The Bounce Rate Podcast

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Welcome. It’s the holiday season. Santa Claus is on his way. I brought my socks.

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Oh. They’re green socks. We, I don’t know if that means that this video is going

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to be classified as something else. NC-17.

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NC-17, but it’s very festive and I’m impressed. I’m not really dressed at all for the season.

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Well, I’m glad you concluded that sentence or that our YouTube audience can

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see that it didn’t stop with, I’m not dressed.

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This episode started very wholesome, and I think over the course of three sentences-

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We don’t know how it started, but we’re glad you’re here.

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Yeah, I do. I’m glad that it’s the holiday season.

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It’s been a long year, but it’s been an exciting year.

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It hasn’t been boring, that’s for sure. It’s been a long week.

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I went home on Monday and thought-

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Surely it’s Thursday. Surely it’s Thursday.

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My wife, who is not named Shirley, said, no, it’s Monday. It’s Monday.

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And don’t call me Shirley. Yeah. Yeah.

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Speaking of Shirley. Sure. Do you know what my favorite drink during the Christmas

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festivities is? I’m going to guess the Shirley Temple.

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The dirty Shirley. What’s in a dirty Shirley Temple? So you can do,

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typically it’s going to be Sprite, Grenadine, a bunch of cherries, maraschino cherries.

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And then for dirty, you might do vodka.

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Yeah. All right. I have gotten some raspberry vodka liqueur. Ooh.

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And it is the closest thing I have ever had that literally tastes like somebody

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just pressed a bunch of raspberries. Can you drop that brand after we’re done recording?

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It’s called Tor, T-O-R, but you can’t get it in the United States. What?

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So. Well, I’m a big Chambord fan. I love the Chambord.

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Yes. Yes. Very good stuff. Solid. Do you make Kira Royals? No.

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That is champagne with a little Chambord in it. Oh, yeah.

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See, as you can tell, we’re feeling festive. We’re in the mode.

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Yeah. Today, we’re going to talk about, it’s going to kind of be a copy,

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not copy, but it’s inspired by our Halloween episode where…

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We’re turning the podcast into a franchise.

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We’re franchising, where if you want to start your own The Bounce Rate in your

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area… That’s not actually what I meant.

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I meant more like movie franchise. Okay.

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This episode is going to be the Aliens 2 of our podcast. Aliens 2?

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Yeah. A Christmas movie.

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No, Alien, Aliens, Alien Cubed, Alien Resurrection, Alien vs. Predator. Okay, fine.

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True. I can’t. I actually, I wish I could defend that. I can’t. It’s okay.

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Well, as Eric says, today, just like with our Halloween episode,

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where we talked about one of our favorite Halloween films and a parallel to

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local marketing, we’re going to do that with Christmas films.

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There’s tons of great Christmas films, aren’t there? There are.

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And just point of order, that’s why we didn’t do this for Thanksgiving,

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because there really aren’t very many Thanksgiving movies.

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Yeah. Hollywood, get on that. Let’s get some more.

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Yeah, yeah. There’s a big missed opportunity there. For sure.

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But there’s plenty of Christmas every year. Plenty of Christmas.

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Plenty. Every year there’s more.

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So we need- So should we double down? We’re missing James.

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Our buddy James is laid low by the dreaded flu. Yeah. He did not evidently get his flu shot.

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Poor choices. So should we double down and each do two movies? Oh, darn it.

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I only have one. You know what? I do. I’ve got two. I’ve got two that I can, uh, that I can do. Okay.

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So one, do one, two, one, two. Yeah. All right. Round one. And I’m going to

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start with a controversial pick.

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Aliens. Aliens. I don’t think, I don’t know. No, no, no. But in Prometheus,

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they, There is a Christmas scene of Prometheus. There you go.

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My first pick is going to be the film Batman Returns.

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So this is how is marketing for local businesses like the you’re going to make

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a stretch and call Batman Returns a Christmas movie.

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For those people that have watched it know that they talk about Christmas every third line.

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It is so Christmassy. Batman Returns was like 91?

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Probably. I mean, I wasn’t in school yet. Okay. All right. Fair enough.

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So in Batman Returns, Michael Keaton is pitted against Danny DeVito’s Joker

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and Michelle Pfeiffer’s Catwoman.

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So my parallel is with Catwoman.

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Did you see the film? Of course. So in the film. I saw it in the theater.

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Selena Kyle was a assistant. AKA Catwoman. Well, not yet. Okay,

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sorry. First it was Selena Kyle. Spoilers.

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Yeah. If you’ve not seen these films, please don’t listen anymore.

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Yeah. Skip ahead. Skip ahead.

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So Selena Kyle is this anxious assistant who’s kind of abused by her boss.

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And then one day…

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She is pushed out of a window and plummets to her. We’ve all been there.

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We’ve all been there. We’ve all been there.

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She plummets to her doom in the snowy alley below, and she falls and she dies.

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Or does she? Or does she? A bunch of cats walk all over her,

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and then she gets powers.

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Then that power is really just confidence. Well, that’s my parallel,

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which is that in that film, Selina Kyle makes a change.

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It’s the holiday season and she goes from anxious secretary assistant who doesn’t

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really take what she feels she deserves.

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And she’s transformed to a sleek vigilante who flips the town on its ear,

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head. Okay, sure. And she’s.

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I, I, I picked that because it was a transformation for Selena Kyle.

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All right. And I think that the holidays are a great time for business owners

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to transform what, what they think they are.

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A lot of times, if you own a small, you know, small business or a car wash,

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you think, well, I’m a yoga teacher.

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I am a, a chef, a baker. And in today’s world, you can be a lot more than just that.

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You don’t necessarily have to be an influencer, but your personal story is always evolving.

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And I think the holidays are a great time to take what you want and evolve to

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someone that maybe you weren’t,

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maybe there’s something that you didn’t think was in the realm of possibility

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for your business last year.

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Well, guess what? A bunch of cats just walked over you. Now it’s time to take

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what you deserve. Get out there.

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Interesting. Very interesting. I’m so, hmm, hmm. Oh, good time to call.

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It was $100. Is it downstairs? It’s…

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Thank you. Okay, interesting.

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Let me, let me, okay, so a thought occurs to me. I want to dive into that a

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little bit, but a thought occurs to me.

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If Halloween is about trying on different masks, you get to go in costume,

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you get to be somebody, you get to try it out, be somebody different for a night.

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But is Christmas more about looking more optimistically and bolder and more confidently,

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as Selena did in her transformation to Catwoman? Yeah.

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Is it more about enhancing what you’re doing and being more confident in it

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as opposed to changing it? Certainly.

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It’s about amplifying the magic that was already inside.

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Let’s think of Ebenezer Scrooge. You know, he, he made a change,

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but that goodness was always inside of him.

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Frosty, the snowman, he, Frosty. He made a change. He melted.

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He went from solid to liquid. He went. All right. So Frosty. He became his true self.

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Frosty goes through, actually through multiple scientific changes physically.

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That’s true. I would like to, it would be interesting to put Frosty in a air

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compression chamber and make him, what is it? Water three, right?

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Yeah. There’s a lot of, there’s a lot of tests that we need to run on Frosty.

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Bottom line is, to me, I think you’re correct. I think it’s about transforming

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not necessarily into something new, but into your true self.

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What has always been inside of you.

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So I’m going to make the next leap. Are you ready for the next leap?

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I’m ready. I don’t think you are.

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Because the next leap is, so it’s basically like cocaine. It’s a personality enhancer.

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The snow is? No, the transformation that you need to make at Christmas time.

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Well, we don’t advocate for taking any substances. No, I’m just saying,

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so the problem, the only problem with cocaine then is, what if you’re a jerk?

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Yeah, that’s not the only problem with, but yeah, that is a problem.

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All right, sorry, sorry, I digress. And I agree. Well, that’s the whole thing

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about Ebenezer Scrooge is that those ghosts, they really got that,

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said, hey, get that jerk out of you. Yeah, yeah.

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And they were like, look, this is who you used to be.

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You used to be this guy that was in love and so forth. Let’s bring that forward.

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Let’s bring that. So, yeah, absolutely. transform i like the model

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i like the cat woman model okay i’m

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still on the fence if you can technically call that movie a christmas movie

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viewer if you’re watching this please comment down below tell eric how wrong

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he is about this film your turn all right that was good that was good by the

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way so i’m gonna go to an older movie,

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Miracle on 34th Street. And here’s why.

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And it doesn’t matter where you saw the original, the black and white original, or the updated one.

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Updated being still older than Batman Returns, because I think it was done in the early 80s.

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With Richard Attenborough? David Attenborough? Jurassic Park guy?

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Maybe. Okay. I don’t know. There

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were no dinosaurs in Miracle on 34th Street. Not that I remember now.

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There probably could be. Another Christmas movie, Jurassic Park.

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No, Miracle on 34th Street. Here’s my premise. Here’s the thing.

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Here’s the analogy to small business marketing.

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So you’ve got Santa Claus in it. Yeah.

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Santa Claus is real in Miracle on 34th Street.

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Santa Claus actually does deliver, right?

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Yeah. He gets, he, he, I mean, it’s a real, he’s a real entity.

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Yet at the end, it’s like the defense or the prosecutor in the courtroom says,

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oh, gosh, I got to go get my kid the toy that Santa Claus told me that my kid

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wants to prove that he was Santa Claus.

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At the end, the two protagonists, the guy and the girl, are getting together

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and they find a house and Santa Claus’s umbrella and hat are in the house because

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he’s like, this is the house you should. Now they have to go do it. Yeah.

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So Santa Claus is real. Marketing is real. It has an effect.

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But it’s kind of marketing helps those who help themselves.

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For sure. And so you have to participate in the entire process.

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That’s why I think Miracle on 34th Street is like marketing.

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Yeah, I see it. I definitely see it. That was, why did they sue Santa Claus?

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Because someone slipped in a thing?

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No, because the curmudgeon, who is the psychologist for Macy’s,

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why Macy’s had a psychologist, I don’t really know,

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got irritated because Santa Claus was like, you’re a hack and you’re not doing

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a really good job and you’re tearing people down, not building them up during Christmas.

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You’re, you’re turning people into Selina’s not Catwoman. And I think he actually used that phrase.

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Yeah. I don’t know how the timeline works. I don’t remember the movie that well,

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but I think I’m pretty sure that was the exact quote.

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And so, so they’re trying to commit him to an insane insight. Oh, I see. Yeah. Yeah.

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They think he’s crazy. Yes. But the truth is. He’s the real Santa Claus.

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He’s the real deal. He’s just saying it through. And it actually happens,

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but it only works if you participate.

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So Elf, same thing. Like Christmas spirit.

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Now, they kind of look at it from the other perspective. Santa Claus is like,

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ah, people aren’t believing, so I’m going to have to boost this up. Yeah.

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So really, he has the sleigh, or as I like to call it, society.

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And the engine on the sleigh is digital marketing because it’s this hack,

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this fix. because people didn’t believe in marketing anymore.

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I follow. Okay, I’m going to stop. I follow it. I’m going to stop.

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I have got another one because I think we both have two. Yep.

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If you hated me saying that Batman Returns was a Christmas movie,

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you’re going to freak out when you hear this because you might not even have

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seen it. There’s a movie called The Green Knight.

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Yeah. Well, the original was with Sean Connery. The Last Knight?

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No, no, no. Green Knight. The Green Knight? It was the tale of Sir Gawain. Yeah. Yeah.

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Well, Sean Connery was the Green Knight. Oh, I didn’t know that.

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And they did a remake and he wasn’t, but yes. No.

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Yes. Okay. Yeah. Well, that didn’t go the way I thought it would. Ha ha.

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Take that. Anytime I tell people that this is my favorite Christmas movie, people freak out.

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I, you know, it happens during Christmas and the, it sounds like Eric knows

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the story better than I do, but essentially it’s a Arthurian legend of Gawain,

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who is the nephew of King Arthur.

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He’s, he’s related. He’s a younger relative.

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And essentially he’s lived his whole life with King Arthur kind of being his

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relative. And he just kind of does whatever he wants. But guess what?

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On Christmas one year, this weird looking tree night comes and gives him this challenge.

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And it’s like if you strike me down then you know you I’ll give you the sword

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or something and he does strike him down or the the the.

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He makes a deal with him that if he kills him, then he will pay back what he deals to him.

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And he’s like, well, of course, if I kill him, he’s dead. He won’t be able to pay it back.

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Guess what? He chops off that Green Knight’s head.

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Green Knight’s still talking. And he’s like, oh, darn it. This is not good. This is not good.

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Here’s this otherworldly knight that promises he’s going to kill me.

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And I’ve got to do something. And essentially what it’s about is Sir Gawain

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becoming a knight and facing what he knows he has to face.

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In a knightly way. In a knightly way. Yeah. And he says, you know,

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I could just not do this, but the fact is I have to be the one that goes out

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there and I know my fate’s not certain, but I’m going to have my own knight adventure.

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I feel like that really encapsulates the vibe of running a business where you

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say, where you go, all right, I hung some Christmas lights and now I have to

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take those Christmas lights down.

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If I don’t, if I don’t, people are going to think that my business is weird.

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And I have to do it in a nightly way. And I have to do it in a nightly way.

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Honor all those things. Honor all the nightly principles in Christmas lights.

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Absolutely. But I think it’s a table of empowerment where Sir Gawain,

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he initially was like, this is not who I am.

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I’m not going to do this. And then he goes, you know what? There’s no one else

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that can do this right now.

00:16:15.519 –> 00:16:19.039
My destiny is to be the guy that does this. And I feel like when you’re running

00:16:19.039 –> 00:16:22.059
a business, the buck does stop with you.

00:16:22.279 –> 00:16:25.739
And it’s easy to say, well, that’s not my forte.

00:16:26.079 –> 00:16:27.979
I have to do something else.

00:16:28.659 –> 00:16:33.559
And sometimes that is the case. But don’t let fear be the thing that prevents you from doing that.

00:16:33.879 –> 00:16:38.459
If you don’t understand AI, if you don’t understand marketing automation,

00:16:38.739 –> 00:16:44.139
if you don’t understand content creation, don’t necessarily say,

00:16:44.339 –> 00:16:47.959
well, I can’t do that because it’s not something I’m good at.

00:16:48.639 –> 00:16:52.239
Acknowledge that this is an area that maybe you haven’t done before and say, no.

00:16:52.911 –> 00:16:57.731
If I think that someone needs to explore that, and I’m the one that’s going

00:16:57.731 –> 00:17:00.571
to have to explore that. And he got help.

00:17:00.851 –> 00:17:03.311
That’s true. I mean, because it was a year and a day.

00:17:03.611 –> 00:17:08.071
And if I remember my ninth grade English teacher, they told me there was some

00:17:08.071 –> 00:17:10.211
significance of having the extra day on there.

00:17:10.311 –> 00:17:13.931
I don’t remember what that was, but it was a year and a day that he had to come back.

00:17:14.291 –> 00:17:19.891
And Sir Gawain, as he’s going along, I don’t do the Gawain. It’s like Gawain. Yeah. It’s like Gawain.

00:17:20.891 –> 00:17:24.331
He advanced. He was on the animal talking side.

00:17:25.661 –> 00:17:30.141
But he got help and learned the lessons that he needed from others.

00:17:30.861 –> 00:17:36.461
It was ultimately an internal change, like you said, but he got assistance.

00:17:36.661 –> 00:17:40.501
So same thing for the local business owner. You may not understand AI.

00:17:40.741 –> 00:17:43.121
It doesn’t mean you can’t do it. It doesn’t mean you can’t go out and talk to

00:17:43.121 –> 00:17:47.661
people. Trust yourself to trust others. Yeah, absolutely. Yeah.

00:17:47.981 –> 00:17:52.801
Okay. I will actually say that I think that is more of a Christmas movie than

00:17:52.801 –> 00:17:57.841
Batman Returns. The one literally that has a giant Christmas tree in it? Well, fair.

00:17:58.141 –> 00:18:01.401
All right. All right. Fair enough. All right, so Eric’s number two.

00:18:02.981 –> 00:18:06.981
God, it’s tough because I will say I am torn.

00:18:08.001 –> 00:18:16.901
I really want to do what is my family’s tradition of the Christmas movie that

00:18:16.901 –> 00:18:19.321
we always, always, always watch.

00:18:20.001 –> 00:18:23.241
It’s a little harder for me to figure out the exact moral on how to put it.

00:18:23.261 –> 00:18:24.761
We’ll find it. It’s such a compelling movie.

00:18:25.161 –> 00:18:34.861
Or to go with, I think, what is a great, great movie, it’s kind of a… So, my two movies. Yeah.

00:18:35.461 –> 00:18:39.541
Right? The Schaefer household tradition. Yeah. Christmas Vacation.

00:18:39.841 –> 00:18:43.301
Sure. All-time greatest Christmas movie ever, in my humble opinion.

00:18:44.601 –> 00:18:48.401
On the other hand, Die Hard. Two classics.

00:18:48.921 –> 00:18:52.221
And a lot of people argue Die Hard’s not a Christmas movie. Obviously,

00:18:52.221 –> 00:18:56.701
it is. Definitely is. There’s… plot points surrounding the fact that it’s at Christmas.

00:18:56.981 –> 00:19:03.761
If you can use Christmas tape to tape a gun to your back, it is clearly all

00:19:03.761 –> 00:19:05.601
about the giving spirit. Yeah.

00:19:07.260 –> 00:19:12.500
All right. Pick one and I’ll do my best to give you the marketing moral.

00:19:13.520 –> 00:19:16.960
Let’s do Christmas Vacation. All right. The National Lampoon’s Christmas Vacation.

00:19:17.080 –> 00:19:19.640
Was that the difficult one? That’s the difficult one. No, it’s okay.

00:19:21.080 –> 00:19:26.100
I’m going to channel my Catwoman and my Gawain. Yeah. Okay.

00:19:26.340 –> 00:19:30.700
And I’m going to believe in Santa Claus and I’m going to pull this out of the

00:19:30.700 –> 00:19:34.940
depth, the nosedive that it’s in. Yeah. All right. So.

00:19:35.740 –> 00:19:39.580
Gosh. Well, oh, okay. No, I got it now. Yeah.

00:19:40.280 –> 00:19:48.420
Local business management, ownership, operations, marketing is total chaos.

00:19:49.508 –> 00:19:53.288
And that movie, all the vacation movies, well, the original and that one,

00:19:53.368 –> 00:19:58.448
because the other ones aren’t as good, is about building, having expectations,

00:19:58.728 –> 00:20:02.368
having a dream, having a vision, right? Sometimes very naive.

00:20:03.068 –> 00:20:07.148
In fact, I mean, that is Clark Griswold is the naive optimist.

00:20:07.308 –> 00:20:10.568
And I will tell you right now, anybody that’s actually, I’m starting like this.

00:20:10.928 –> 00:20:16.428
Anybody that’s in local business is a optimistic, naive person.

00:20:16.428 –> 00:20:20.728
Because if they knew what they were going to go through, I bet I could line

00:20:20.728 –> 00:20:26.048
up 20 local business people and I ask them, if you knew what you knew now,

00:20:26.448 –> 00:20:29.628
and these are successful people today, if you knew what you knew now,

00:20:29.828 –> 00:20:32.708
would you have done this? And they would have said, no way, no way.

00:20:33.648 –> 00:20:37.188
So you got to have some innocence and you just got to believe,

00:20:37.248 –> 00:20:41.828
and that’s Clark Griswold, and then the chaos ensues.

00:20:42.348 –> 00:20:45.188
And how you react to it, sometimes you rise to the challenge,

00:20:45.188 –> 00:20:48.688
sometimes you nail your glove to the house.

00:20:49.268 –> 00:20:55.588
I might put a twist on it and say, success doesn’t always look like you thought it would.

00:20:55.928 –> 00:21:02.168
In the end, he ended up having a memorable Christmas where he’s closer with

00:21:02.168 –> 00:21:06.408
his family, but it did not look the way that he originally thought it would.

00:21:07.308 –> 00:21:11.628
He wanted that pool. He said, my heart is dead set on a pool.

00:21:11.628 –> 00:21:15.828
What he got in the end was even better than a pool. That’s teamwork right there.

00:21:15.908 –> 00:21:16.888
We did it. That’s teamwork.

00:21:17.408 –> 00:21:21.588
I’m going to personally vote that I think the Christmas vacation analogy is

00:21:21.588 –> 00:21:22.668
the best analogy for all this.

00:21:22.948 –> 00:21:27.808
Yeah, because we work together. That’s right. Because we work together, we found some chaos.

00:21:28.028 –> 00:21:35.428
We channeled our inner Selena, became a Catwoman as we journeyed for a year

00:21:35.428 –> 00:21:44.628
and a day using the guidance of Santa Claus to eventually achieve a success through chaos. Yeah.

00:21:44.968 –> 00:21:48.428
We hope everyone has a good holiday season. By the way, this is a different

00:21:48.428 –> 00:21:51.388
story than you normally hear around the 25th of December each year.

00:21:51.993 –> 00:21:56.473
That’s true. This is a little frank and I think it works.

00:21:56.633 –> 00:22:00.693
I, for one, am so grumpy around these times. I’m always yelling at people and,

00:22:00.713 –> 00:22:04.433
you know, I’m going to go home this weekend and just be grumpy and hopefully

00:22:04.433 –> 00:22:05.993
I’m not visited by three ghosts, you know?

00:22:06.093 –> 00:22:09.513
Yeah, yeah. And I’m going to go home and I’m going to electrocute my cat.