and validated in their experiences. Through therapy they have found better coping skills, increased self-awareness, and improved relationships.

Explain why a customer should consider your business instead of going to a competitor.

We offer a niche that resonates with many of our clients. Clients that have are in the perinatal period will benefit from our specialized training in mental health for pregnancy and postpartum, as well as our emphasis on relationships.

What extra services do you offer that people might not know about? For example, restaurants might offer catering and Car Washes might offer shampooing of seats and carpet.

Throughout the year we offer group therapy sessions, and in the future are hoping to offer yoga and other healing modalities.

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