The Bounce Rate Podcast

In this episode, we give you the 5 steps to confronting the horror no business escapes: the one-star review. Is it fair? Probably not. Is it inevitable? Absolutely.

The crew breaks down a five-step process for surviving the emotional and reputational fallout of being mildly inconvenienced… publicly. Along the way, they introduce a fake restaurant, and go through the steps needed to recover from a hypothetical bad review.

This episode covers:

• The math behind averaging out 1-star ratings
• Determining if your business might actually be the problem
• Why increasing positive reviews is less about begging and more about catching people at their happiest (or guiltiest)

If you’ve ever wanted to yell at a reviewer but settled for seething quietly, this one’s for you. Take a breath. Take some notes. And for the love of branding, check Susan’s aura.