The Bounce Rate Podcast

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This is ESNOSC, this is The Bounce Rate, and this is our podcast to you about

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local business, about marketing, about things that intrigue us.

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James, Eric, how are y’all? Good.

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That sounded good. I’m good too. I’m good, other than the fact that we’ve decided

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that my voice feels higher.

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I think more naturally, I speak like this when I’m not sitting at a microphone,

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because at a microphone, I speak more like this. Yeah. I don’t know.

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So what we’re going to do is we’re going to get y’all some monitor,

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some earphone monitors, and that way you can actually hear your voices and you

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can correct it in real time. And you can say, man, I’m speaking too high.

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And then you can get low or, man. I don’t think so. I think we let nature take its course.

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Well, I got a little story. In middle school…

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There was this girl I really liked, and we talked on the phone.

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And she told me she liked the way I sounded on the phone.

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But that was about it. She didn’t like the real world. And then the voice of

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reason showed up in the real world. Yeah, she didn’t like real world, James.

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But she liked what she heard on the phone. Are you sure that wasn’t code?

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I don’t like your voice, quote, air quotes.

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No, no, she likes my voice on the phone. No, no, no, when you showed up.

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Oh. When you showed up, she’s like, oh, oh, yeah, it’s your voice.

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And you’re like, I haven’t said anything.

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Kind of scarred me because I still think about it I had a woman tell me that

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I look better with stubble once and that set me on a path of spending 60% less

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for razors like thank you all right you didn’t have to buy like the,

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Manscaped three day stubble special attachment so that it’s always stubbly no

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I didn’t even know they made that oh yeah yeah there’s these are this is important

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stuff Manscaped you sponsor a lot of podcasts Hey,

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show the balance right some love.

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So we recently just had Valentine’s Day.

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Hopefully we showed people that we love some love. But Valentine’s Day is not

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just about hearts and Cupid and, you know, candies. It’s about chemistry.

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It is. It’s about the connection of everything in this world.

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And so that’s what we’re going to talk about today, which is the chemistry of local business.

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How did y’all do in chemistry in school? I was horrible.

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But my teacher also didn’t shower or wear deodorant. So it was very distracting.

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Oh, and that’ll affect. In high school. That’ll affect the chemical compounds.

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That was distracting. I’m not going to lie.

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Certainly. I wish I could go back because I think I would love science,

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but I didn’t love it when I was in high school.

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I don’t know. I wish I, you know, I think it was partly crappy teachers and distractions.

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So, James, you did okay in chemistry. No, I did bad. You did bad in chemistry.

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Eric, did you do, how do you do in chemistry? How do you think I did? Good.

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Average. It was average. Chemistry was my least favorite science.

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I didn’t like it because it wasn’t, it didn’t feel like math.

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Physics, by the time I got to math, physics was like, oh, this is just math. And I was awesome at it.

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Chemistry felt like a lot of, oh, memorize how this goes together and how that

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goes together. So I didn’t, I wasn’t a fan.

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I got a, I did okay grade wise. I got a three on the AP.

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So just barely passing kind of. Fair enough. I disappointed.

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I also was not good in chemistry or physics. I liked biology,

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and I did pretty decent in biology.

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But, yeah, chemistry. And I love science. I’m a big science head.

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I love it, but it was a lot.

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And running a local business is also a lot. Well, I think kind of to an analogy

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of that, it’s interesting to me that science teachers can’t cross-teach.

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If you get a biology teacher, all they can teach is biology, by and large. Think so?

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No, I know. I know so. My wife’s been in education for a really long time.

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I hear this all the time. She’s like, all the math teachers can teach all the different maths.

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Oh, but. But science. If you’re biology or biology, you can’t teach physics.

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Physics can’t teach chemistry. It’s just this wicked thing. I think that is

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very where it ties to local business.

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Okay, expand. Local businesses have different category.

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There’s different things that

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make up the business depending on the exact kind of business you’re in.

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And those little elements, those individual pieces come together to form the

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molecule of your local business.

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And that molecule is what gives you the flavor, the criteria for success,

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and what is the core of your business. That’s how I’m going to go with this.

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That is a three AP answer right there, by the way.

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So we were talking about this before and really what kind of spurred this conversation

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is, I had an agency for a long time, Eric did, working here.

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And a lot of people think that They do advertising and it fixes all the problems

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and it brings instant success. Right.

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And there’s more to it than that. And I kind of wanted to dive into that.

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Yeah. Yeah. And it’s where we went from there is that advertising isn’t going to save a business.

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It’s not the, it’s not going to, it’s going to enhance a business. It’s going to add to it.

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What are the, so it’s, it’s this one, I’ll call it an atom. It’s the one piece

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of the puzzle that goes together to make the molecule.

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If you’re a business that is in a shopping mall, right? You’re a food court in a shopping mall.

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You’re not doing advertising. Your advertising is being there at the shopping mall.

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So that’s very different than a business that’s on a corner that’s behind a

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building or something like that. So that kind of…

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Figuring out how this one thing defines what my business is,

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is really important to understand that.

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And we want to discuss some of the other pieces to business success.

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Well, and since we are a relationship podcast as well, I’m going to relate this really quick. Okay.

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For the whole month of February. Yeah, stay with me here. Okay.

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So my wife was like, you just listen to fantasy football and all these podcasts,

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but you don’t listen to anything to help our relationship.

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And I’m like, our family. So I was like, you know what?

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The other day I got on YouTube and I listened to this therapist talk about relationships, right?

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And she said something very interesting, right? She’s like, I do counseling, couples counseling.

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And she’s like, a lot of times when a couple comes to me, it’s too late, right?

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It’s just too late. Oh my God, she’s really selling it.

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And then she’s like, we also meet with couples right before they get married,

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right? When they’re engaged. And she said, you know what?

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Sometimes that a lot of times that’s too late too because the

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the short version here is start spending your

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money with me as soon as possible no

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no no here she said if you don’t pick the right partner then it’s game over

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basically like it’s done because you know if your partner’s not willing to work

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or they don’t have certain willing to do certain things it’s just not going

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to work out and that’s kind of like a business in a way right like you pick

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the wrong location. I mean, it all, I don’t know.

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Well, we’ve, no, we’ve hit on this I think in the past, which is let’s say I bake a,

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raspberry muffins. You bake raspberry muffins.

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I said it. Thank you so much. I’ve never had a raspberry muffin. I just made it up.

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I don’t think you, you really can. I mean, yeah, you can probably make them.

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Absolutely. I’ve had raspberry cupcakes at this little bakery around the place. Sorry. Sorry.

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And so I make those better than anyone else in the tri-county area.

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So what, what’s next? Well, number one, I need to get, first of all,

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I need to get good with my local commerce laws.

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So, you know, we talk about accounting. You have to make sure that if you are

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selling your muffins, you’re doing it in accordance with the law.

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Otherwise, you go to jail. And I think that’s a. I don’t think technically you go to jail.

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I think you just get fined, but point taken. But yeah, you make the best muffins.

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Do people know that, right? Or maybe you make the best muffins,

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but you’re a complete jerk.

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You’re like, I don’t know. I’m just talking about different components.

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So all the components, right? So you start with compliance, regulations,

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laws, your rules, and so forth. You have to do production.

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How am I going to actually produce these? Am I getting that flour from Cisco or the grocery store?

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Which is loud? Which is better? Will it taste different? How do I produce it

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once I have all the ingredients?

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Am I consistently making the same muffin over and over again and it tastes the

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same? That’s really important.

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Now I have to be a labor manager and I have to bring in people because hopefully

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I’m not doing this whole business by myself.

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I have to figure out- Distribution?

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Distribution. So am I just selling it out of my store and that’s it? Am I-

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loading up trucks and sending it out. So piece after piece after piece comes

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together to finally kind of define what this business is.

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And no one piece, while all of those pieces are essential, no one makes the

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business succeed or fail.

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Well, fail maybe, but not succeed. And I think what’s extremely difficult is

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what we learned from Walter White in Breaking Bad.

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Which is that chemistry, well, is that don’t do what he did,

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but also chemistry is the study of how particles change and how different things change.

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And so you could start off a business and say, all right, we need to put all

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of this attention on compliance, or we need to put all this attention on production.

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And then all of a sudden, distribution might become critical.

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And then all of a sudden you’re reallocating attention and funds to distribution.

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So if you are in the position of being a business owner, you are needing to

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pay attention to all of those elements.

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It’s not easy. I’m sorry. I want to go back just for a second to the relationship person on YouTube.

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I really, this is, it’s really, would she assess your relationship and tell

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you if you’re in the right? Would she actually have two people come in and be

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like, nope, this is wrong.

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Not going to happen. He’s okay. She’s bad.

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Full disclosure, I didn’t listen to the whole thing.

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I got through more than half.

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Just give you a checklist at least or something. You know, you could watch videos

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on double the speed, right? That’s true.

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That’s true. I have all the intention in the world to go back and finish it.

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But I got some good nuggets. Then he’d only get a quarter of the content.

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But that nugget of information I thought was really good. It’s like,

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yeah, you’ve got to pick a good partner, right?

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It’s a good excuse, too. If you’re talking to your wife, you could come back

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and be like, so I’m going to drop into my low voice again.

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No, you go back to your wife. Honey, I know we’re having this stress,

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but I’m just not sure if this is the right relationship for me.

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Yeah. I don’t know if you’re the right person.

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And that’s the thing. I’m a raspberry muffin guy.

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I got to find a compliance person.

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That compliance person probably is not who I need to go to for sales.

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Now, whoever I can talk to who’s an expert in sales, they probably do need to

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talk to the compliance person. but they’re often not the same person.

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So it’s, there is a lot of relationship building that you actually have to do in the,

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process of owning a business or being the

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sole driver of it well what i think

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about that is is yeah you get married and you’re putting all this effort in

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you’re reading books and all this stuff but your partner is not a willing participant

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right yeah kind of like you’re starting a business and you’re doing everything

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right you’ve got a good product you’ve got good reviews you’ve got a good website

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all these things but the location is just it’s bad like people don’t see you enough or something.

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You know what I mean? So like that was a bad decision.

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Well, or then, or at that point you have to change the characteristic of the

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business. The molecule of business is wrong.

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And it doesn’t matter how many of those molecules you put together.

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If they’re at a bad location, it’s not going to make a difference if I double

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down on how well I’m doing operations. I have to change the makeup of the business.

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Ah, this is now a business that requires a ton of advertising because I’m not

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going to get foot traffic.

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This is now a business that has to have more seeding and really orient towards

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in because they’re not coming to pick up whatever it might be.

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I was helping a customer the other day.

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We have a product called Find Local, which helps you get found online. Right.

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And the rep might have oversold it a little bit. I’m not sure.

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Right. Like the expectations were a little bit off. But the reality is they

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expected to be the top in Google searches.

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It was, you know, when people search for them.

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And I looked into it. They had a beautiful website.

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Like, you know, they were doing a lot of things right. And they were towards

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the top. They just weren’t in the top.

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And I was like, oh, there’s some clues here. You know, they were like the fifth one down.

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After you type in their name? No, no, no. Sorry. This was for the category.

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Oh, the category of business.

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Okay. Because, yeah, I mean, the purpose of our Find Local is really to make

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sure you can be found by name. But it also helps in the category searches,

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right, for local businesses.

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But they were the fifth one down. they had the lowest number of reviews and

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the lowest star ratings.

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So it’s like, hey, you’re doing all this stuff, right? But you let that fall.

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Like, that’s an easy thing to, you know, you’re not working on that one component.

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I guarantee you, if you pick that up, you know, you’re going to, it’s going to improve.

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So it’s like one component there. So, you know, it’s an interesting element

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of that is the concept of,

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so when you said that they were expecting something to make them the top result

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on Google, I immediately scoffed because I was like,

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that’s just how cute that someone’s like,

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well, what can I, what button can I switch to make sure that I’m the top?

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We’re in Texas. You say, oh, bless their heart. Oh, bless their little heart.

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What button, where can I let Google know to put me at the top?

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And you want to explain to them that what you’re asking is something that industries

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are currently built around. You know, teams and teams and teams struggle and

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bid and analyze constantly to try to do that.

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But it made me think about, like, what we’re saying about this episode, which is you…

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You don’t have time to know about everything. And so when I look at,

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when I was looking at chemistry in high school, I was, you know,

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I didn’t know anything about that.

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I knew a lot about musicals, but I didn’t know anything about ionic and covalent

00:15:19.130 –> 00:15:23.810
bonds and stuff. So if I ask a question, I probably sounded pretty ignorant,

00:15:23.810 –> 00:15:25.750
but that’s just not where my skillset was.

00:15:25.830 –> 00:15:29.250
And so you probably have a lot of situations like that where someone’s like,

00:15:29.350 –> 00:15:31.750
I know this is important. But

00:15:31.750 –> 00:15:38.430
I don’t know enough about it to know how to get what needs to get there.

00:15:38.530 –> 00:15:44.290
And so there’s an element of needing to be able to assert confidence,

00:15:44.290 –> 00:15:48.830
but also ask for help in areas that you’re like, I don’t know how to distribute

00:15:48.830 –> 00:15:51.970
my muffins, you know, to all of these places.

00:15:51.970 –> 00:15:57.710
So it kind of sounds to me what you guys have been describing for a business

00:15:57.710 –> 00:16:05.290
or one perspective at looking at a business is there’s all these things you have to do.

00:16:05.810 –> 00:16:09.870
And so, I mean, you have to be in compliance. You have to have some sort of

00:16:09.870 –> 00:16:13.310
distribution. You have to have a location if that’s important to your business.

00:16:13.530 –> 00:16:16.410
You have to make those things because those things could break you.

00:16:18.000 –> 00:16:21.580
But every business has that, right? Yeah.

00:16:22.080 –> 00:16:29.240
So what makes a successful business, what do you have to add into that mix to

00:16:29.240 –> 00:16:30.620
make your business successful?

00:16:31.400 –> 00:16:35.180
Do you have something in mind? Because I think I know. No, I’m waiting to hear.

00:16:35.440 –> 00:16:38.480
A relationship with customers.

00:16:39.080 –> 00:16:45.840
That’s what I would say. I mean, I think every, so many different businesses

00:16:45.840 –> 00:16:51.480
are different out there and they have different mixtures of the atoms to make their molecule, right?

00:16:51.660 –> 00:16:56.000
Some, some put a lot of emphasis on the quality of their product.

00:16:56.320 –> 00:16:59.500
Others might put a little bit more emphasis on their customer service, right?

00:16:59.900 –> 00:17:04.300
But they, you know, they have, they have to find the mixture that works for them.

00:17:04.520 –> 00:17:10.100
Does that make sense? Because I don’t necessarily know if there’s one specific

00:17:10.100 –> 00:17:13.480
one that’s going to make it all work, right?

00:17:14.633 –> 00:17:18.593
Yeah, I guess that’s what I’m trying to figure out. And I’m trying to fit this

00:17:18.593 –> 00:17:21.213
analogy. And here’s where my chemistry is really going to fail me.

00:17:22.213 –> 00:17:25.293
I would think there’s a core set.

00:17:25.493 –> 00:17:30.453
So I’ll say it this way. And if you’re a chemistry person, just turn off right

00:17:30.453 –> 00:17:33.533
now, because this is not going to be pleasant in any way, shape or form.

00:17:33.533 –> 00:17:37.193
So you talk about carbon-based life forms.

00:17:37.513 –> 00:17:41.673
So humans are carbon-based. Okay, fine. So are dogs.

00:17:42.173 –> 00:17:45.593
So that carbon-based, that is

00:17:45.593 –> 00:17:52.673
a molecular level combination of stuff that groups us all as carbon-based.

00:17:53.313 –> 00:18:00.833
I think all businesses, if you’re a restaurant, you’re a restaurant-based business.

00:18:00.893 –> 00:18:06.313
If you’re a dry cleaner, if you’re insurance, those are different businesses by nature.

00:18:06.453 –> 00:18:13.553
So the basic makeup of being whatever type of business you’re in means that

00:18:13.553 –> 00:18:17.413
compliance, health codes, things like that, it’s going to apply a lot more to

00:18:17.413 –> 00:18:20.233
a pizza shop than it is if I’m a realtor.

00:18:20.233 –> 00:18:23.533
I have different compliance, but it’s a different deal.

00:18:23.733 –> 00:18:29.753
Okay, so that’s kind of that. Now, within that area, there are different.

00:18:30.972 –> 00:18:35.472
I’ll say make different atoms, different things that I focus on that set me

00:18:35.472 –> 00:18:37.992
apart and give me the flavor of my business.

00:18:38.172 –> 00:18:41.092
And because I love pizza, and you guys mentioned it before the show,

00:18:41.252 –> 00:18:42.232
I’m going to talk about that.

00:18:42.372 –> 00:18:47.572
So Gold Tooth Tony’s, which is deep dish Detroit style pizza,

00:18:47.772 –> 00:18:50.992
has a very particular feel. You can tell by the name.

00:18:51.252 –> 00:18:56.272
It’s a different kind of alternative. All the guys always have tattoos when

00:18:56.272 –> 00:18:57.852
you go in there. Super friendly.

00:18:58.492 –> 00:19:03.212
Excellent pizza, by the way. Then there’s Fuzzy’s Pizza, which is a traditional

00:19:03.212 –> 00:19:09.332
New York style, been around forever, but it doesn’t have the same kind of jumping feel to it.

00:19:09.772 –> 00:19:15.632
I think those are whatever Adams are making up, those differences are the ones

00:19:15.632 –> 00:19:18.912
you really have to focus on. But what are those?

00:19:19.212 –> 00:19:21.152
What do you mean by making up those differences?

00:19:21.552 –> 00:19:25.472
So the difference between a McDonald’s.

00:19:26.804 –> 00:19:30.124
Well, I’m still just sticking with pizza. The difference between…

00:19:30.124 –> 00:19:34.464
So we would say Gold Tooth Tonys and Fuzzies are different types of pizza places.

00:19:34.664 –> 00:19:38.204
Sure, 100%. They feel very… They’re pizza places. They still serve the same

00:19:38.204 –> 00:19:41.704
way. You can eat in there. You can take out. Their delivery is kind of a mix, yada, yada.

00:19:41.884 –> 00:19:48.704
So they’re both pizza-based life forms, but they are different.

00:19:49.044 –> 00:19:52.344
Right. And they’re very different. And the things that are different about them

00:19:52.344 –> 00:19:55.384
are really what sets them apart and really what’s going to make them successful

00:19:55.384 –> 00:19:59.944
or not. Well, I think that’s, I think that’s marketing, baby.

00:20:00.144 –> 00:20:04.464
I mean, like, honestly, because you can have, I mean,

00:20:04.704 –> 00:20:10.624
when you have a category like that, where you’ve got flour and cheese and sauce

00:20:10.624 –> 00:20:19.404
in different configurations, it becomes more about who someone is versus what they need.

00:20:19.404 –> 00:20:22.184
So like, I remember I, where was I?

00:20:22.264 –> 00:20:29.304
Oh, you know, when you’re in college and you have no money and you have a food

00:20:29.304 –> 00:20:32.404
card or a meal card for the college,

00:20:32.404 –> 00:20:39.044
they don’t really need to market their meal plan to you because if you don’t eat it.

00:20:39.424 –> 00:20:42.764
You’ll die and you have to go in there and have that food.

00:20:42.924 –> 00:20:47.764
They do not need to have a marketing plan for the most part. I don’t know if they do.

00:20:47.924 –> 00:20:53.944
Let me know. But I think in our current, in the free market world,

00:20:54.264 –> 00:21:05.184
because of the competition, you have to send a message to people who align with you.

00:21:06.304 –> 00:21:14.664
And I think that is more a, I think that’s a marketing thing.

00:21:16.686 –> 00:21:21.746
Yeah. Go ahead. Yeah. I mean, these are, I like this comparison because they’re

00:21:21.746 –> 00:21:25.646
both, you know, I know I’m familiar with these, so I know they both have good

00:21:25.646 –> 00:21:29.186
locations, right? I know they both serve good food, right?

00:21:29.246 –> 00:21:34.466
So you’re taking some of these, you know, so then there’s, you’re looking at the differences.

00:21:34.646 –> 00:21:37.866
And I mean, the Gold Tooth Tonys is stronger on advertising,

00:21:38.046 –> 00:21:41.586
it’s stronger on the brand. And I do think they’re probably more successful.

00:21:41.926 –> 00:21:45.626
I don’t know, You know what I mean? I’m not an accountant looking at their books.

00:21:46.546 –> 00:21:49.226
But again, they’re also, they’ve only been around for a little while.

00:21:49.506 –> 00:21:53.066
Whereas Pauly’s has been around for what? God knows how long.

00:21:53.186 –> 00:21:54.346
A long time. Yeah, decades.

00:21:55.366 –> 00:21:59.306
So, you know, the story is not fully written yet. You know what I mean?

00:21:59.866 –> 00:22:04.706
Yeah. Yeah. I think the short is that, you know, chemistry is probably not really

00:22:04.706 –> 00:22:06.066
a good metaphor for local business.

00:22:06.586 –> 00:22:10.366
I’m going to just come out and say it. I think we had a, we had a hypothesis.

00:22:10.486 –> 00:22:14.646
We did the scientific method. We had a hypothesis. We tested our hypothesis.

00:22:15.046 –> 00:22:17.906
We have found out that our hypothesis was not good.

00:22:18.946 –> 00:22:25.966
I concur with Eric, but I also think that you raised some good points in terms of.

00:22:27.846 –> 00:22:33.146
Like, I remember when I would do experiments in chemistry and my result,

00:22:33.266 –> 00:22:35.746
they would say, all right, so put this, this, this.

00:22:35.906 –> 00:22:39.766
And so you need to mix up the titration and

00:22:39.766 –> 00:22:42.426
then there’s going to be some precipitous whatever there at

00:22:42.426 –> 00:22:45.626
the top and i looked around at everyone around me and

00:22:45.626 –> 00:22:48.586
everyone else there in their test tube

00:22:48.586 –> 00:22:52.586
it was blue at the bottom and there was a little precipitation there on top

00:22:52.586 –> 00:22:56.466
i forgot what the term was and then i looked in mine and it was just straight

00:22:56.466 –> 00:23:03.626
up gray and i was like i did i thought i did everything right and everyone else

00:23:03.626 –> 00:23:07.626
theirs did okay but mine didn’t and so it was like very much a,

00:23:08.737 –> 00:23:12.117
It was discouraging because, and that was like kind of what made me be like,

00:23:12.177 –> 00:23:17.617
right, I guess I, I guess I suck at chemistry and it can be easy to,

00:23:18.217 –> 00:23:24.117
when you are trying to put all the elements together, if it,

00:23:24.177 –> 00:23:28.117
if it doesn’t look like you thought it would, to be discouraged.

00:23:28.517 –> 00:23:30.837
So local business is an experiment.

00:23:31.517 –> 00:23:35.157
Yeah. Very much so. That’s easy. Yeah. Okay. Very much so. We got there.

00:23:35.257 –> 00:23:36.677
We got there. It only took us a few minutes.

00:23:37.077 –> 00:23:39.957
We got there. chemistry experiment i mean there’s some cheat

00:23:39.957 –> 00:23:43.377
codes like i do think there’s some cheat codes like franchises

00:23:43.377 –> 00:23:46.077
right i thought you said chico’s i was like my wife’s shocked

00:23:46.077 –> 00:23:48.957
no some cheat code yeah i

00:23:48.957 –> 00:23:52.517
got you know what i mean oh certainly i remember whenever because

00:23:52.517 –> 00:23:57.237
i went from i had to go i went from honors classes to regulars because it’s

00:23:57.237 –> 00:24:02.777
my grades and i remember it was a cheat code well i remember the class ahead

00:24:02.777 –> 00:24:08.377
of us got to dissect a frog and then our class we got to go in and look at the

00:24:08.377 –> 00:24:10.637
dissected frog that the other one did.

00:24:10.757 –> 00:24:13.077
We just like poked at it and at their dissections.

00:24:13.517 –> 00:24:18.657
And you know what? Honestly, I was, I was glad I didn’t have to dissect a frog.

00:24:18.837 –> 00:24:22.057
Wasn’t super interested in it, but that just makes you think of like,

00:24:22.357 –> 00:24:26.957
yeah, sometimes, and I, you know, I don’t know what school is now with technology,

00:24:26.957 –> 00:24:29.557
but sometimes it is worth it to like,

00:24:29.957 –> 00:24:36.857
all right, you know, how do I circumvent this so I can focus on my raspberry muffin acumen?

00:24:37.497 –> 00:24:42.817
I want to go back to the YouTube person, the relationship person.

00:24:42.977 –> 00:24:44.177
Do you need me to send you the link?

00:24:44.377 –> 00:24:49.657
I do. I do. Because here’s my question. And I’m going to assume that you don’t know the answer.

00:24:50.077 –> 00:24:52.017
How many times has she been married?

00:24:52.617 –> 00:24:56.277
I have no idea. It’s got to be multiple if she’s in this field.

00:24:57.277 –> 00:25:03.157
Interesting. Yeah. Yeah. I mean, only the people that need analysis go into

00:25:03.157 –> 00:25:07.777
psychotherapy. So is each marriage like a business?

00:25:08.747 –> 00:25:12.507
The experiment? It’s a new experiment. I don’t know. I’ve only had one.

00:25:12.767 –> 00:25:15.167
I’m only on one experiment here. One experiment.

00:25:15.667 –> 00:25:18.527
Yeah. Well, sometimes you get the experiment right, right from the get-go.

00:25:18.767 –> 00:25:21.187
Yeah. Or you just don’t know when it’s ended.

00:25:21.707 –> 00:25:25.127
That’s true. Well, it’s ending today. Thank you so much for listening.

00:25:25.427 –> 00:25:29.367
And we’re going to talk to you next week. And I think next week we’re probably

00:25:29.367 –> 00:25:33.167
going to compare to running a business to marriage counseling.

00:25:33.187 –> 00:25:34.367
Sounds like it. Oh, yeah.