The Bounce Rate Podcast

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Music.

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Anything you can do, I can do better. We’re saying these are all Nike things, right?

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That’s right. They did have that. Talking about brand today,

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right? I thought we did that. Biggest brand of all. I thought we were who?

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Nike. Nike did anything you can do, I can do better? Wasn’t that when the girls

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were, they had a campaign a while back where it was the girls saying that to

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the guys in a way? No, I did not see that. Do you know what that’s from?

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I do. I know you do. It’s from a musical. I knew that because I could just tell. You guys lit up.

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It’s for me. Annie, get your gun. Annie, get your gun. Okay.

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One of my favorites. I am an unapologetic lover of cowboy musicals.

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They’re not cool, certainly, and they’re pretty corny and rootin’ tootin’, but I love them.

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Cowboy musicals. Okay, I’ve got a cowboy story, sort of. I’m going to make a

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leap. I’m going to make two leaps to get to our topic today. Are you ready?

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So I saw a news article. Have you guys ever seen the sci-fi series called Firefly? Oh, yeah.

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It’s an awesome, it’s Wheaton with Josh Wheaton. Josh. Right, Josh Wheaton.

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He did Buffy. Correct. Didn’t he do Buffy the Vampire Slayer?

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So it’s an awesome series. It’s really, really good. And they’re talking about

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it because it’s like 20 years old now.

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And they’re talking about it and saying, does it stand the test of time?

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Because there’s, and the article that I was reading was talking about,

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you know, it’s kind of problematic now.

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Now, because it’s got kind of a Southern,

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because everybody kind of has Southern draws and it’s a Confederacy of space,

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you know, and so they’re like, oh, I’m like, look, it’s not a Southern, it’s a Western, right?

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The whole, it’s a Western in space, just like Star Wars was a Western in space. Yeah.

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So it really bothered me that they were trying to draw it to,

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oh, this is some Confederacy thing and blah, blah, blah.

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And as though the show, the actors, Nathan Fillion, you know who that is? He was in The Rookie.

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He’s in The Rookie as the main character. I probably recognize him myself.

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Have you seen Superman yet?

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No. Okay. Sorry, go on. Nor have I.

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Anyway, so they’re trying to like, oh, you can’t be old timey because that’s

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problematic somehow and so forth.

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Which leads me to the Cracker Barrel, which Roger just brought up.

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That’s true. Well, I was, my transition was going to be that I love cowboy musicals.

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I was going to name some and say that I was in the mood for some Southern vittles. Vittles. Yeah.

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But today we want to talk about the concept of being cool or modern in your, in your marketing.

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And what we saw this, like this week coming from Cracker Barrel.

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So for those of you that are not aware, Cracker Barrel is a…

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Southern chain restaurant that I have seen. The logo is iconic.

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I’ve seen it my entire life.

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Although you had never been to a Cracker Barrel until like three weeks ago. What?

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I had never been to Cracker Barrel. Yeah. When was the last time you went to a Cracker Barrel?

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I’ve been going my whole life. You know what? The one thing that comes to mind

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when I think of Cracker Barrel?

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Road trips. You know what I mean? Like you’re driving in the country.

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You know you come in to sit you stop at cracker barrel and

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you eat it’s not a place you eat near your house no that’s why

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i don’t go unless i’m on a road trip man chicken and dumplings and to play the

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little golf tea game on the triangle yes they got oh man i love those yeah and

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so they are they’re kind of going through a transition phase where like like

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we just said they had some very specific,

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brand or let’s let’s name all of the brand things that are associated with them

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number one the guy I lean on the barrel. Yeah.

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To the peg game.

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The store, the general merchandise store in front of the restaurant.

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That’s like, you know, you’re on a long road trip. You want to stretch your

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legs out. You walk around the store. Then you sit down and eat, right?

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And it’s that southern comfort food, right? Yeah.

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And all the store stuff, like it’s some old-timey, Burt’s old timey taffy.

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And you’re like, I would never buy this candy if I hadn’t just been driving

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for three and a half hours. And I loved it as a kid.

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And then when you do, you’re like, oh my God, this is so good.

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It sits in my car. I love it.

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Another big one is what do you always see outside the front door?

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The rocking chairs. Rocking chairs. Yeah. And they’ve got like agricultural

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implements all over tools. Yeah.

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Stuff like that. Now here’s the deal. I have lived in.

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Texas my whole life, pretty much. For a brief period of time,

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I lived in Los Angeles and it was very different.

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But in Texas, you know, I’ve lived in the suburbs. I’ve lived in the city.

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I’ve lived in kind of the rural areas.

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And I had never actually been.

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Because when you’re a kid, I guess you would go if your parents took you along

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or something, you don’t get to choose.

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Then when you become, you know, in your 20s, you’re making your own choices

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about where to go to eat. But rarely are me and my hoodlum friends in our 20s

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going to say, oh, let’s go to the – is that a PC term?

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Hoodlum friends? Hoodlum friends. Sure. Hey, man. Yeah. You’re more in tune

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to that than I am probably. Hoodlum is totally fine. Is that fine? Yeah.

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We were never picking the Cracker Barrel. Then, you know, as you get older –

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You still never picked it. In your 30s. Yeah. And that’s the thing.

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There was a surge of other restaurants. I was living downtown.

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There wasn’t a location so it

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kind of missed it it missed me their

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mark when you’re too you’re too young you don’t do your age

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and young they don’t do road trips we it’s not not as yeah but like that was

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that was our entire summer was road trips but you bucky’s happened the the bucky’s

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probably heard so i’m gonna do i’m gonna do i’m gonna do a throwback do you

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remember stuckies I remember the name.

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They were everywhere, man. It was a big 70s and 80s chain.

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They were at every highway exit all over America. I don’t know how many locations

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they had, but it was a lot.

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And they are gone. And sort of for the same reason, because they were kind of dated.

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Their big thing was saltwater taffy, which I was like, I would never eat saltwater.

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But boy, after driving for three out of half hours, you’re ready for saltwater

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taffy for some reason. Yeah.

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But I guess the thing that I’m getting at is there may have been a time in my

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life that I would have organically started going to Cracker Barrel,

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but I had not hit that point.

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So a lot of people are saying, well, why would you try to rebrand? Why would you…

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Move away from the things that are so ubiquitous for your brand.

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And the answer might be, you’re not getting enough people coming in.

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Yeah. Well, are they actually trying to move away and change your brand?

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Or did they just eliminate portions of the brand?

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Because it sounds like they still have the Southern, I mean,

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their brand is still intact, right? Yeah, I don’t think they’re renovating all their stores.

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Right. They’re probably just kind of, so Fuddruckers did this too. They decluttered.

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And I think that’s a big move for a lot of fast casual is to get all the junk out.

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And Cracker Barrel is pretty full of that. They got, like I said,

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all those farm implements and stuff and just random things.

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I would go as far to say, as far as clutter, nobody beat them for decades.

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The closest was like Chili’s.

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Chili’s used to have like newspaper and stuff and things hanging.

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Cracker Barrel had had things hanging from the ceiling with wire.

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But not like in a cluttered way. I felt like it was. I think it was cluttered.

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My thought every time I went into any restaurant that had that Fuddruckers or

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even Chili’s, you know, with the pictures and all that stuff or Cracker Barrel,

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I thought, hmm, I wonder who’s dusting this.

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Like, is somebody dusting this? If they’re dusting this, is that dust just all

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in the air? How does that dust not get into the kitchen? Those are my thoughts. You’re eating the dust.

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You’re eating dust. But I mean, so, okay, Cracker Barrel isn’t the coolest brand, right?

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Like, obviously, if sales are down, they’re trying to make a change.

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They’re down. Yeah, down and it’s down.

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Right? But if you’re not down, I mean, I think it’s okay to have a brand that’s not cool.

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But can you… So the question becomes, can you swing to nondescript to make money…

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Does that work versus embracing who you are? You can update who you are.

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Sure. But if you leave, take away without adding, it’s a real problem.

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So their new logo, basically, it used to have this old timey guy on a barrel

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and then the word cracker barrel.

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Now they got rid of the old timey guy, got rid of the barrel,

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and it just says crackle barrel in a pretty hideous font with pretty bad spacing

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because there’s a lot of white space around it.

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It’s like they took away. I mean, it looks like something’s missing.

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Yeah, and maybe because we are so familiar with the brand.

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And I have a good eye for graphics, but yeah, keep going. It still looks Southern

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to me, right? Like it still has, but you’re right.

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Yeah, but it’s not an updated Southern. It’s a half-attempted Southern. Right.

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It’s like you could have thought this through and probably done a better job. I don’t know.

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Honestly, y’all, I think time will tell. You know, one thing I always think

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about are local commercials where,

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you know, here we’ve got Mattress Mac and then we’ve got the,

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there’s another one where low prices live.

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I can’t remember the name, but basically, you know, when I was a little kid

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and you’d see these people on TV at three o’clock in the morning and they’d

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be like, come on down to house, house, furniture, we got this furniture,

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we got that furniture, we got this furniture.

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And you’re like, well, this isn’t cool, but you know what is cool is sales coming in.

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So the question is, did that work?

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Did it bring sales coming in? But I think your definition of cool is kind of,

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I don’t know, I’ll challenge your definition of cool.

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The thing that makes somebody cool that, oh God, what was the,

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if you want to be like that person, is that what cool is?

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Like, I want to be, uh, no, I want to be part of that because I can’t,

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I really wish I could remember this quote exactly and where it came from,

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but basically somebody was saying, oh, it was Dr. Who. I know it was Dr. Who.

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Cause he wore a bow tie and well, the Matt Smith, Dr. who wore a bow tie.

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And he was talking to somebody else that he met who also wore a bow tie.

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And he was like, oh, cool bow tie.

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And everybody’s like, your bow tie is not cool. And he’s like, you know what?

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It defined who this person was. It gave them a character, a personality.

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They wore it despite everybody. And that’s what made it cool.

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So having Mattress Mac go out there because he He says, saves,

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you might have had the wad of cash in his hand.

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Oh, my gosh. Have you guys seen the Jeep dealership, the River Oaks Jeep dealership?

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No. The super old guy, he has all these super young, very attractive models,

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and they box with him. You haven’t seen that commercial? Oh,

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my God. I’ve seen that. No.

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It’s so bad. It is so, so bad. But you know what? He’s just doing it.

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No, it’s not cool in the sense of it’s not viral.

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It’s not going to be an influencer thing or so forth. But he’s charting his

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own way and he’s saying something.

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It’s not if you took that guy and said, hey, well, you can’t have these young,

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pretty women here because that’s kind of misogynistic. We’ll take that away.

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Hey, you’re an old guy. You can’t. We’re going to take that.

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You’re left. You’re left with nothing.

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Yeah. Well, I’ll also say this. I’ve been a part of companies or organizations

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where for, let’s say for five years, we have a signature thing.

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After a certain amount of time, we saw the signature thing wasn’t drawing people in anymore.

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So then we go, all right, we got to refresh it. We would see other people take

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market share because they were doing new stuff.

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So we’d go in and we say, all right, so let’s change it. And then we’d get pushback

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from people who say, well, that’s, you know, it’s a tradition.

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Why would you change that? Well, you’re not coming anymore.

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You don’t get a say in this because we have to continue to grow.

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No, we have to pay our rent and our employees.

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Well, you know, all this goes into brand.

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And I think having a brand is so important.

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It’s an identity, right? Because if you’re nondescript, you’re not thought of, right?

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And I’m just thinking about, you know, I’m on the digital team in the digital

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division. And there was one ad that really sticks out to me. It’s a realtor ad.

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And realtors, unfortunately, I look at a lot of realtor ads and they’re all

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very similar, right? They use the same…

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Picture of them, you know, logo,

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you know, some basic stuff and a bunch of contact information. Right.

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And this one guy had one where he he labeled himself as the mustache one and

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he created a cool like mustache icon and he’s got a really cool mustache.

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Man, he wrote a testimony for us of like people see his ad everywhere.

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I think other people see the other people’s ads, but it’s just doesn’t mean this one resonates.

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It stands out. Right. So it’s just latching on to something that- Yeah,

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and it doesn’t have to be your physical appearance. It can really be anything.

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You just have to make- So we talk about code at Indoor Media a lot,

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which is category, offer or obvious message, distance and execution.

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So that obvious message is your brand.

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What is the obvious message? A lot of realtors, I agree with you,

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the layout of their ads look very similar because they’re trying to become a

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local celebrity. They want that recognition for where they are.

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That’s okay to be, hey, I’m just a clean cut person or I’m kind of a hip person

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or whatever my personality is.

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I’m just this person. You can trust me. You’re going to see me a lot.

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But if I just add one thing to it, I’m your realtor in Bel Air.

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Are you a new home buyer?

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Whatever that angle is, that’s the message that starts bringing mustache. Great.

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It’s a mnemonic and a memory hook.

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And that works as well. But your message can be not only who you are, but what you do.

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A hundred percent. I didn’t, I wasn’t. Yeah. Yeah. No, I was just clarifying.

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No, I was just expanding on it.

00:15:19.767 –> 00:15:22.727
Just the physical parents, but you’re right. It was just something that this

00:15:22.727 –> 00:15:26.307
guy leaned into and it was just something that was different that,

00:15:26.847 –> 00:15:29.327
you know, anyways, a lot of small businesses.

00:15:29.987 –> 00:15:33.007
They don’t create a brand i think that they there’s

00:15:33.007 –> 00:15:38.307
two thoughts here that one they they’re not big enough to do it or something

00:15:38.307 –> 00:15:44.127
like or or two they just don’t know what to do right but but and it they their

00:15:44.127 –> 00:15:48.447
perception is maybe it’s oh a big corporation can create a brand but i can’t

00:15:48.447 –> 00:15:52.747
but i think that’s the farthest from the truth i think you know a single location or a.

00:15:57.415 –> 00:16:02.375
Solopreneur can create an amazing brand.

00:16:02.635 –> 00:16:05.495
And it doesn’t take a lot, right? So what does it take?

00:16:06.515 –> 00:16:11.075
So how do you know if you have a brand? And if you feel like you don’t,

00:16:11.135 –> 00:16:12.235
what do you do about it? Great question.

00:16:12.755 –> 00:16:16.395
Well, I think people can start with their own buying activity.

00:16:16.935 –> 00:16:23.115
Like if you are a local business owner, think about the local businesses that you go to.

00:16:23.595 –> 00:16:31.415
Are they hard to find? Do you understand what they do on the first page of their website?

00:16:31.775 –> 00:16:37.675
The tools that you use, you know, look at the tools that others are using to do that.

00:16:38.215 –> 00:16:44.575
What kind of font are they using? When you read their copy, when you read their

00:16:44.575 –> 00:16:49.535
descriptions, what emotional vibe does it have?

00:16:49.535 –> 00:16:55.575
I’m going to try to give a homework assignment to every owner that’s listening.

00:16:56.335 –> 00:17:00.955
Write down what you think your business is. Okay, one sentence,

00:17:01.395 –> 00:17:02.935
right? Just write it down.

00:17:03.275 –> 00:17:08.255
My business is, and write it down, the statement you think your business is.

00:17:08.395 –> 00:17:16.915
Now, go find the next 25 customers that come to your business and ask them, what is my business?

00:17:17.435 –> 00:17:23.015
See what they say. If you’ve written down pizza parlor and they say,

00:17:23.175 –> 00:17:26.615
you know, it’s an awesome New York style pizza,

00:17:26.855 –> 00:17:32.795
you’re not promoting your brand because you are, to them, a New York style pizza.

00:17:32.995 –> 00:17:37.335
If they just come back with something generic that just says what you do,

00:17:37.475 –> 00:17:40.575
but with no personality to it, you don’t have a brand.

00:17:41.035 –> 00:17:45.135
Yeah. If all they come back with is you’re a pizza restaurant,

00:17:45.175 –> 00:17:50.035
that’s not what you are. I mean, it is, but it’s not, right?

00:17:50.235 –> 00:17:53.095
I mean, what do you guys think of something like that? I think that’s a great-

00:17:53.095 –> 00:17:56.575
It’s an easy test. I don’t have to know anything. I think it’s a great.

00:17:57.502 –> 00:18:04.162
Exercise. And also it, it gets to the point of there are, there are some brands

00:18:04.162 –> 00:18:08.102
that like McDonald’s that you’re just going to see that,

00:18:08.362 –> 00:18:11.582
that arch and you’re going to go, all right, I get it there.

00:18:11.582 –> 00:18:13.062
I mean, they’re, they’re global.

00:18:13.582 –> 00:18:20.142
And then there’s the meaty part in the middle where we must get across what our personality is.

00:18:20.262 –> 00:18:24.702
And I think it can be intimidating to be like, well, I don’t want it to look

00:18:24.702 –> 00:18:28.522
amateur, but I want it to look descriptive.

00:18:28.622 –> 00:18:33.002
And so I think there’s probably a sense of hesitation to even get started.

00:18:33.082 –> 00:18:35.962
And I think that exercise is actually a good way to be like,

00:18:36.122 –> 00:18:38.302
well, who does it matter to the most?

00:18:38.742 –> 00:18:40.502
Okay. Now I’m going to completely flip-flop.

00:18:41.262 –> 00:18:46.842
What is Potbelly’s brand? Oh, I know, but y’all go first.

00:18:47.882 –> 00:18:53.482
Potbelly. I asked the question. Yeah, I’m thinking. I mean, I know Potbelly’s really well, right?

00:18:53.862 –> 00:18:56.642
One of the things they used to do, did they used to have someone that would

00:18:56.642 –> 00:18:58.262
perform in their stores?

00:18:58.582 –> 00:19:00.802
Oh, yeah. Well, they used to have, yeah. They used to do that,

00:19:00.862 –> 00:19:04.422
but I don’t think they do it anymore. But I don’t know. What is their brand?

00:19:06.082 –> 00:19:10.822
Potbelly’s brand is they want to look like a vintage.

00:19:12.562 –> 00:19:16.342
Old-fashioned sandwich place, but

00:19:16.342 –> 00:19:19.142
their text like their their

00:19:19.142 –> 00:19:22.422
personality is youthful they are

00:19:22.422 –> 00:19:25.482
essentially i feel like i am their primary

00:19:25.482 –> 00:19:29.122
person because their logo

00:19:29.122 –> 00:19:39.622
looks vintage their layout has a job has a a big old metal oven potbelly stove

00:19:39.622 –> 00:19:45.042
is that that’s what they’re for yeah okay but they’ve they all have bulletin

00:19:45.042 –> 00:19:48.162
boards inside of community happenings.

00:19:48.762 –> 00:19:58.142
And they always have new things on the menu and the tone of their emails is

00:19:58.142 –> 00:19:59.142
a little bit irreverent.

00:19:59.282 –> 00:20:02.262
So I feel like they’re trying to mix those two. That’s my take on it.

00:20:03.022 –> 00:20:07.102
What’s funny is like, I know Potbell is really well, and I can’t put my finger

00:20:07.102 –> 00:20:11.682
on it and tell you exactly what their brand is, but I know they have a brand. Is that a weird?

00:20:11.982 –> 00:20:14.482
Yeah, no, that’s what I’m getting at. What do you think? It’s challenging.

00:20:14.762 –> 00:20:18.282
You know, I think of them as the toasted sandwich place.

00:20:19.042 –> 00:20:25.602
Whoa. Now, this sounds like a whole other episode because the toast pioneers- Quiznos.

00:20:25.842 –> 00:20:29.662
Were Quiznos. Yeah, but they’re hardly around anymore, so I can’t really think

00:20:29.662 –> 00:20:31.662
of them. I used to love Quiznos. I mean, I agree with you there. We’re good.

00:20:32.262 –> 00:20:36.142
But you can have more than one toasted sandwich place. But we digress.

00:20:36.622 –> 00:20:39.502
Hold on. I got one last thing on this because the world we live in,

00:20:39.622 –> 00:20:41.842
like, doing things is easier than ever now.

00:20:42.642 –> 00:20:46.362
Literally if you’re confused or not sure and you need someone to brainstorm with,

00:20:46.961 –> 00:20:51.441
Download ChadGPT or Grok free on your phone and start having a conversation.

00:20:51.921 –> 00:20:54.861
Tell them, hey, I need to create a brand for my business.

00:20:55.221 –> 00:20:59.761
Ask me questions so that you can understand my business and help me come up with a brand.

00:20:59.901 –> 00:21:03.741
It doesn’t mean you have to do it, but it’s going to ask you some good questions and make you think.

00:21:03.901 –> 00:21:08.321
So I think there’s characteristics about, I mean, one thing that a brand has

00:21:08.321 –> 00:21:10.461
is it always has consistency.

00:21:10.861 –> 00:21:17.641
True. So if you had some electric neon font for Potbelly, and then you walk

00:21:17.641 –> 00:21:23.581
in and they have the Potbelly stove there, there’s this disconnect, right?

00:21:23.681 –> 00:21:30.121
You can’t have Futura modern font telling you to go to this kind of old-timey

00:21:30.121 –> 00:21:32.021
sandwich shop. So you got to have consistency.

00:21:32.661 –> 00:21:37.461
It’s got to all relate around a couple characteristics, and there’s got to be

00:21:37.461 –> 00:21:42.281
a differentiator. That’s why when you asked me, like, what is Potbelly’s brand?

00:21:42.321 –> 00:21:44.961
That’s why I said toasted sandwich because it is Subway.

00:21:45.321 –> 00:21:50.401
Yes, they can toast. I know. Yeah. But that’s my difference between Subway and

00:21:50.401 –> 00:21:55.841
Potbelly is Subway’s a regular sandwich shop that just has sandwiches that you

00:21:55.841 –> 00:21:59.881
make and, you know, and so forth. And then Potbelly is the one that toasts them.

00:22:00.201 –> 00:22:02.601
And that’s big for me because I like toasted.

00:22:03.041 –> 00:22:06.141
Completely in their, the way they package it up. And you’re right.

00:22:06.221 –> 00:22:08.981
I remember it’s always hot and they wrap it in that. deal like

00:22:08.981 –> 00:22:12.381
they’re Subway and Potbelly they

00:22:12.381 –> 00:22:16.741
serve sandwiches but they’re so different I’ll say one other thing about Potbelly

00:22:16.741 –> 00:22:21.441
that that I saw in their marketing that I really that stuck with me they did

00:22:21.441 –> 00:22:29.381
these video ads or it was an animated ad where a guy actually took a Potbelly sub.

00:22:30.379 –> 00:22:33.739
Dipped it in a cup of pot belly soup and ate

00:22:33.739 –> 00:22:36.699
it like a sub dipped in soup okay if

00:22:36.699 –> 00:22:39.479
you’re going to be going off about quizness i’m going to go off on pot

00:22:39.479 –> 00:22:42.359
belly no no no i’m going to go off about pot belly because they

00:22:42.359 –> 00:22:45.639
took tomato soup off the freaking menu and i

00:22:45.639 –> 00:22:48.599
would always get a ham and cheese and dip it in the tomato soup and

00:22:48.599 –> 00:22:51.399
i am e-o’d about it eric as

00:22:51.399 –> 00:22:54.219
you should be i i am talking about i know i know you are but

00:22:54.219 –> 00:22:57.079
i was just saying that if you’re going to do your digress i’m going to digress it

00:22:57.079 –> 00:22:59.939
as well and it’s just so makes me mad we’re gonna

00:22:59.939 –> 00:23:03.399
do we’re gonna we’re gonna pull hard to get this change

00:23:03.399 –> 00:23:07.939
pot belly if you’re listening we will do this podcast only if you bring back

00:23:07.939 –> 00:23:12.559
tomato soup i mean they might hey i got what okay what i was gonna say was when

00:23:12.559 –> 00:23:18.379
when i saw that when i saw an ad where someone literally dips a crumbly sandwich

00:23:18.379 –> 00:23:21.379
into some soup and eats it I was like,

00:23:21.619 –> 00:23:27.199
you would never see that in a Subway or a Panera ad.

00:23:27.559 –> 00:23:31.459
And Panera’s whole thing is like soup and bread. I mean, I say that.

00:23:31.579 –> 00:23:36.099
I could be proven wrong. There might be a video somewhere. But whenever I think

00:23:36.099 –> 00:23:40.059
of Panera bread, I think of a perfectly clean plate.

00:23:40.299 –> 00:23:45.319
You know, everything looks neat and portioned. And it looks like Potbelly’s not trying to look neat.

00:23:45.579 –> 00:23:48.659
They’re just saying, do you like, are you a sandwich fan? No.

00:23:50.319 –> 00:23:54.679
Now I’m thinking about the bread bowls at Panera. I’m thinking about Potbelly

00:23:54.679 –> 00:23:55.739
because we’ve got one close by.

00:23:55.899 –> 00:23:59.739
We’ve got a Panera nearby too. Oh, that’s right. We’ve got a Cracker Barrel close by.

00:23:59.919 –> 00:24:03.479
Now, the time that we went for lunch, I don’t know.

00:24:05.279 –> 00:24:11.499
It’s tired. That’s the problem is right now the restaurant itself is tired. It’s not their attire.

00:24:11.899 –> 00:24:13.479
It’s that they are tired, right?

00:24:13.979 –> 00:24:18.319
All the surfaces are scratched just a little too much.

00:24:18.439 –> 00:24:22.859
Yeah. All the, you know, the, everything’s have been used just a little too

00:24:22.859 –> 00:24:28.839
much and it doesn’t have any, you can be old timey, but feel crisp and it doesn’t. There we go.

00:24:28.979 –> 00:24:31.599
So who knows, maybe this is going to work.

00:24:32.099 –> 00:24:35.819
What time will tell. I’m always, I mean, you know, y’all know me.

00:24:35.979 –> 00:24:40.719
I’m always down for trying out menu changes before I. We’re having a hard time

00:24:40.719 –> 00:24:41.819
getting the draft together.

00:24:42.179 –> 00:24:46.519
The sale, our sales team draft, but I, I will lay money on this.

00:24:46.679 –> 00:24:49.999
Isn’t going to save Cracker Barrel. yeah we’ll see yeah

00:24:49.999 –> 00:24:52.999
i i would agree with you on that it’s too little

00:24:52.999 –> 00:24:56.779
and all they’re doing is taking away yeah well

00:24:56.779 –> 00:25:01.879
we’ll we’ll find out and and i should also i’m also gonna take this time to

00:25:01.879 –> 00:25:06.959
plug my upcoming podcast called the never-ending podcast bowl where me and a

00:25:06.959 –> 00:25:11.939
guest sit at the never-ending pasta bowl and see how long we can go who’s the

00:25:11.939 –> 00:25:14.679
guest you’ve never really you’ve Boy, we made that a little mystery.

00:25:15.179 –> 00:25:19.139
Oh, okay. It’s sort of like the hot sauce thing. Exactly.

00:25:19.279 –> 00:25:23.619
So I’m inviting y’all if y’all want to be individual guests with me.

00:25:23.939 –> 00:25:25.899
You’re going to ask about my movie career?

00:25:26.559 –> 00:25:29.599
That’s what they do in the hot sauce challenge. Oh.

00:25:31.519 –> 00:25:35.779
What’s that thing called? Hot Ones. Hot Ones. The best one was with that.

00:25:35.919 –> 00:25:40.539
I don’t watch a lot of them, but it was with, gosh, the Deadpool and Wolverine

00:25:40.539 –> 00:25:41.659
when he had those two on. Oh.

00:25:41.939 –> 00:25:44.639
That was so funny. Ryan Reynolds and Jackman.

00:25:44.939 –> 00:25:47.979
So funny. Jennifer Lawrence is pretty funny. She’s a great interviewer.

00:25:48.199 –> 00:25:52.279
Yeah. Interviewee, I guess. Yeah. Well, we’re going to end this with saying.

00:25:52.879 –> 00:25:57.979
Go try to find a brand. Go define a brand. And leave us your thoughts about

00:25:57.979 –> 00:26:01.959
what you think makes a brand a brand. Absolutely. All right. Have a good one.

00:26:01.840 –> 00:26:09.797
Music.