The Bounce Rate Podcast

Theme parks are built around deliberate experiences. The sights, sounds, pathways, employee interactions, smells, signage, and even the waiting areas are all part of a larger emotional journey. In this episode, we look at how that same thinking applies to local businesses.

From Disney and Six Flags to Casa Bonita, the Savannah Bananas, McDonald’s, neighborhood burger joints, and independent restaurants, we explore how businesses create expectations before a customer ever makes a purchase. The question is not whether your business has a “theme park-level” brand. The question is whether you are intentionally shaping the experience, or letting customers define it for you.