The Bounce Rate Podcast

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Before we begin, it’s clear nobody on this panel has class.

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No, we’re all classless. Yes. We’re in a classless system.

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It’s not really what I meant.

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We literally have no class. No class. So we’re talking about classes today because

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they are a big deal in terms of community.

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And where we work, indoor media, we’re all about local advertising and connecting

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local businesses with their communities.

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A lot of the businesses that we partner with and we serve have class,

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you know, they do class fitness.

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That’s always going to have a class a lot. I’ve seen a lot more restaurants

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host like cookie, like cooking or, or like cupcake decorating, that kind of things.

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You see classes or events there and stuff. And so it, from a marketing perspective,

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a class, whether it’s something that you offer for just, hey,

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this is one of our core offerings.

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We’ll teach you the best way to wash your car. Or if it’s a one-time free thing

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that you can use to fill your funnel,

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they’re really helpful things to have because they serve the community.

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We’ve got a bunch of companies that teach classes to youth, you know what I

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mean, from kids to older kids, like Code Ninjas and trying to think of a few others.

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Anyways, yeah. Yeah, and classes are so interesting, right, because you’re selling

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an investment, basically. You’re selling a development.

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Like, what you’re really selling is you’re going to be more at the end of it. Yeah.

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And we’re going to consult and so forth. And it’s so in some ways,

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the idea of the sale of a class doesn’t quite mirror.

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I guess what I’m trying to say is there’s a greater parallel when you do classes

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between it’s not like I’m trying to hard sell. It’s not like a used car.

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Buy this. I’m going to push you. It’s a one time transaction.

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That’s what we’re trying to do.

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The experience is so important. So there’s more similarity like doing classes

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with, say, maybe giving a free something away at your restaurant, like a sampler.

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Try us. Try this. Try this. Yeah. Because most places that have some sort of

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class or education or whatever have intros. Well, I…

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I agree, and I think there’s two different angles to it. Because on the one hand, you’re right.

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You know, selling a car is different than selling a class in that,

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you know, for a class, you’re essentially selling like, hey.

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So, for example, I took one of the Sir La Table cooking classes. I’m sorry.

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What? Sir La Table. Oh, Sir La Table. Yeah. Okay, great. Yeah,

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got it. I took one of their cooking classes.

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And, you know, obviously it was the type of thing where they expect you to come

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in and, and buy something. And surrender. And surrender. Yeah.

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But it was, the way it was framed was a, here is Sir La Table’s branding.

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They are accessible, but slightly more elevated than you would get shopping.

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Pottery Barn. From Pottery Barn or Target or whatever. So the act of taking

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a class at Sur La Table means that I can say, oh, I took one of the Sur La Table

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classes and, you know, that’s on the lower rung and stuff.

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So you are kind of selling this association where you’re like,

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all right, well, I did this thing and I’m kind of a part of something.

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Even if it’s just their email list. But the other element of it is,

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and this is applicable to all marketing, what we’re doing in marketing is selling an after status.

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So whether or not you’re selling a large pizza,

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you’re saying, or you’re selling a bachelor’s degree, you’re saying that after you buy this,

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you are going to feel satiated, You’re going to feel excited because you can

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dig into a pizza versus if you’re selling a bachelor’s degree,

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you’re saying your after state for this is going to be that you are,

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have a certain levels of esteem or that you have the ability to do blank or something.

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So you’re, you’re correct is that it is different, but I don’t know.

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I, I see links across, you know, both.

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Yeah. Man, are you one of those guys who’s like, oh, I hang out with Sir Latab

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people and- Absolutely.

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Like, that’s not how you do it. Is- Yeah, because- Because you took that class.

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Because James and I have friends that like, if we even said Sir Latab,

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it’d probably end up with an ass whooping.

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You can’t even say the word. No, no. Just like real men can’t say- What’d you

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say? Wait, wait, wait. What’d you say?

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I guess what I’m talking about is the mindset as you’re looking for the solution

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to whatever the problem is. Yeah.

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And so here’s the I think if you think about that,

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I think the way we this the reason this all came up to begin with is we’re having

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kind of a pre podcast discussion about a business that we know that is that

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they do classes and they’re having trouble because they have competition now.

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And that’s kind of what got us off on all this. And I think what’s interesting

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is there’s good parallels between the things that that business should do to

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kind of right their ship, to get their competitive advantage,

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and any other local business.

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Because let’s face it, unless you’re doing online classes, if you’re doing local

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in-person classes, you are a very local business.

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Yep. You need people that are willing to travel.

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It may be a little bit wider radius than your normal, say, restaurant or something like that.

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Because if I go too far a radius on a restaurant, there’s another steakhouse

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I can go to or a bunch of different steakhouses.

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Whereas a class, if you’re learning painting, there may only be so many options in the whole city.

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So that, but a single competitor really cuts into you a lot harder than having

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yet another salt grass on the other side of town. Right. Doesn’t matter.

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I love marketing classes, like education.

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When I had the agency, we had a few customers and I like it because,

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I mean, it’s cut and dry as to what people are looking for. When they’re looking for you, like-

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it’s awesome, right? Because there’s a built-in demand for it.

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Obviously, if you’re a restaurant and you’re doing something like a little different,

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that’s a little bit of a different case.

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But if you’re teaching pottery, right?

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And usually there’ll be a few in town, but yeah. So I can see how,

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say there’s three pottery classes in town, schools, and then one more comes

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in, I mean, that really can stress people out, right?

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Because it takes up some of that market share just by default. So Roger, tee us up.

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This was your friend that’s doing the classes.

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They were doing fine, meeting their goals, their revenue goals,

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the right number of people were coming in.

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And what you told us before is that they’ve kind of seen a slip off.

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It’s a little slide going down and the number of people coming in and signing up.

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Okay. And, and every local business can relate to this.

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So whether you’re a restaurant or a nail salon, or you’re even a realtor or

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a, a, an emergency room, right?

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You’re just looking at it. You’re like, you know what, not quite as many people

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are coming in. So maybe tee us up on that scenario.

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And then let’s, let’s see what the guy over here to my right,

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who actually has class is going to talk. There you go.

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Well, so I’ll use the example of the yoga studio.

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So, you know, you’ve got a yoga studio and every month, you know that.

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All right. Well, usually blank many people will register for my class.

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And I use that knowledge to create my budget and to say, all right,

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well, I’m going to forecast that 16 people are going to take this class,

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which means that we’re going to make this much money, which means we can do this and this.

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And then, lo and behold, you discover that, oh, 16 people didn’t register.

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Only four people registered.

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So that means, all right, I have a couple of things I need to do.

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Number one, I need to change my forecast.

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You know, this money that I was going- No, no, no. Step one, panic. Panic.

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Just freak out. Step two. Set the alarm. Step two, establish blame.

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Yeah, exactly. Figure out who’s responsible it is.

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But when that class income, which, you know, class income is typically more

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steady than product income.

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Because if you say, all right, well, someone has paid $300 for a course that’s

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going to take, you know, three months, then you’re like, all right,

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I can reliably count on that income rather than let’s see how many shirts I sold this week.

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So now you’re at a point where if you didn’t get those people registered for

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that specific class or that specific thing, and maybe it’s even a subscription

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that you were counting on,

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you, as a local business owner, have to make some tough calls.

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Number one, figure out what I’m going to cut back on, how I need to change spending.

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And then two, how am I going to get out of the hole? How am I going to get those

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numbers back? And then try to figure out why.

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What’s going on? I actually love this scenario as a marketer because you have

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a history of transactions, right?

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And now we, you know, at a certain period of time, all of a sudden,

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consistently, it started to slide.

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So I like to look back and go, okay, what correlates with this timeframe?

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Because usually you can find something, you can figure out what the cause was, right?

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Oh, we changed up our website. We use the different, you know,

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appointment set in tool or, Hey, that’s the day that competitor.

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Came into the market you know so i think you got

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to really look at those clues because usually just don’t slide without

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a cost you know i mean like if you have pretty steady business well

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i also want to bring it up because you’re our resident

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expert on this which is the importance of

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google markup schema i’ve definitely

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been in situations where you know there’s a specific you

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know markup schema is what is google markups well

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so markup schema is the background computer

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language that google uses to figure out

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what exactly your page is about so if yours is if you have a product page it

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wants a certain layout on the back end that things need to be tagged a certain

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way versus if it’s a if it’s an event or if it’s a class or either there’s an

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assortment this is something that’s in the web code.

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Correct, yeah. And it’s not only search engines, AI uses it as well. Absolutely.

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That thing’s still around, AI? Yes, still there. And then, you know,

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that might, could be dipping into anyways. Go ahead. Don’t worry, 2026, no AI.

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But, you know, we, so one of the things we do here at Indoor Media is that we

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actually meet with every new customer and do a website audit.

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I mean, we look at their digital presence. And even today in 2025.

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Where you think, oh, well, a lot of this stuff is automatic.

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It really isn’t. If you’re just making your own website and you’re like,

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all right, well, I want to do this event.

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If you don’t have the right markup schema, Google might not even know it exists

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and it will not get ranked in the pages. Even if you.

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If you have no competition, if you are in a region of the country where you’re

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relatively remote, it’s entirely possible that if it’s not set up the right

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way, Google is not going to see it.

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I’m so glad you brought up the analysis that we do because that’s really, it’s a pyramid scheme.

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It’s a triangle. No, it’s got a foundation and then we build on it.

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That’s probably the best way to say it.

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When we sit down and we have that discussion with our customers,

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and we call it connection hub, it’s a way to get our customers kind of on board

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and on the same page. We do a foundation.

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The first part of the foundation, James, it’s interesting, you were talking

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about going to look for the things that have changed. And I think that’s exactly right.

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But the first place I would always look is, am I doing my fundamentals?

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And what are those? Well, one, do I have a website that’s in place and doing

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the right things? Am I doing local listings?

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Has anything changed there? Maybe I dropped off a local listing and so now I’m

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not being found the way I was, or somehow Google got the wrong phone number, whatever that might be.

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One of the big things is connecting with your customers. Do I have a way to

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reach out to my current customers?

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And you may find that one of those fundamental pieces is gone.

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Maybe it was previously you’d follow up every first class with an email that

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said, hey, hope you enjoyed the class.

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Give us any feedback. We really look forward to coming. And for some reason,

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that email is not going out anymore.

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So you really have to reflect yourself first on…

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Am I doing the basics for my business to remind my customers that they should come?

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Am I asking my customers for reviews? That’s one of the big things we tell all of our customers.

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You guys have spent, all local business owners spend tons and tons of time investing

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in their business, not to mention the money, not to mention the blood, sweat, and tears.

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At the end of the day, you got to take that last step.

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Ask your customers to review you. tell, Hey, go get, and, and maybe even bring

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a friend, come get, go get a friend.

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So if you’re not, if you drop off on some of that most basic stuff,

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I think that’s where really where a lot of businesses get in trouble because

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they didn’t remember, they didn’t know that’s what they were doing and they

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didn’t have attribution.

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It’s also real easy to, to get into business owner mode and you send out one

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email and you don’t get a response.

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And so you go, well, look, I got to make a call. I have to say,

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all right, let’s forget about email for now. I need to do this.

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And then lo and behold, when you get into the position that the thing that you

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were along on didn’t work, what do you do? You go, well, let’s look at email.

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And then, well, you haven’t been collecting. You haven’t been reaching out with them.

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If you had had just a basic loyalty email

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that went out to them you know once once a

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month then that would have been a viable channel and

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it’s difficult when you’re you know if you are a pizza expert yeah you’re not

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a email marketing expert but when you get to the moment that people aren’t buying

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as many pizzas that they were before you absolutely wish that you had kept up

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with it well and i mean the reality is too is there’s.

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It’s so easy to get distracted, right? And take your eye off the prize of the basic fundamentals.

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They’re fundamentals because they’re so important, right? But you’ve got all

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these things that you’re hearing

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about and you want to, they might be a little bit more exciting to do.

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And then, yeah, you realize you dropped the ball on a basic thing,

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which will have a really big impact.

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Really big. And these things seem small. It seems really small to keep asking,

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having team meetings and staff meetings with all employees and say,

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I want to remind all of you this week to talk to your customers.

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As the customers come in, ask them, have they reviewed us?

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Ask them, have they told a friend about them?

00:16:13.998 –> 00:16:18.798
Whatever it might be. A great example of that is what Chick-fil-A does, right?

00:16:18.878 –> 00:16:23.138
There’s even a TikTok where they show a girl, she comes up, she’s a Chick-fil-A

00:16:23.138 –> 00:16:27.018
order taker, and she’s talking to and she says, okay, will that complete your

00:16:27.018 –> 00:16:28.478
order? Oh, well, thank you.

00:16:28.678 –> 00:16:32.458
I meant my pleasure. And they rip her and take her off, right?

00:16:32.798 –> 00:16:36.918
Well, but it’s true. I did see that. They were told, they’re told to do that

00:16:36.918 –> 00:16:40.118
and there’s a reason for it because it works. It works.

00:16:41.784 –> 00:16:46.004
So I think the first step, make sure your fundamentals are in place.

00:16:46.224 –> 00:16:49.084
Any business that’s struggling, make sure that’s there.

00:16:49.224 –> 00:16:55.424
It is the lowest hanging fruit because I will tell you the main place that your

00:16:55.424 –> 00:17:01.124
future customers, your future people spending money come from are people that

00:17:01.124 –> 00:17:01.944
are already your customers.

00:17:02.164 –> 00:17:04.984
So you got to really take care of that customer base.

00:17:05.344 –> 00:17:14.344
Now, let’s suppose that’s going well. and what you realize is that a competitor has surfaced.

00:17:14.604 –> 00:17:16.284
What do you guys recommend then?

00:17:17.044 –> 00:17:22.344
Sabotage or arson? First art. Well, I mean, yeah, definitely.

00:17:23.064 –> 00:17:29.264
I think segmentation is a big thing because you can’t control how they do their branding.

00:17:29.364 –> 00:17:33.244
You can only control how you do your branding and you need to figure out who

00:17:33.244 –> 00:17:38.724
it is that is your customer and essentially do your own lookalike audience and

00:17:38.724 –> 00:17:42.744
say, all right, well, I know that the person, like if we’re,

00:17:42.744 –> 00:17:43.984
like, so say for instance,

00:17:44.544 –> 00:17:46.204
like the photography class that I took.

00:17:47.158 –> 00:17:51.678
The demographic of this was mostly Gen,

00:17:51.958 –> 00:18:00.298
it was Gen Z and millennial, and it was mostly people who were looking to make

00:18:00.298 –> 00:18:02.458
a supplementary income doing photography.

00:18:02.958 –> 00:18:06.978
And so if you can define that and say, all right,

00:18:07.158 –> 00:18:12.798
these are people who want to be semi pro at it and then message them with that

00:18:12.798 –> 00:18:19.958
message, it will hit them harder rather than And if you just say photography class, register here.

00:18:20.258 –> 00:18:27.618
So I think that that segmentation is pretty crucial to do before you even start writing an ad.

00:18:28.118 –> 00:18:31.938
No, I like that. I mean, understanding what your strengths are,

00:18:32.518 –> 00:18:34.458
understanding who your audience is.

00:18:34.598 –> 00:18:37.838
I think, again, that’s really valuable. You’re right.

00:18:38.018 –> 00:18:42.098
Because, you know, you’re right. The other people might just be more for hobbyists

00:18:42.098 –> 00:18:46.658
and you’re looking for that more serious person. And I think that message will resonate with them.

00:18:48.198 –> 00:18:53.278
And I don’t know, we want to go too much into it here, but that’s another thing

00:18:53.278 –> 00:18:54.298
I think that plays into…

00:18:55.684 –> 00:19:00.484
Indoor media’s processes where the there

00:19:00.484 –> 00:19:07.584
are a number of segments that have that perform exceptionally well with in grocery

00:19:07.584 –> 00:19:14.644
store advertising and if we if if someone comes to us and they say oh what i

00:19:14.644 –> 00:19:20.444
do is a you know a software plugin we have to figure out if we will say.

00:19:21.464 –> 00:19:24.584
Is a grocery store ad right for you?

00:19:24.704 –> 00:19:26.984
Does it fit our list?

00:19:27.124 –> 00:19:29.064
Our code. Our code, in fact. Yeah.

00:19:29.384 –> 00:19:34.564
So it’s something that every business has to figure out, which is like, who is this for?

00:19:35.004 –> 00:19:39.304
And how do we- Pile onto it, right?

00:19:39.604 –> 00:19:44.264
Don’t be- I think this is another challenge a lot of local business owners have

00:19:44.264 –> 00:19:47.904
is they try to be too much and they chase too many different things.

00:19:47.904 –> 00:19:51.964
I would say that’s the biggest mistake. Like I’ve seen that when I had the agency, that would happen.

00:19:52.104 –> 00:19:56.184
Nobody, everybody was scared to miss one person, right? Like so scared.

00:19:56.484 –> 00:20:00.004
I mean, it’s one thing if you sell pizza, right? Like everybody eats pizza, right?

00:20:00.684 –> 00:20:03.604
Potentially. I mean, you could have a segmentation depending on what you’re

00:20:03.604 –> 00:20:06.084
doing, but the more niche your

00:20:06.084 –> 00:20:09.604
product, you got to be more niche with your audience and your marketing.

00:20:09.684 –> 00:20:14.204
That’s the only way you can effectively market because you can’t market to everybody, right?

00:20:14.204 –> 00:20:20.844
So just to kind of clarify there, when you’re saying market to everybody and segmentation,

00:20:21.004 –> 00:20:28.084
I think we’re all talking about messaging because there’s different kinds of

00:20:28.084 –> 00:20:32.584
marketing channels that will blanket something. And I mean, our own products are that way.

00:20:32.924 –> 00:20:37.944
Receipt tape and card ads hit a very wide audience.

00:20:38.144 –> 00:20:41.624
Very wide and local audience. A wide and local, yeah. Which is great for pizza.

00:20:41.624 –> 00:20:43.284
For geographically, right?

00:20:43.464 –> 00:20:47.544
So for pizza, your target market is usually a geography.

00:20:48.424 –> 00:20:50.584
That kind of is a hole in one right there.

00:20:51.354 –> 00:20:57.054
Even though if I’m advertising at a grocery store and I know I want to make

00:20:57.054 –> 00:20:59.194
sure I hit these certain people,

00:20:59.474 –> 00:21:03.074
even for pizza, though, I want to make it very clear, and this is where I’m

00:21:03.074 –> 00:21:06.594
going to add dovetail into segmentation, is differentiation.

00:21:07.134 –> 00:21:12.354
Right. So if I’m gold-toothed Tony’s and I sell Detroit-style pizza,

00:21:12.354 –> 00:21:16.234
and it’s a different kind of pizza, it’s a small, square, deep dish,

00:21:16.614 –> 00:21:18.754
burnt sides, it’s really pretty awesome.

00:21:19.694 –> 00:21:22.074
Well, we’re going to go for pizza after this again.

00:21:23.234 –> 00:21:27.334
That’s really important to get out on my advertising, not just that there’s

00:21:27.334 –> 00:21:31.394
an offer and not just, hey, people that might be my audience, I’m here.

00:21:31.534 –> 00:21:33.854
It’s got to be, I’m here and this is why you want me.

00:21:34.880 –> 00:21:38.820
100%. And so that going back to our hypothetical or not hypothetical,

00:21:38.980 –> 00:21:42.340
our anonymous business that we’re talking about, that’s having the classes,

00:21:42.520 –> 00:21:46.640
when they see that competitor rise, I think what you guys said,

00:21:46.740 –> 00:21:48.120
I’m just going to reiterate what you just said,

00:21:48.560 –> 00:21:54.520
is segment by knowing who your market is and differentiate from that other business.

00:21:54.720 –> 00:21:59.900
Because if you have all your fundamentals in place and it just turns out for

00:21:59.900 –> 00:22:03.800
whatever reason, they’re siphoning off your customers, probably you’re not doing

00:22:03.800 –> 00:22:05.600
a good enough job of differentiating.

00:22:06.060 –> 00:22:11.720
We know the segmentation, segment, segmenting was working before because you

00:22:11.720 –> 00:22:14.000
had your pipeline full and you were filling up your classes.

00:22:14.000 –> 00:22:18.820
So you’re probably hitting the right people, but now they’re drawing off and

00:22:18.820 –> 00:22:21.360
siphoning off some of those people. And you’re like, well, wait a second.

00:22:21.760 –> 00:22:27.240
I just need to go harder on who we are and what we do might be a way to think about it.

00:22:27.700 –> 00:22:32.160
I like that. So just to kind of recap there. So the audience portion say,

00:22:32.160 –> 00:22:35.160
say it’s typically moms that take your class for whatever reason.

00:22:35.300 –> 00:22:37.500
So, you know, that’s typically your audience you’re speaking to.

00:22:38.080 –> 00:22:42.120
Now, what are you saying to the moms, right? Not just like, Hey,

00:22:42.240 –> 00:22:44.220
come take a photography class, right?

00:22:44.300 –> 00:22:47.760
That’s pretty generic, but Hey, you want to make some supplemental income?

00:22:47.960 –> 00:22:51.420
We can make that happen. Yeah. And go, go hard. If it’s moms,

00:22:51.620 –> 00:22:57.000
do you want to make supplement and, oh my gosh, supplemental income while your

00:22:57.000 –> 00:22:58.820
kids are at school. Yeah. Right. Right.

00:22:59.120 –> 00:23:02.000
Drive home to that. I mean, talk to that customer.

00:23:02.440 –> 00:23:05.240
And this kind of goes back to your fundamentals as well.

00:23:06.451 –> 00:23:10.191
Talk to your customer, your current customers. Why did you come to this class?

00:23:10.391 –> 00:23:11.891
Ask them every time they come.

00:23:12.131 –> 00:23:16.011
What did you enjoy today? What was a highlight? What makes this different from

00:23:16.011 –> 00:23:19.271
other experiences you had? If it’s a restaurant, sit down.

00:23:20.031 –> 00:23:27.831
You know, this is something that just occurred to me, and I’m surprised I have never once heard it.

00:23:28.311 –> 00:23:33.731
I have never heard the restaurant owner or manager come up to me and say,

00:23:33.891 –> 00:23:36.451
hi, Eric, where else do you eat steak?

00:23:37.131 –> 00:23:39.111
Yeah, that’s true. Where else do you go have pizza?

00:23:39.911 –> 00:23:45.771
I have never heard that. And I, and we have a fairly tight circle of restaurants that we go to.

00:23:45.931 –> 00:23:49.351
So I talk to the owner all the time. And because I’m a marketer,

00:23:49.371 –> 00:23:52.211
I always want to get in there and hear what they’re doing and so forth.

00:23:52.351 –> 00:23:55.351
I have pretty tight relationships. I mean, they know me by name and so forth.

00:23:55.691 –> 00:23:59.291
Never once have they said, where else do, who’s my competition?

00:23:59.571 –> 00:24:03.531
That’s interesting. And yeah, it’s true. We have some restaurants too that we’ve,

00:24:03.671 –> 00:24:07.071
we go to and yeah, the owner will come around and talk and stuff. But you’re right.

00:24:07.251 –> 00:24:11.131
Never once. I don’t know if you can tell, but it’s, it’s difficult because this

00:24:11.131 –> 00:24:13.411
mic is on a stand actually, but I just dropped it.

00:24:14.151 –> 00:24:21.791
You did. It was very quick. Yeah. You know, I think people just get so consumed

00:24:21.791 –> 00:24:26.151
with themselves and they think, all right, well, I’m.

00:24:26.976 –> 00:24:30.156
I can control what I’m doing, so I’m not even going to think about that stuff.

00:24:30.316 –> 00:24:35.456
So I think maybe there’s an element of that of, I don’t want to say vanity,

00:24:35.796 –> 00:24:40.356
but just an element of being a little bit self-centered rather than customer-centered.

00:24:40.596 –> 00:24:45.996
And it feels, I think, when you have your own business, you feel like an artist.

00:24:46.256 –> 00:24:50.536
You feel like I’m putting my artwork out there, right? And I even have a blog

00:24:50.536 –> 00:24:55.656
article on this about how local business owners are like the great masterpiece,

00:24:55.936 –> 00:24:57.276
master painters of the past.

00:24:58.376 –> 00:25:03.816
You put your work out there, right? Here’s my burger. Here’s my class. Here’s whatever.

00:25:04.056 –> 00:25:08.076
And you let the world judge. And you do that on a daily basis. It’s exhausting.

00:25:08.196 –> 00:25:10.056
It’s really because you’re constantly getting that judgment.

00:25:10.056 –> 00:25:12.536
And you’re like, I did this. I put my sweat and tears in there.

00:25:12.676 –> 00:25:17.896
By golly, you ought to like it. But you forget that even the best movies on

00:25:17.896 –> 00:25:21.376
the world rarely did it just by word of mouth.

00:25:22.358 –> 00:25:26.638
Think of the marketing budget for amazing movies and how much the marketing

00:25:26.638 –> 00:25:28.658
budget is twice what the film costs.

00:25:29.058 –> 00:25:32.378
Yeah. That’s because not only do you have to make a great film,

00:25:32.378 –> 00:25:35.998
you have to cut through all the noise and tell people about it.

00:25:36.118 –> 00:25:38.938
And that’s where I think a lot of people get really, it’s hard.

00:25:39.138 –> 00:25:42.858
And I think, Roger, you’re exactly right. You get caught up in just delivering

00:25:42.858 –> 00:25:45.318
the product and you’re like, well, it should stand on its own.

00:25:45.538 –> 00:25:49.678
But Field of Dreams is a lie. You can’t just build it and they will come.

00:25:49.878 –> 00:25:52.838
They don’t. Build it and market. it properly.

00:25:53.918 –> 00:25:58.218
I would love, all right, so one episode, what we need to do is come up with

00:25:58.218 –> 00:26:05.378
a spec marketing plan for the Field of Dreams to the segment of baseball ghosts. Write that down.

00:26:05.798 –> 00:26:08.678
I need to show my kids that movie. I love that movie when I first watched it.

00:26:08.778 –> 00:26:11.178
If you build it, they will not come. They will not come.

00:26:11.358 –> 00:26:15.598
They build it and they may come if you do X, Y, and Z.

00:26:16.578 –> 00:26:18.918
What does the Field of Dreams website look like?

00:26:20.218 –> 00:26:23.538
Okay, you know what? But we absolutely need to do this.

00:26:23.658 –> 00:26:27.598
I think we should do a little dog fooding. We’re going to create our own.

00:26:27.698 –> 00:26:31.038
We’re going to have Melissa create our own one-page website for the Field of

00:26:31.038 –> 00:26:34.958
Dreams and create a marking plan for it. I love it.

00:26:35.178 –> 00:26:38.518
I also, to end this, I have a terrible joke that you’re all going to get.

00:26:38.818 –> 00:26:41.498
What search engine do ghosts like to use?

00:26:43.682 –> 00:26:49.462
Spugle there you go apologies alright well let’s all say,

00:26:50.322 –> 00:26:53.922
I would take an archery class what about you James what kind of class do you

00:26:53.922 –> 00:26:57.042
think you would take I think I’ve been hearing about improv I think I’d take

00:26:57.042 –> 00:27:01.002
an improv class I think you’d enjoy that yeah I think I would too yeah well

00:27:01.002 –> 00:27:04.642
Eric you already know how to fly a plane you know how to do improv what don’t

00:27:04.642 –> 00:27:08.022
you know I was a professional ballroom dancer too by the way one movie,

00:27:08.482 –> 00:27:11.982
one movie one movie more to come on that what would I do on that Uh,

00:27:12.362 –> 00:27:16.262
you know, I’ve been trying to, I, I, if I had enough time and I thought it could

00:27:16.262 –> 00:27:20.682
work, I would, I still, it’s, I actually have a list of things I want to do before I’m 60.

00:27:20.862 –> 00:27:24.202
So in time’s ticking, I want to be fluent in French.

00:27:25.362 –> 00:27:30.322
You’re so close with Sir Latab. Sir Latab. Au revoir.