The Bounce Rate Podcast
In this special Superbowl episode, football becomes a metaphor for local business, (because of course it does.) Our hosts argue that systems and teamwork can matter more than raw talent, whether you’re running a company or trying not to implode in the fourth quarter. Franchises are discussed as a tempting shortcut for small business owners who’d rather buy a playbook than write one themselves. Along the way, we debate the true reason for the hype (the game vs. the commercials) and much more.
One thing is for sure, we are way more informed about local marketing than football.
EPISODE TRANSCRIPT +
WEBVTT
00:00:00.017 –> 00:00:04.817
Welcome. This is The Bounce Rate. We’re so glad that you’re listening to us.
00:00:05.037 –> 00:00:06.737
Eric and James, how’s life?
00:00:08.437 –> 00:00:14.897
So both of us are fighting a little bit of a bug, a little bacterium, we think.
00:00:15.057 –> 00:00:17.437
Maybe a virus, maybe a bug. I don’t really know the difference.
00:00:17.957 –> 00:00:22.177
It’s definitely something tropical. I will comment that because I’m,
00:00:22.357 –> 00:00:27.577
pardon my French, this is the NC-17 part, I’ve been going to the bathroom a lot.
00:00:27.717 –> 00:00:33.177
Nice. I am observing things about my shoes that I have never looked at closely
00:00:33.177 –> 00:00:35.837
because I’m spending so much time looking at them.
00:00:35.937 –> 00:00:38.677
I’m like, oh, well, I didn’t even know that they had that feature.
00:00:38.977 –> 00:00:43.337
Once again, our sponsor, Payless Shoes. If you are- If you want us to do this
00:00:43.337 –> 00:00:46.277
podcast from your bathroom- We’ll do it. Call soon.
00:00:46.457 –> 00:00:51.257
To answer your question, James, Bug, I think, is referring to any of the three-
00:00:52.774 –> 00:00:57.894
little microbial creatures. We’ve got virus, we’ve got bacteria,
00:00:57.894 –> 00:01:03.074
and then we’ve got parasites. I think all three of those we call a bug because
00:01:03.074 –> 00:01:05.334
they’re tiny, they’re microscopic little beings.
00:01:06.114 –> 00:01:11.214
So you might add, oh, go ahead, sorry. And some of them are quite bad to have.
00:01:11.454 –> 00:01:16.854
Some of them are good. So we’ve got microbes in our stomach that help us.
00:01:17.014 –> 00:01:21.514
And you might wonder how could Eric and I both pretty much have the same thing. Yeah.
00:01:21.694 –> 00:01:25.834
We were both at our annual manager’s meeting last week in Costa Rica.
00:01:27.174 –> 00:01:30.174
Living the life. On the beach. Living the life. Living the bug life.
00:01:30.334 –> 00:01:34.454
The bug life. It was a bug’s life. Drinking drinks, eating bugs.
00:01:34.914 –> 00:01:38.134
That’s right. That’s right. Doing meetings. Doing meetings.
00:01:38.394 –> 00:01:44.154
Well, we’re glad you’re back. I was not in Costa Rica. I was here in Houston. And it was chilly.
00:01:44.274 –> 00:01:47.214
And I feel like we had the same situation as we did last year.
00:01:47.474 –> 00:01:51.274
Yeah, last year snowed. I know. It’s straight up snowed, but not- This year it like froze.
00:01:51.554 –> 00:01:55.434
Yeah, the super cold was at least before I went down. So I got to at least feel
00:01:55.434 –> 00:01:57.994
some of the cold. I was very excited about that. Yeah.
00:01:58.434 –> 00:02:04.394
Well, we, I don’t, this is our first podcast back after the cold,
00:02:05.334 –> 00:02:07.654
after the, y’all were gone. What cold?
00:02:08.054 –> 00:02:11.154
Well, exactly. Y’all didn’t experience cold. I missed it. It was freezing for
00:02:11.154 –> 00:02:15.034
a couple of days and I came up with a great way to keep warm.
00:02:15.254 –> 00:02:19.194
And so I just want to share that with you. So we had a bunch of hot chocolate
00:02:19.194 –> 00:02:25.294
that we didn’t end up eating, drinking during Christmas because it was hot.
00:02:25.814 –> 00:02:30.654
So it was super cold and we’re like, oh, you know what, let’s have this hot chocolate. And it…
00:02:31.781 –> 00:02:34.741
I came up with this, with the idea. You make the hot chocolate,
00:02:34.961 –> 00:02:40.321
you take a donut hole, you bite the tip of the donut hole so the inside’s exposed.
00:02:40.821 –> 00:02:44.621
You dip the donut hole in the hot chocolate and it saturates it.
00:02:44.961 –> 00:02:50.101
And then you get this moist, cakey, chocolatey donut hole. That is a really good idea.
00:02:50.561 –> 00:02:53.801
That does sound good. It’s just great to keep warm. If you are in a situation
00:02:53.801 –> 00:02:55.881
where you’re like, oh, I got to keep warm for my own safety,
00:02:56.421 –> 00:02:57.841
you can do this donut hole dip.
00:02:58.061 –> 00:03:02.721
That sounds like a Tres Leches. It ties in very nicely with the theme that I
00:03:02.721 –> 00:03:10.501
had for the company last week, which is that a dream without a plan is just a wish.
00:03:10.941 –> 00:03:17.741
A customer without a contract is just a lead. And a donut without a hole is just a Danish.
00:03:19.221 –> 00:03:25.561
I wish that, well, if it was filled. So speaking of heat, my daughter lives in Brooklyn.
00:03:26.481 –> 00:03:30.201
And for the past month, she has not had heat.
00:03:30.621 –> 00:03:33.521
Oh, no. It’s been cold up there. Does she have a- Very cold.
00:03:33.721 –> 00:03:37.621
They got a space heater. They had to buy a space heater. They’ve been calling.
00:03:38.021 –> 00:03:42.741
You know, New York is supposed to be a really tenant-friendly city and so forth.
00:03:42.881 –> 00:03:44.701
They’re getting no response from the city.
00:03:45.061 –> 00:03:48.341
Management’s like, yeah, we know there’s a problem, but they’re not talking
00:03:48.341 –> 00:03:49.841
about discounting rent or anything.
00:03:49.981 –> 00:03:53.501
And, of course, you have to keep paying rent because if you breach,
00:03:53.701 –> 00:03:55.201
that’s when it gets bad. Yeah, that’s their allowed to.
00:03:55.561 –> 00:04:00.021
They’re paying rent, but they’re not getting any, I mean, it’s, I’m like, not fun.
00:04:00.421 –> 00:04:02.381
Wow. Yeah. You know what is fun?
00:04:03.532 –> 00:04:09.172
Sports. I agree. We got a big sports game coming up. This is Sunday. It’s the Super Bowl.
00:04:09.732 –> 00:04:14.472
I believe it’s going to be the Seahawks versus the Patriots. Correct. Yes.
00:04:14.852 –> 00:04:18.272
That’s a big deal for me. No, even knowing that because I, uh,
00:04:18.532 –> 00:04:24.212
our regular listener listener will know that I only, I, I’ve started watching WNBA.
00:04:24.472 –> 00:04:28.492
I watched some NBA, but I don’t watch that much as far as sports go.
00:04:28.792 –> 00:04:31.712
It’s an odd one just to pick out of the sports sphere, but I think that’s awesome
00:04:31.712 –> 00:04:35.592
that you were watching women’s pro basketball anyways the i you and the other
00:04:35.592 –> 00:04:36.832
six people no sorry sorry,
00:04:37.672 –> 00:04:41.112
watch out well we’ll have a whole episode breaking
00:04:41.112 –> 00:04:43.912
it down i’m a big supporter of the w and you’re correct
00:04:43.912 –> 00:04:47.392
not enough people are watching it but the it was funny because you know everyone’s
00:04:47.392 –> 00:04:52.692
like oh well the you know the dudes are so much more aggressive and i watched
00:04:52.692 –> 00:04:56.992
an nba game the other day and it was not that much more aggressive i mean like
00:04:56.992 –> 00:05:01.212
no way the the playoffs maybe the playoff,
00:05:01.372 –> 00:05:07.212
if it’s just like LeBron James showing off, but just a regular mid-season game,
00:05:07.372 –> 00:05:08.472
it’s not that aggressive.
00:05:08.492 –> 00:05:11.332
No, man, those girls go after it. They go at it. I’ve seen it.
00:05:11.572 –> 00:05:16.492
Crazy. Anyway, but that’s not what today is about. Today is about the NFL.
00:05:17.352 –> 00:05:21.432
The All-American NFL AFL. Yeah.
00:05:22.552 –> 00:05:28.932
Do y’all follow any NFL teams? I’m a fantasy football nerd.
00:05:29.072 –> 00:05:32.652
Oh, that’s right. I know all the stats and all of the stuff.
00:05:33.712 –> 00:05:38.332
I’m a Texan. We’re in Houston. I’m a Texans fan, which was very painful this year in a way. Yeah.
00:05:38.632 –> 00:05:42.292
ESPN, if you’re looking for some color commentary, you need to talk to James.
00:05:42.472 –> 00:05:47.232
He’s our… ESPN, if you want us to host your podcast in your bathroom… Yeah.
00:05:47.572 –> 00:05:49.772
I’m sure you have cool bathrooms at the ESPN.
00:05:50.772 –> 00:05:52.752
Yeah. So, I…
00:05:53.801 –> 00:05:59.521
My dad was always a, our family’s from Dallas, so he loves the Cowboys. Who’s that?
00:06:00.021 –> 00:06:03.941
Who indeed? They’re a Dallas football team.
00:06:04.281 –> 00:06:08.821
And everyone used to make fun of the Cowboys when I was growing up because I
00:06:08.821 –> 00:06:14.001
didn’t understand the feud between Houston and Dallas, which I don’t really see that.
00:06:14.461 –> 00:06:22.141
But we would watch some Dallas games, some Cowboy games.
00:06:22.141 –> 00:06:28.801
But then I remember when we had Oilers and Oilers left to become Titans and
00:06:28.801 –> 00:06:32.821
then we got Texans and everyone was excited and then liking Texans turned into
00:06:32.821 –> 00:06:34.961
this rollercoaster thing. Sure did. Yeah.
00:06:35.341 –> 00:06:41.121
Yeah. And I think it’s a lot like owning a local business somehow.
00:06:42.061 –> 00:06:46.341
I’m going to say that. Yeah. Well, that makes sense because when you’re a fan
00:06:46.341 –> 00:06:53.441
of something, something local, you know, I like I know that whenever I like I lived in L.A.
00:06:53.481 –> 00:06:58.721
For a little bit and my favorite thing was to find a little there’s there’s
00:06:58.721 –> 00:07:02.841
there was this little taco place that I would go to that every time I go back,
00:07:03.041 –> 00:07:08.601
I go find this taco place because I associate it with the time that I was a resident. Same here.
00:07:08.761 –> 00:07:11.701
Like if I ever have someone visiting from out of town, I’m like,
00:07:11.861 –> 00:07:17.521
I got to take you to this pizza place because you’re not going to find any other pizza quite like it.
00:07:17.641 –> 00:07:22.601
So I think there definitely is parallels between, you know, that being a fan
00:07:22.601 –> 00:07:25.461
of your local business and the commitment to sports teams.
00:07:26.121 –> 00:07:32.701
And just the ups and downs of running a business mirrors the ups and downs of any sports team.
00:07:33.761 –> 00:07:38.061
And I, you know, it would be, you know what? This is what we ought to do here.
00:07:38.161 –> 00:07:39.241
We ought to produce this.
00:07:39.541 –> 00:07:42.921
And Paramount, if you’re listening and you have a nice bathroom,
00:07:42.941 –> 00:07:47.181
I think this is what Paramount should do.
00:07:47.181 –> 00:07:55.801
Make a business movie, but make it a spitting image of, or a spitting remake of like Major League.
00:07:56.619 –> 00:08:03.379
The movie so so like you see the customers coming in and you play the slow music
00:08:03.379 –> 00:08:07.379
when not as many customers come in and then you start ramping up the music as
00:08:07.379 –> 00:08:12.419
more customers come in have that whole season for a for a restaurant or for
00:08:12.419 –> 00:08:15.459
a local business it’d really be fun if it were insurance.
00:08:17.259 –> 00:08:20.359
Like a sports movie about insurance
00:08:20.359 –> 00:08:23.059
that’d be awesome i would totally watch that i
00:08:23.059 –> 00:08:25.999
would certainly well i should i i would certainly watch
00:08:25.999 –> 00:08:29.759
it before i watch melania well sorry
00:08:29.759 –> 00:08:34.959
moving on moving on i don’t know i you know normally i i go through and edit
00:08:34.959 –> 00:08:39.819
these and i by the way that’s not a political statement no i am not interested
00:08:39.819 –> 00:08:43.739
in melania that has nothing to do with politics well do you watch documentaries
00:08:43.739 –> 00:08:47.479
yeah some some not a lot i like i like the documentaries,
00:08:48.239 –> 00:08:51.759
with animism i mean she has a story for sure right i mean there there is an
00:08:51.759 –> 00:08:54.539
actual interesting story there. I just feel like…
00:08:55.019 –> 00:08:57.839
There’s so many moments I could edit from this podcast, but you know what?
00:08:57.979 –> 00:09:00.119
I’m not going to because it goes on a physical route. If you’ve made it this
00:09:00.119 –> 00:09:02.819
far into the podcast… Yeah, we’re at 10.
00:09:02.919 –> 00:09:07.559
But one of the things that I want to talk about in this episode was it’s an analogy.
00:09:08.139 –> 00:09:16.739
It’s an original analogy from our own Eric Schaefer about the game of football
00:09:16.739 –> 00:09:21.659
compared to other games and how it compares to the…
00:09:22.905 –> 00:09:27.445
The challenge of being a local business owner. I thought it was pretty astute
00:09:27.445 –> 00:09:30.485
if you can remember what it was. I can, in fact.
00:09:30.905 –> 00:09:35.545
So this is something that I think, I don’t know, I think about it a lot because
00:09:35.545 –> 00:09:38.285
I’m a systems kind of guy. I like building systems.
00:09:38.505 –> 00:09:41.145
I like building. You love systems. I love systems. I really,
00:09:41.165 –> 00:09:43.945
I want to build something and never manage it.
00:09:44.025 –> 00:09:46.845
That’s my goal is that I don’t like run and maintain.
00:09:47.385 –> 00:09:52.605
So if you think about football, I think the really cool thing about football
00:09:52.605 –> 00:09:58.545
is that every play you line up, you have a plan and you execute it.
00:09:58.605 –> 00:10:04.705
And you have all these people working together to run a play, a plan.
00:10:05.025 –> 00:10:08.145
They have, you know, and there’s obviously some things happen.
00:10:08.205 –> 00:10:10.545
You get a blitz, whatever, and you try to adjust and so forth,
00:10:10.625 –> 00:10:11.785
but you have contingencies for that.
00:10:11.905 –> 00:10:14.305
So there’s a, it’s an overall strategy.
00:10:14.485 –> 00:10:17.385
Now compare that to a game like soccer.
00:10:18.125 –> 00:10:23.465
Soccer is about having amazing individual performers because at any given time,
00:10:23.625 –> 00:10:24.925
it’s really just one person.
00:10:25.245 –> 00:10:27.305
It’s one-on-one for the most part.
00:10:27.805 –> 00:10:33.785
And they pass and you try to get open and so forth, but you’re just handing the ball off.
00:10:33.925 –> 00:10:36.925
And so there’s not really a system there.
00:10:37.045 –> 00:10:43.785
It’s a collection of superstars trying to make something happen by exploiting
00:10:43.785 –> 00:10:44.905
individual opportunities.
00:10:45.345 –> 00:10:48.905
So it’s a really good parallel thinking about your business.
00:10:49.045 –> 00:10:53.705
And I’ll go, I won’t do insurance again. I’ll do a restaurant.
00:10:53.885 –> 00:10:57.765
Restaurants really can look like this a lot. There can be restaurants that are
00:10:57.765 –> 00:11:02.865
very disciplined in how they have people deliver, who’s what role,
00:11:03.165 –> 00:11:07.165
how food comes out, make sure it’s the same quality,
00:11:07.765 –> 00:11:09.245
right measuring cups, all that stuff.
00:11:09.385 –> 00:11:12.965
There’s also people that just have amazing talent, great cooks,
00:11:13.265 –> 00:11:16.145
super friendly staff, and they’re just out there and they’re making it happen
00:11:16.145 –> 00:11:17.345
and it’s working and so forth.
00:11:17.925 –> 00:11:22.025
In the long run, the system always beats the,
00:11:22.536 –> 00:11:28.656
even an all-star team. Because if you can ever imagine having a football team
00:11:28.656 –> 00:11:34.376
out on a field and they, with their pads, run over soccer players,
00:11:34.716 –> 00:11:36.096
you know who’s going to win.
00:11:37.276 –> 00:11:41.696
Well, I love that analogy. And two thoughts that come to my mind.
00:11:42.356 –> 00:11:46.316
The system matters, right? And let’s take the Patriots. They’re in the Super Bowl this year.
00:11:46.596 –> 00:11:49.296
Last year, they were a bad team. they get a new
00:11:49.296 –> 00:11:53.216
coach brings in a new culture new system and
00:11:53.216 –> 00:11:58.756
lo and behold they the very next year they’re in the super bowl not much change
00:11:58.756 –> 00:12:02.256
in the players i mean obviously had some some change but nothing like super
00:12:02.256 –> 00:12:07.856
major so that tells you it’s all about the system right execution so important
00:12:07.856 –> 00:12:12.856
and when i think about restaurants the one example that really sticks out to me about,
00:12:13.636 –> 00:12:17.576
execution in a system that really was
00:12:17.576 –> 00:12:20.416
noticeable early on was chick-fil-a oh yeah
00:12:20.416 –> 00:12:25.236
like they just changed it the way everything was and they were just so on point
00:12:25.236 –> 00:12:30.856
every time and you know i mean like so yeah yeah for sure i well i’m and you
00:12:30.856 –> 00:12:36.116
think about mcdonald all the fast food the quick serve restaurants that’s what
00:12:36.116 –> 00:12:39.416
you’re buying when you’re buying those franchises you’re buying the system.
00:12:39.576 –> 00:12:41.736
You’re not buying a lot of individual management.
00:12:41.956 –> 00:12:46.976
I can take average everyday people off the street and make them great performers
00:12:46.976 –> 00:12:48.556
if I have a great system. Yeah.
00:12:49.516 –> 00:12:53.396
See, I’m going to show off that I may know a little bit about football.
00:12:53.556 –> 00:12:57.956
I’m going to put myself in between James and Roger, but really, really close to Roger.
00:12:58.756 –> 00:13:04.476
The Patriots went from having one of the oldest quarterbacks to one of the youngest
00:13:04.476 –> 00:13:08.096
because their current quarterback is like, This is what, his third season?
00:13:08.196 –> 00:13:09.656
Second season. Second season.
00:13:10.236 –> 00:13:15.296
Still went to the Super Bowl with both. Do you think that’s about how great
00:13:15.296 –> 00:13:20.396
and amazing the quarterback is or having a team and a culture that really works? Well…
00:13:21.672 –> 00:13:25.552
You’re on the right path, but. They’re both really. Well, Tom Brady left.
00:13:26.312 –> 00:13:31.692
Then Bill Belichick was the coach that was Tom Brady’s coach for that glorious run they had.
00:13:31.932 –> 00:13:34.432
Well, then he left or got fired. I can’t remember.
00:13:35.092 –> 00:13:38.952
Then another coach came in for two seasons. They sucked. He got fired.
00:13:39.512 –> 00:13:43.292
Then the new coach came in this year, a proven coach that brought in a good system.
00:13:43.472 –> 00:13:45.552
And now they’re in the Super Bowl. Yeah, I think that proves my point,
00:13:45.732 –> 00:13:51.752
though. So it’s not necessarily having the most talented, most outstanding performance.
00:13:52.032 –> 00:13:56.192
In fact, if so, this may be a little dated for you guys. You ever hear of Lake
00:13:56.192 –> 00:13:58.312
Wobegon? Sure. Of course. Yeah.
00:13:59.112 –> 00:14:06.272
Garrison Keillor. Prairie Home Companion. It’s an NPR skit. It goes back way, way back.
00:14:06.412 –> 00:14:11.552
But the motto for Lake Wobegon is it’s where all the men are handsome,
00:14:11.892 –> 00:14:14.752
all the women strong, and all the children above average.
00:14:16.352 –> 00:14:22.972
Well, if you can’t hire people that are all above average, if that’s your only
00:14:22.972 –> 00:14:28.072
criteria is to only get people that are above average, you have quite a challenge ahead of you.
00:14:28.232 –> 00:14:32.112
But if you can take an average person, just somebody that’s dedicated,
00:14:32.112 –> 00:14:37.932
will show up, is consistent, may not understand, but will perform the work,
00:14:38.052 –> 00:14:39.152
you’re going to do a good job.
00:14:40.019 –> 00:14:45.779
To build on the, and correct me if this is off, because I know so little about it.
00:14:45.939 –> 00:14:52.999
I don’t think there’s another popular sport that features so many different,
00:14:52.999 –> 00:14:57.039
like, special skills or divisions.
00:14:57.339 –> 00:15:00.719
Like, you’ve got a kicker, you’ve got a, you know, a quarterback,
00:15:00.979 –> 00:15:04.159
you’ve got defensive, you’ve got offensive, and they’re all doing,
00:15:04.359 –> 00:15:08.439
like, different things. Now, granted, you do have that in other sports,
00:15:08.439 –> 00:15:11.899
but I feel like it’s super visible in football.
00:15:12.079 –> 00:15:14.919
This is the time for the kicker. This is the time for the quarterback.
00:15:15.079 –> 00:15:15.619
This is the time for this.
00:15:15.759 –> 00:15:21.499
And that makes me think of how when you’re running a local business and you
00:15:21.499 –> 00:15:28.819
have specialized skills, I remember the business that I run with a business partner, we are both.
00:15:30.054 –> 00:15:33.274
Sales brains. We are a sales and marketing brain.
00:15:33.454 –> 00:15:38.834
And when the going gets tough and we need to market ourselves out of a situation,
00:15:38.834 –> 00:15:44.134
the best thing for us to do is to combine and go after it.
00:15:44.574 –> 00:15:48.034
We are not accounting brains.
00:15:48.374 –> 00:15:51.814
We are not finance brains.
00:15:52.054 –> 00:15:58.294
So in that situation, it became extremely important that we have team members
00:15:58.294 –> 00:16:00.154
whose brains are like that.
00:16:00.374 –> 00:16:04.814
And we say, your brain is working different than mine. And that is a great thing.
00:16:05.034 –> 00:16:11.334
The diversity of thought and experience is what we need on our team to make this system work.
00:16:11.594 –> 00:16:14.894
So it was, it was, I remember when the, in the first couple of years,
00:16:14.894 –> 00:16:18.834
it was rough because in our minds, we’re like, well, we’re the business owners.
00:16:18.834 –> 00:16:22.474
And so we just need to do everything. And then we realized, well,
00:16:22.534 –> 00:16:28.454
wait a second, this thing that’s important is not one of our skills, our strengths.
00:16:28.674 –> 00:16:33.794
And that’s okay because there’s other people who are super cool and that is their strength.
00:16:34.014 –> 00:16:39.334
And then having a team where people have their different strengths,
00:16:39.474 –> 00:16:40.794
that makes everyone stronger.
00:16:41.274 –> 00:16:43.794
Well, interesting you say that because when I had the agency,
00:16:43.794 –> 00:16:50.374
I started thinking of myself as like the general manager and these were my players
00:16:50.374 –> 00:16:53.854
and I needed to go out and trade and draft and get the right players, right?
00:16:53.974 –> 00:16:57.674
Because just like a football team or soccer team, the better talent you have,
00:16:57.774 –> 00:17:01.554
the better overall you are. The piece that I missed was.
00:17:02.246 –> 00:17:07.026
That I tried very hard to get was the system, the playbook, right? Yeah.
00:17:07.426 –> 00:17:10.546
I think people underestimate the value of that.
00:17:11.046 –> 00:17:15.486
And, you know, I think like franchises, when you’re purchasing,
00:17:15.666 –> 00:17:18.386
if I was going to do a small business, run my own business again,
00:17:18.546 –> 00:17:20.506
I would strongly consider, you
00:17:20.506 –> 00:17:23.746
know, going into the franchise business because you have that playbook.
00:17:24.306 –> 00:17:27.486
Generating all that from scratch is really challenging.
00:17:27.746 –> 00:17:31.906
You know, I see so many small business owners, they just get into it.
00:17:32.026 –> 00:17:35.346
And the next thing you know, you’re so busy. There’s so many moving parts.
00:17:35.486 –> 00:17:39.566
It’s hard to catch your breath and really think through processes and then go
00:17:39.566 –> 00:17:42.186
out and implement them, right? If you have them from the get-go.
00:17:42.846 –> 00:17:43.806
Man, it’s a different world.
00:17:44.006 –> 00:17:49.746
And I think it’s interesting because it’s not just the fact that they’re giving you the system for it.
00:17:50.026 –> 00:17:52.926
They’re defining what success looks like too.
00:17:53.326 –> 00:18:00.326
And I think when you’re a solopreneur, solopreneur, or if you’re just in a very
00:18:00.326 –> 00:18:03.426
small business and you’re trying to find your way and who’s your target market
00:18:03.426 –> 00:18:07.246
and so forth, like a web development company is perfect example.
00:18:07.606 –> 00:18:11.866
Hey, I can take on these really huge websites. I can do these low level websites.
00:18:11.866 –> 00:18:13.746
I can be kind of a support person.
00:18:13.886 –> 00:18:16.166
I can be one and done and create it and then hand it off.
00:18:16.366 –> 00:18:19.126
There’s a lot of different ways you can do it. Well, when they give you a franchise,
00:18:19.686 –> 00:18:24.586
they say, these are the people you’re targeting. Here’s where you’re going to make money.
00:18:25.186 –> 00:18:29.526
Manage these three things. And because all that’s already defined,
00:18:29.666 –> 00:18:32.666
you know, football is easy because you know what the ultimate goal is.
00:18:32.826 –> 00:18:34.806
You have to get the ball across the line at the end.
00:18:35.006 –> 00:18:39.206
So that is a given. And I think that’s something really people struggle with.
00:18:39.346 –> 00:18:40.206
Yeah, that’s well said. You’re right.
00:18:41.496 –> 00:18:45.376
Cause, and I had those very thoughts and discussions like many,
00:18:45.476 –> 00:18:48.116
many times, like, you know, who is our audience. Right.
00:18:48.316 –> 00:18:51.656
And it changed over the years. Right. Trying to, you know, as we’re getting
00:18:51.656 –> 00:18:55.656
learning and, you know, mature and evolving, we started to realize more and
00:18:55.656 –> 00:18:58.096
more, but it’s not always easy right out of the gate.
00:18:58.336 –> 00:19:00.416
No. And I see it a lot with like insurance.
00:19:00.856 –> 00:19:06.036
Am I commercial? Am I private? Am I, you know, am I auto and home or am I doing
00:19:06.036 –> 00:19:10.176
something else? And depending on where you get your first opportunities and
00:19:10.176 –> 00:19:13.816
hopefully that starts snowballing, then you get this one customer like,
00:19:13.956 –> 00:19:15.516
oh, they want a lot of home stuff.
00:19:15.656 –> 00:19:18.156
Maybe I’ll gear up for home. And now you’re rewriting your system.
00:19:18.336 –> 00:19:20.776
I think that’s the biggest mistake I see with so many businesses.
00:19:20.776 –> 00:19:24.296
They’re so scared to, you know. Say no.
00:19:24.516 –> 00:19:28.936
Say no. Like they want to cast that wide net, which just makes it really hard, you know.
00:19:29.973 –> 00:19:35.213
It also, it makes me think of, this is not what this episode is about.
00:19:35.433 –> 00:19:38.413
It is demonstrably different than this.
00:19:38.553 –> 00:19:45.813
But I’ve been playing around with digital musical workstations, like Ableton and stuff.
00:19:46.073 –> 00:19:52.033
And it’s interesting because there are some tracks where you have control of everything.
00:19:52.033 –> 00:19:58.833
You’ve got control of, you know, in digital music, like you’ve got all different
00:19:58.833 –> 00:20:02.353
kinds of volume. all different kinds of timbre, all, all different kinds of stuff.
00:20:02.893 –> 00:20:07.053
And it’s a lot of work, but you have lots of options.
00:20:07.373 –> 00:20:10.793
Then you’ve got situations where it’s, you get these sounds out of the box and
00:20:10.793 –> 00:20:11.813
you can, you can arrange them.
00:20:12.133 –> 00:20:15.873
And it’s still a lot of work, but it’s concentrated into something else.
00:20:15.993 –> 00:20:17.933
The other stuff, someone else is doing it.
00:20:18.233 –> 00:20:22.333
And that just makes me think of the, what you’re saying about franchises versus
00:20:22.333 –> 00:20:25.653
being a sole proprietor or, you know, having your own concept,
00:20:25.653 –> 00:20:30.553
Because let’s say you do love branding or creating your own brand.
00:20:30.733 –> 00:20:33.313
Let’s say you do love coming up with your own processes.
00:20:33.893 –> 00:20:39.993
Great. You know, do that. But if your mindset, if you’re a quarterback,
00:20:39.993 –> 00:20:45.053
if you aren’t defensive line person and you just want to be a quarterback,
00:20:45.393 –> 00:20:49.033
then franchises are a good option for that. If it’s like, are you good at blank?
00:20:49.333 –> 00:20:53.253
Well, we have this other stuff figured out. You can put all your attention in
00:20:53.253 –> 00:20:57.093
that. Is it still hard work? Hell yeah. But it’s specialized.
00:20:58.493 –> 00:21:02.273
Watching you talk about all this sports stuff.
00:21:03.318 –> 00:21:08.358
Sports terminology and kind of relating to it, it really reminded me of the
00:21:08.358 –> 00:21:12.998
office episode where the women, where Jan comes in and the women are having
00:21:12.998 –> 00:21:15.658
a women empowerment scene.
00:21:15.658 –> 00:21:19.178
And she says, okay, you know, a lot of men will use sports metaphors.
00:21:19.318 –> 00:21:25.138
So let’s just cover these, you know, on par is good, even though you have a lower score.
00:21:25.758 –> 00:21:29.498
And, and then Mindy has Jan, she says, so, so what does it mean that Michael
00:21:29.498 –> 00:21:30.978
got to third base with you?
00:21:33.318 –> 00:21:37.798
Anyway, I, sorry, I’ve said it before. I would love sport.
00:21:37.958 –> 00:21:45.458
I would follow sports more if I could just get past the announcer voice. No, I cannot take it.
00:21:45.658 –> 00:21:50.538
You know what? I don’t like what I don’t mind the announcer nearly as much as
00:21:50.538 –> 00:21:54.218
the constant screaming in the background of the fans.
00:21:54.438 –> 00:21:56.918
Oh my God. My wife hates that.
00:21:57.278 –> 00:22:02.738
It’s like, yes, the whole time. And I wait until something happens.
00:22:02.738 –> 00:22:05.918
Then cheer right if i’m watching hamilton
00:22:05.918 –> 00:22:08.838
nobody’s clapping during the song we
00:22:08.838 –> 00:22:11.598
wait until the performance is over then you
00:22:11.598 –> 00:22:14.798
clap how crazy how crazy would it be to
00:22:14.798 –> 00:22:17.758
play football in a stadium of you know 2
00:22:17.758 –> 00:22:20.878
000 people and it’s complete silence well
00:22:20.878 –> 00:22:23.518
wait until they run a play at least we don’t need to be
00:22:23.518 –> 00:22:26.458
screaming oh as they’re coming out onto
00:22:26.458 –> 00:22:29.738
the field like you do that in tennis tennis you’re not allowed to cheer yeah
00:22:29.738 –> 00:22:35.278
yeah and golf golf crazy speaking of so there is a sport where you have all
00:22:35.278 –> 00:22:41.278
that strategy you have a team you’re trying to figure it all out and yet having
00:22:41.278 –> 00:22:44.718
one super overachiever wins the whole game,
00:22:45.358 –> 00:22:48.958
Can you guess what the sport is? Ooh, Quidditch. That’s exactly right.
00:22:48.958 –> 00:22:50.198
Oh my gosh, that was awesome.
00:22:51.458 –> 00:22:54.698
Quidditch is the… No, what is this? Harry Potter.
00:22:55.158 –> 00:22:57.738
It’s such a dumb thing too. Where they’re flying around in the brooms.
00:22:57.778 –> 00:23:01.798
Yes, and they’re like, okay, we scored seven to six goals. We’re just about
00:23:01.798 –> 00:23:06.598
to… Oh, he caught the magic golden Quidditch thing and now it’s all… It’s called a snitch.
00:23:06.738 –> 00:23:09.578
A snitch. He caught the snitch. It’s all done. Doesn’t matter.
00:23:09.878 –> 00:23:14.038
Nothing you did makes a difference. It’s kind of like voting. They’ve…
00:23:15.838 –> 00:23:19.118
They’ve given the HP series a lot of flack for that.
00:23:19.838 –> 00:23:22.578
So will y’all watch the Super Bowl? Of course they will. You will?
00:23:22.738 –> 00:23:26.938
Yeah. Are you going to watch? If it can be on my phone while I’m staring at my shoes, maybe.
00:23:28.498 –> 00:23:33.278
We’ve got three days. So now that I mean, you guys obviously aren’t the biggest
00:23:33.278 –> 00:23:35.118
sports fans out there. We’ve established that.
00:23:36.038 –> 00:23:43.538
If you watch the Super Bowl, would it be more for the commercials and the halftime show or the sport?
00:23:43.718 –> 00:23:48.758
Huh? I’m, I’m polarized, I think. So my take on it is I think.
00:23:49.662 –> 00:23:58.722
The level of commercial that we have on the Super Bowl should be the standard for every ad.
00:23:59.062 –> 00:24:02.182
And I feel like it is becoming more and more over the years. Really?
00:24:02.562 –> 00:24:06.202
Yeah, yeah. I mean, commercials have really stepped up since we were kids.
00:24:06.802 –> 00:24:09.402
Like, there are a lot of funny commercials out there. I don’t know.
00:24:09.882 –> 00:24:11.522
There are a lot of crappy ones, too, though.
00:24:11.622 –> 00:24:14.722
I think watching social media kind of ruined me because, I mean,
00:24:14.782 –> 00:24:17.022
there’s a lot of funny short stuff.
00:24:17.022 –> 00:24:20.822
That’s true. some of its promoted sponsored content
00:24:20.822 –> 00:24:23.882
and i i don’t always filter
00:24:23.882 –> 00:24:27.642
it out and i’m like oh this was a funny ad haha so it’s
00:24:27.642 –> 00:24:30.462
not i don’t think it’s a the unique experience it used
00:24:30.462 –> 00:24:33.142
to be i agree watching the super i think you’re
00:24:33.142 –> 00:24:36.042
right because it used they used to really stand out but now you’re
00:24:36.042 –> 00:24:39.002
like yeah like they release them the week prior to yeah
00:24:39.002 –> 00:24:42.362
they really and then they play them and definitely you know and they have like
00:24:42.362 –> 00:24:45.182
here here’s the thing i have a hard enough
00:24:45.182 –> 00:24:48.582
time watching severance and keeping track on
00:24:48.582 –> 00:24:52.522
some mini series okay i don’t need my commercials
00:24:52.522 –> 00:24:59.782
to have a cinematic universe yeah yeah what i what i will say is what so i’m
00:24:59.782 –> 00:25:03.922
not that invested in ads anymore the ads anymore i will definitely watch the
00:25:03.922 –> 00:25:08.522
first half of the game and then the halftime show and then i’ll probably peter
00:25:08.522 –> 00:25:12.122
off interesting yeah i will be around the queso bowl yeah.
00:25:12.861 –> 00:25:16.061
Because that’s what I need, evidently, is a lot of cheese. More cheese is going
00:25:16.061 –> 00:25:17.881
to really help out your stomach bug situation.
00:25:18.221 –> 00:25:22.321
That’s it. What about you? I mean, you and the kids are going to watch the whole thing.
00:25:22.541 –> 00:25:25.881
No, I’m not in a pool. Do you do the Super Bowl school? No, I’m not in a square thing.
00:25:25.981 –> 00:25:31.301
I’m not into it. I used to, but I’d rather make a bet where I’m actually betting
00:25:31.301 –> 00:25:34.821
on something I know versus just taking a random square.
00:25:35.261 –> 00:25:38.321
Yeah, yeah, yeah. You know what I mean? I’d rather go bet the over on under
00:25:38.321 –> 00:25:42.981
or something. You know what I mean? Some parlay. I’m going to say the Seahawks are going to win.
00:25:43.481 –> 00:25:48.041
Why not? I would agree with that. Seahawks. This is right. The Patriots don’t
00:25:48.041 –> 00:25:50.461
have Tom Brady anymore. They do not.
00:25:51.721 –> 00:25:56.521
He’s gone. But they have a good quarterback. Do they have Warren Moon? No, just kidding.
00:25:58.401 –> 00:26:02.301
But, you know, we don’t really do Super Bowl parties either anymore.
00:26:02.501 –> 00:26:07.201
We’ll probably just, as a family, sit down and watch the game, have dinner.
00:26:07.781 –> 00:26:10.821
Like, it’s usually a pretty fun experience, right? Well, knowing you,
00:26:10.901 –> 00:26:14.481
you’ll sit down with the family, watch the game, and then one of your kids will
00:26:14.481 –> 00:26:17.881
get a fish hook in his thumb or they’ll break a leg.
00:26:18.481 –> 00:26:22.281
Totally. The over-under on that is there’s actually a percentage chance,
00:26:22.641 –> 00:26:25.081
right? Like one kid pushes the other kid.
00:26:25.401 –> 00:26:28.741
Next thing you know. Glass breaks. Something goes into somebody’s artery.
00:26:29.141 –> 00:26:30.361
We’re at the emergency room.
00:26:31.401 –> 00:26:35.921
I can’t decide, James, if your kids are really just adventurous or clumsy.
00:26:37.661 –> 00:26:43.001
I can’t decide either. I think a little bit of both. Yeah. Eric,
00:26:43.181 –> 00:26:45.581
are you Seahawks? Oh. Hmm.
00:26:46.421 –> 00:26:49.921
Well, I mean, sure.
00:26:50.521 –> 00:26:54.721
I don’t really have any basics. If Seahawks lose, you have to shave your head. Oh, dear.
WANT MORE MARKETING TIPS?
Sign up today to get local business marketing tips & tricks right in your inbox!

