Corner the Market: More Exposure, Less Competition
WHY WOULD I WANT MY LOCAL BUSINESS AD TO BE IN A GROCERY STORE?
Every successful advertising campaign relies on three key elements: Exposure, Targeting, and
Repetition. Achieving all three can be a challenge—but for certain businesses, IndoorMedia has
discovered the ideal solution. By advertising in grocery stores, we place your message directly
in your customers’ hands or just inches from their eyes, delivering 2-3 impressions per week
to your target audience. In fact, grocery stores are:
- The heart of the community
- An exclusive marketing channel to ensure your business stands out with less competition
- One of the most interactive forms of marketing
- Provide a timely reminder without being intrusive
GROCERY STORES:
THE HEART OF
THE COMMUNITY
When it comes to connecting with your local audience, there’s no better place than the grocery store—the true heart of any community. Grocery store advertising is a powerful way to reach customers where they already gather, making it a game-changer for local businesses. More than just a shopping destination, grocery stores are where lives intersect, stories are shared, and decisions are made. IndoorMedia’s exclusive advertising channels ensure your business is front and center where it matters most. Your customers are more likely to catch up on community gossip in the grocery store aisle than at the town hall, church, or community center. Grocery stores are the heartbeat of daily life, visited an average of 1.7 times per week, with shoppers spending approximately 40 minutes per trip. This high-traffic, consistent environment offers an unmatched opportunity to reach people who live, work, and shop locally.
Unlike digital advertising that can be skipped or ignored, grocery store advertising is integrated into the shopper’s experience. Whether it’s an ad on a shopping cart or a coupon on a receipt, your message is unavoidable yet natural, making it an effective way to connect with your audience.
TARGET CUSTOMERS WITHIN 3 MILES OF THE STORE
One of the greatest advantages of grocery store advertising is its hyper-local reach. Most shoppers live or work within three miles of their chosen store. For local businesses, this means your ads are directly targeting customers who are already in your neighborhood and are most likely to become your regulars.
Imagine a customer walking through their local grocery store, seeing your ad on a shopping cart, and then passing by your business on their way home. That proximity is powerful. By placing your ads in stores close to your business, you’re building awareness and increasing foot traffic where it matters most.
SHOPPER VISITS
SHOPPER
BY GENDER
AVERAGE TIME
IN STORE
% OF US POPULATION
VISITING GROCERY STORES
EACH WEEK
AVERAGE DISTANCE
FROM STORE
EXCLUSIVE ACCESS
TO AN UNBELIEVABLE AUDIENCE
In today’s households, grocery shopping is rarely done by one person alone. Primary and secondary shoppers—spouses, roommates, and family members—often share the responsibility. This doubles the number of people who will see your ad, making grocery store advertising a unique opportunity to influence both decision-makers and influencers within a household.
For example, a family member tasked with running errands might notice a coupon for a local restaurant or salon on their receipt. They then bring that information home, sharing it with their family or roommates. This shared visibility amplifies the impact of your message, creating multiple opportunities for your business to be top of mind.
We advertise in approximately 9,000 grocery stores in the US and Canada. Search for your location on the map below to find stores in your area!