The Bounce Rate Podcast

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Welcome. This is The Bounce Rate. Fellas, have you bounced lately?

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Have you been feeling bouncy?

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Oh yeah. Every, you know, I think about people’s bounce rates on their websites.

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Just a reminder, the bounce rate is a technology term for advertising.

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So when you go to a website and you bounce off of it and you go back,

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hit the back button, like within a few seconds, Google considers that a bounce. Bounced away.

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It wasn’t what you were looking for. Yeah, and so- So you’ve been bouncing off websites?

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Yeah, I do it intentionally. I just go to all these websites,

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click on, click off, just to mess with the marketing people.

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Speaking of bouncing, my wife bought this little bitty, like,

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what did I think? Trampling. Trampling that’s in the corner of our room.

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And she read something. Apparently it’s good. Not to like, you don’t jump,

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but you just move and getting your body moving. So she’s been doing that. It’s interesting.

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I’ll let you know if I see any changes. Well, you really have to be careful

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with trampolines because I know that they, you know, if there’s an injury,

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there’s always some kind of lawsuit that happens. I’ve never heard that.

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Yeah, I’ve removed trampolines from my life. I got injured way too many times on them. Yeah.

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Just start, actually let me know, James, when it starts holding clothes.

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Well, so she has a no clothes policy on it right now. So we’ll see.

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Yeah, we’ll see. Yeah. It’s too bouncy.

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Well, I have one more question. Okay. All right. Go ahead. And that is,

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James, can you handle the truth? You know, I’m not sure I can.

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Eric, what about you? Can you handle the truth? I deserve the truth.

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Yeah. That’s what you wanted. That’s accurate. Yeah.

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That, of course, we were talking about this earlier. That, of course,

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is from a few good men. Yes.

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Which is what this podcast is. We are a few good…

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Sorry. People that listen. A few good listeners. We have a few good listeners.

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A couple good men. other.

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And then there’s Roger. But today we’re going to talk about attorneys, attorney marketing,

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what we’ve recognized in terms of what is effective attorney marketing,

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the channels they use, and other facets of that.

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So first off, do y’all have any introductory thoughts about the concept of marketing

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an attorney, like someone who is a lawyer, you know, and- Billboards. Radio ads.

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Yeah. Billboards. I know that’s what they do. So the big thing,

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I think the biggest thing, and all the lawyers know this, but other folks may not.

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Lawyers can’t just advertise like every other advert. All their advertising

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has to go through the bar. Yes.

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And it really, that’s why law firm advertising looks so similar all the time.

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Yeah, definitely a process around that.

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But it doesn’t always. So…

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You can go online and see clips of ads from different regions.

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Here, we have the Texas Hammer. He’s the tough, smart lawyer.

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He’s been on TV. We’ve got Steve Lee. He’s been on TV since I was a kid. We have Push and Win.

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Now, Push and Win, I don’t see them on TV, but they have purchased almost 80%

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of the billboards from Fullshire to… So here’s the thing about the billboards,

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though, and the radio ads.

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The majority of those are for personal injury lawyers. Yeah.

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Right? Because the thing about personal injury is there’s huge payoffs,

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right? If you win one case a year, a lot of times you could win millions of dollars, right? Yeah.

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So that’s the other thing to think about for a lot of legal advertising is it’s

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not for the lawyer who’s going to represent you. It’s for a referral.

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Yeah. So the Texas Hammer does a lot of that. Most of the people that he gets

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coming in from his advertising, his firm isn’t going to represent.

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He’s going to pass them on.

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Oh, another interesting fact is that, I don’t know if it’s true right now,

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but the highest keyword for pay-per-click on Google, this was in the teens,

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in the 20 teens, was mesothelioma lawyer.

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It was like $102 per click. Interesting. That’s crazy. Think about that.

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You type that phrase in, you see an ad, click, $102 goes to Google.

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I wonder how they make $50 billion a year. I just don’t see how they can do it with these margins.

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But like, okay, so we talked about personal injury, but there’s a lot of other

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lawyers out there. Immigration law, family law.

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You don’t see billboards and radio commercials for those too often.

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Maybe some divorce law I do here. Yeah.

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And estate planning, because I’ve been doing a lot of that. I actually met with

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one. So I met with an estate lawyer.

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Sorry, James. No, no. Yeah. Go on. I just met with an estate lawyer whose law

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firm is three blocks from where I live. I’ve walked by there for 20 years.

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And didn’t know they were there. And I didn’t know who that was. Yeah.

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I mean, were they in an office building or is it like commercial?

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No, it’s a home that has been converted into offices.

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And I mean, they have a sign out front, but I didn’t know until I had a referral from another lawyer.

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It’s interesting you say referral because I had experienced a couple of years

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ago where I was in a car accident and I had…

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I just had met someone recently who was an attorney and knew a bunch of attorneys.

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And I asked them like, hey, do you know anyone that does this kind of thing and personal injury?

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Because I had seen all the billboards and stuff. And I was like,

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I don’t know what this is.

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And they just referred me to a friend or something.

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And I reached out to them. And it was a really positive experience because it

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was, I had an injury after a car accident.

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And, you know, they they did almost no marketing marketing like their website.

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You know, I had to literally Google the name of the law firm and then,

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you know, there was no ads or anything, but they did such a good job that since

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then I’ve referred them to several different people.

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So it sounds like you’re saying before that they really depend on that referral

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and any advertising, I would think,

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is in that goal, is to either get the referral or have such a positive experience

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that that’s who you go to.

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Well, I do think for a lot of law firms and lawyers, the referral is going to

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be your number one source, right?

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When we’re talking about smaller companies, but I still think advertising plays

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an important role because-

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You’re going to get sometimes more than one referral, but if it’s reinforced

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with like, oh yeah, I know that name. I do feel like that builds a strong connection.

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Yeah, for sure. And for the common or the everyday person,

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there’s a lot of discussion that I’ve read about the challenges of lay people,

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people that don’t understand the complex environment.

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And I’m not saying any. But so for me to know about my plumbing,

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you know, I can know a little bit about my plumbing.

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I can know, you know, which way. I have a leak. Yeah. I know which way things flow.

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You know, I know don’t put your fingers in your mouth, stuff like that.

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But when it comes to law, I have no idea. I don’t know anything.

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And it’s hard for me to assess somebody. So I’m really taking it on somebody

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else’s word through a referral and or my familiarity with them.

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Because the more I see somebody, the more I’m going to have a feeling of,

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oh, this is what that person is and can I trust them or not? Yeah.

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Yeah. And I think that really, so, you know, indoor media has provided advertising

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services to attorneys through a very popular medium, which is shopping cart ads.

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And they hit on exactly what you’re talking about, which is that familiarity

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breeds trust and then trust leads to essentially a conversion.

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And that’s the thing about it, where if you have seen someone’s billboard every

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day for- 20 years. 20 years.

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And every commercial that you hear is like, oh, you got to call-

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Jacob jones or something well then that’s

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gonna that’s gonna stick in your head and you know we’ve we’ve

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seen that like we you know we see the numbers i mean personal experience i like

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literally i got the the elder estate lawyer that i got referred to that live

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that whose office is right around from my house i got referred to them by another

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law firm and i was like oh oh i know that oh i I totally know that place.

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Oh, yeah. It’s right around my corner. This will be great.

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That was my response, just because knowing they were there.

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Now, had they been advertising on shopping carts and I had even seen them,

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I might have skipped the referral.

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I might have just been like, you know, I need to call an elder care lawyer.

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Oh, they’re right here in Bel Air. I’m going to give them a call.

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Yeah. You said something interesting earlier, Roger.

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You had gotten a referral, and then you had to go to Google to find the attorney.

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And I do think, you know, having a presence online is so important because there are a lot of attorneys.

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Right. So and not only having a presence, making sure people can find you like.

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Right. Because it’s not like you have a business name you’re having.

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Usually it’s your name, which if you have a name like Roger or James, Eric.

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Right. There’s a lot of lawyers with those names. So, you know,

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taking the steps to make sure that, you know, like local listings and stuff like that. Yeah.

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Or if you’re the car talk lawyers, you guys remember car talk show on NPR from Boston?

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Anyway, their lawyers were Dewey, Cheatham, and Howe.

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But I, James, you’re just a good point where it can be really easy to revert

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back to this almost 1990s and 1980s mentality of, well,

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you know, I’m going to share my phone number and then, you know,

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someone who needs my services will see this ad and call my phone number.

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And the truth is everyone today is an internet sleuth and people.

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Very, like it’s a very small percentage of the population that will actually

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just look at a phone number, call the phone number, say, Hey,

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are you of this business?

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We all do investigations. And if that person that referred that law firm,

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if they had shared that with me and I look them up and their website looked

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bad, even though they’re attorneys, they’re not web design people.

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If their website looks bad i go hmm i

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don’t know let’s let’s ask who has some other options or

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i’m gonna call but i’m kind of you know i’ve already got one like

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red flag because their website was a mess why why you know they’re a professional

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why was why is their website a mess i already have one red flag so now i’m going

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into the call kind of like skeptical versus oh wow yeah this is great website

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now i’m going to the call i’m excited to talk to him i think that skepticism is a really good point.

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I think that skepticism can come not only from a bad website,

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which I don’t tend to see too many really bad websites, but I do see a lot of

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generic ones with no personality.

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And so I’m already, yeah, when I need a lawyer, there’s a problem.

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I’m not calling them for something good. So when I’m looking and then I see

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this very generic thing and I’m trying to feel good about this person.”.

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You may think, well, I don’t want to show too much personality because I don’t

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want to alienate some audience and so forth.

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But the reality is you really have to show your personality in all your marketing

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so that the people that are going to connect with you do actually connect.

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And that’s an excellent point that the mentality that you’re in when you’re

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trying to figure out where to order pizza from is a different mentality than

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you’re in when you’re like, I need to get an attorney.

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Like if you need to get an attorney, you either just got hit by a car,

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you just got delivered a subpoena or something.

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Like you have just gotten some traumatically bad news. So I think that’s why

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you see such a push of branding of, you know, you need to call the Texas Hammer.

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You need to call Steve Lee. Push and win, push and win, push and win.

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Because when someone is in that post-traumatic moment, that branding image,

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that might be the thing that cuts through the stress noise.

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So having personality with lawyers, you know, it’s pretty vanilla a lot, right?

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But we do have a lawyer here in Houston, Dick Law Firm.

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Have you heard that? I mean, it’s absurd. I’m not even going to go into the

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commercials because he really plays on his neck. I don’t know if he’s advertising.

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But something he does that I thought was pretty cool is, because I watched some

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of his videos, because I love advertising. I’m just curious.

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I watched a lot of his videos. I went to his website.

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He always wears, not always, but a lot of times he wears his Rice ball cap.

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Rice is a prestigious college here in Houston. It’s fine. Huh? It’s fine. Yeah.

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I mean, it’s a good college, right? Shout out to Rice. Shout out to Rice.

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And he’s really marketed to the greater Houston area. So if you went to Rice,

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you already have a connection with him.

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But even if you didn’t, you’re like, oh, he went to Rice.

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Like, yeah, he’s a smart dude, you know? So I thought.

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You know, he put, I mean, that’s a decision he made.

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Which is very much in opposition to the kind of guttural jokes that he tries on his billboards.

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Hi, I’m from Rice. I’m incredibly brilliant.

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And then I’m going to do, you know, my name jokes.

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Big jokes. And that’s something that can be really difficult where that spectrum of branding,

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marketing, and gimmicks where you could be an exceptionally great attorney,

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but how do you get people to remember you?

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You might need to be wearing a branded ball cap or you might need to be,

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you know, in goofy commercials.

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And it’s the same thing that we see a lot with professionals,

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you know, like insurance agents and people who do market on billboards or market in print.

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You have to set yourself apart in some way so that your ad does not look like a stock image of an ad.

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That doesn’t just look like something that would be on a billboard in a movie.

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So I’ve got a really short sales marketing joke.

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Can I? Please. I’ll try. Speaking of guttural humor.

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Yeah. So this guy’s sales rep,

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sells toothbrushes, having a terrible time at it. He goes to his boss.

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Boss is like, you got to have a gimmick. You got to have a gimmick.

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So over the next couple of quarters, becomes the number one toothbrush salesperson

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in the lower Southwest, whatever. area.

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And they call him up to the big meeting and they’re like, Sam.

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And he’s like, well, you told me to get a Ginnick, so this is what I do.

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I go down to the bus station. I set up a little stand and I give away free cookies.

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And when people come up, they say, oh, yeah, I’ll take one.

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And then they bite into it and they say, oh, my God, this tastes like total crap.

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And I say, you’re right. Do you want to buy a toothbrush?

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Yeah, I didn’t say it was a good joke. I said it was a guttural joke.

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No, that is pretty funny, though.

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No, no, you don’t have to be that kind. Yeah, yeah, yeah, yeah.

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I mean, try not to be that kind, right?

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No, you can be that guy. Just don’t be this kind to my joke.

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That was a terrible joke.

00:16:35.577 –> 00:16:39.297
Terrible joke. But it raises a good point, which is something that we talk about

00:16:39.297 –> 00:16:43.037
a lot, which is, you know, people say, oh, well, I’ll, you know,

00:16:43.277 –> 00:16:45.917
press is good press. It’s just, you know, get your name out there.

00:16:46.737 –> 00:16:50.557
Sometimes it can be so goofy that it will turn people off. For instance,

00:16:50.917 –> 00:16:57.357
you know, I, whenever I was in my car accident, I remembered all these names, but I was still wary.

00:16:57.537 –> 00:17:02.637
I was like, all right, let me do my, you know, let me talk to someone I know first.

00:17:03.057 –> 00:17:08.037
So, you know, it isn’t always, you know, being the biggest and the loudest isn’t always the answer.

00:17:08.177 –> 00:17:12.377
And, you know, especially in the early days of, well, early,

00:17:12.537 –> 00:17:16.357
I mean, my early days in the 90s of, you know.

00:17:17.001 –> 00:17:19.921
Watching tv commercials where they’re you know yelling

00:17:19.921 –> 00:17:22.821
at you and throwing cash and stuff and then someone

00:17:22.821 –> 00:17:25.961
says well it got your attention and i was like yeah but

00:17:25.961 –> 00:17:29.581
you know the their perception didn’t necessarily

00:17:29.581 –> 00:17:34.281
make me you know want to yeah but i think for like a lawyer versus you know

00:17:34.281 –> 00:17:40.121
a furniture sale store like a lawyer i think in most businesses i find that

00:17:40.121 –> 00:17:44.081
they’re too scared to take us to show personality right like yeah that’s it

00:17:44.081 –> 00:17:47.141
it’s not showing personality i I think that’ll kill you every time.

00:17:47.281 –> 00:17:50.001
Yeah. And I’m like, but you don’t, especially like a lawyer,

00:17:50.141 –> 00:17:53.461
it’s not like you need a ton of people knocking down your door because you only

00:17:53.461 –> 00:17:55.901
need, you can have capacity for only so many people.

00:17:56.041 –> 00:18:00.181
If you’re an individual lawyer, obviously when you grow your company, it becomes different.

00:18:00.181 –> 00:18:06.321
But I think that you will attract enough people, the right people by showing

00:18:06.321 –> 00:18:10.741
your personality versus worrying about casting this wide net and not missing

00:18:10.741 –> 00:18:12.201
a single person. You know what I mean? Yeah.

00:18:12.421 –> 00:18:15.741
Well, the problem with the wide net is you never catch everybody.

00:18:15.741 –> 00:18:23.141
So if you think about why, you know, we have, there’s Take 7,

00:18:23.381 –> 00:18:25.721
there’s Midas, all these oil change places.

00:18:26.761 –> 00:18:29.981
Any performance car can actually go get your oil change there.

00:18:30.141 –> 00:18:34.221
And how many people still take their cars back to the dealer?

00:18:34.581 –> 00:18:39.721
I mean, dealers, more money is made in dealerships on service than it is on the cars.

00:18:39.921 –> 00:18:45.541
And that tells you something because they’re selling you, I know all about you.

00:18:45.741 –> 00:18:49.641
I know all about your tastes. I know all about what you want here, everything.

00:18:49.921 –> 00:18:53.701
And I know something special about that. So if you’re generic,

00:18:54.301 –> 00:18:57.781
hey, I can do everything. I’m a general business general.

00:18:58.001 –> 00:19:03.261
And I have this professional clean cut, but no stance, no personality.

00:19:04.121 –> 00:19:05.321
It’s just not appealing.

00:19:06.201 –> 00:19:10.581
So Eric, you’ve never been, you never shied away from showing personality.

00:19:10.941 –> 00:19:15.321
And I’m thinking back to when we had the web development company,

00:19:15.321 –> 00:19:18.081
when I came on board, remember the voicemail you had?

00:19:19.021 –> 00:19:22.621
No. Bubble gum? Oh, yeah, yeah, yeah. But I’m just saying like- Hey,

00:19:22.641 –> 00:19:26.741
man, that was a slogan. Yeah, it was a slogan. Yeah, I had it for everything.

00:19:27.041 –> 00:19:31.221
I mean, but it was, you know, you were like, hey, it just said that we’re a

00:19:31.221 –> 00:19:32.421
fun place to work, right?

00:19:32.621 –> 00:19:36.101
Yeah. Or a fun group to work with. Do you want to say that? Do you remember?

00:19:36.921 –> 00:19:39.721
Roger actually knows it. He doesn’t know that he knows it.

00:19:40.650 –> 00:19:45.190
Bubble gum? It’s about bubble gum. It’s a movie quote. Oh, well,

00:19:45.410 –> 00:19:48.070
we’re here to- Build websites.

00:19:48.310 –> 00:19:51.910
Build websites and chew bubble gum, and we’re all out of bubble gum.

00:19:51.970 –> 00:19:53.890
Yes, yes, from the movie They Live.

00:19:54.250 –> 00:19:57.850
But how many professional businesses do you call and you get a voicemail like

00:19:57.850 –> 00:19:58.710
that if you get a voicemail?

00:19:58.810 –> 00:20:01.750
I mean, so it’s just an example, right? Which is one small thing,

00:20:01.790 –> 00:20:03.370
and it was a slogan that you used for a while.

00:20:03.470 –> 00:20:08.950
Yeah, speaking of that, what everybody needs to do is call indoor media and ask to be placed on hold.

00:20:09.690 –> 00:20:15.090
Uh-oh. I want to do it now. Why? We got a message. Is it bubble gum? No. No. Okay.

00:20:15.770 –> 00:20:21.490
But I think that’s a good point too, in terms of when you use humor effectively,

00:20:21.490 –> 00:20:23.650
and we recently had an episode about this,

00:20:23.750 –> 00:20:29.090
but when you use humor effectively, it does create a connection where in order

00:20:29.090 –> 00:20:32.730
to be humorous, you kind of have to be self-aware.

00:20:32.950 –> 00:20:37.750
In this situation, you were making a reference to the movie They Live,

00:20:37.870 –> 00:20:39.610
which I’m familiar with.

00:20:40.070 –> 00:20:43.950
Not everyone’s familiar with. When I hear someone reference They Live,

00:20:44.130 –> 00:20:46.250
it’s like we’re in on a secret joke.

00:20:46.350 –> 00:20:50.810
And that means that we are, you know, I feel a little bit more connected and

00:20:50.810 –> 00:20:53.270
I go, oh, yeah, that’s one of my favorite films.

00:20:53.570 –> 00:20:58.870
So there is an element of, you know, yeah, it can be scary to make references

00:20:58.870 –> 00:21:06.130
or do something, you know, that shows character or, you know, a certain facet.

00:21:06.610 –> 00:21:09.510
But that is the thing that will make that connection.

00:21:10.350 –> 00:21:15.210
Yeah, it doesn’t have to be humor. You can be the incredibly prepared person.

00:21:15.390 –> 00:21:21.890
You could be the walk softly but carry a big stick person. You can be who you are.

00:21:22.050 –> 00:21:23.970
You just need to show that. Yeah.

00:21:24.710 –> 00:21:29.590
Well, great. Do we have any other final thoughts when it comes to attorney marketing,

00:21:29.590 –> 00:21:34.950
anything that we’ve learned over 35 years of helping put –,

00:21:35.978 –> 00:21:40.718
local attorneys’ faces out into their communities. Would you say that we’ve

00:21:40.718 –> 00:21:43.918
made them local celebrities? I would say that. Yeah, I would say that too.

00:21:44.278 –> 00:21:50.238
In fact, I do. Yeah. I actually printed out two pages of notes- Incredible.

00:21:50.818 –> 00:21:57.258
Talking about how I was going to shoehorn this whole conversation into a parallel

00:21:57.258 –> 00:22:04.398
with the Nouvelle Vogue film producers and the French film industry from the 1950s.

00:22:04.518 –> 00:22:08.018
And I didn’t use this thing. Now what happened? I kept waiting. It just didn’t work.

00:22:08.418 –> 00:22:11.658
It didn’t work. I was unaware of this, and now I want to hear it so bad.

00:22:11.658 –> 00:22:14.818
Well, you know, there’s a new movie coming out called Nouvelle Vogue,

00:22:15.118 –> 00:22:20.338
which is an homage to Jean-Luc Godard, who was one of the most famous directors

00:22:20.338 –> 00:22:24.918
from France. And I studied French cinema. Well, I took one class.

00:22:25.558 –> 00:22:30.898
That’s studying. That’s studying. Studying in college. And so I kind of,

00:22:30.998 –> 00:22:35.958
I really dig them because they did it on a, it was after World War II, so there was no budgets.

00:22:36.078 –> 00:22:40.898
They were reacting to the golden age that Hollywood had produced and kind of

00:22:40.898 –> 00:22:47.038
bubblegum tripe. I mean, it was, you know, this was huge.

00:22:47.198 –> 00:22:50.698
They were doing Esther Willing, huge musical numbers and all this stuff.

00:22:50.778 –> 00:22:53.478
And there wasn’t a lot of meaning in the movies.

00:22:53.598 –> 00:22:56.958
They were entertaining, but it wasn’t, it didn’t have impact.

00:22:56.958 –> 00:23:01.638
And so they thought something very authentic, very cheap, something they could do.

00:23:01.758 –> 00:23:04.378
They would not get permits or rent locations.

00:23:04.558 –> 00:23:08.678
They would just run into a place, film a scene and run out. Oh, wow.

00:23:08.898 –> 00:23:11.798
Because they had no money and there were no resources and they didn’t have sets

00:23:11.798 –> 00:23:17.178
and they And props were whatever, and wardrobe was what your actors wore that day.

00:23:17.598 –> 00:23:22.598
So they’re very cool. And because this movie had come up, and I think there’s

00:23:22.598 –> 00:23:29.038
a lot to do, or a lot that they did that we can kind of relive with the way

00:23:29.038 –> 00:23:32.038
marketing works today. Having that authenticity.

00:23:32.478 –> 00:23:36.658
I mean, that’s what TikTok is, is authenticity. When you brand it too much,

00:23:36.798 –> 00:23:42.058
when it gets too polished, it often, not always, but often can be a deterrent.

00:23:42.946 –> 00:23:46.666
Yeah. Yeah. That’s an excellent point. I didn’t, and you know,

00:23:46.786 –> 00:23:52.686
we, we didn’t really talk about seeing attorneys on social media, which I forgot.

00:23:52.866 –> 00:24:00.186
There’s this one guy who he always has a bunch of jewelry and is telling you

00:24:00.186 –> 00:24:02.486
how to get out of tickets and stuff. Oh yeah.

00:24:02.826 –> 00:24:08.406
And you know, that’s one of those things where he has a very specific character

00:24:08.406 –> 00:24:11.646
that he’s going for, but that’s who he serves.

00:24:12.046 –> 00:24:16.586
Who he’s serving is people who think that’s eye-catching and interesting.

00:24:16.866 –> 00:24:18.926
So he’s connecting with his people.

00:24:19.626 –> 00:24:23.806
Yeah, absolutely. One of the people that we talk about a lot,

00:24:24.246 –> 00:24:30.346
Roger and I do, and kind of have thought about trying to emulate is the legal eagle on YouTube.

00:24:30.726 –> 00:24:35.926
So very big lawyer. He’s hitting, he wants freedom of speech.

00:24:36.066 –> 00:24:37.506
I mean, he’s part of a very big firm.

00:24:38.006 –> 00:24:41.566
He just goes on and talks about legal stuff all the time. It’s politics and

00:24:41.566 –> 00:24:42.446
legal. It’s interesting.

00:24:42.746 –> 00:24:44.586
Yeah. Yeah. And he’s just kind

00:24:44.586 –> 00:24:49.586
of doing it as education, but always in the middle of it says, you know,

00:24:49.786 –> 00:24:55.646
if Bobby here was in this situation, if they had done this, they would have

00:24:55.646 –> 00:24:58.406
had their fifth amendment rights and fourth amendment and blah, blah, blah.

00:24:58.846 –> 00:25:02.546
And if you need a lawyer that really helps you through those things, give my firm a call.

00:25:02.786 –> 00:25:06.306
So interesting enough, when I’m looking for, you know, not every service,

00:25:06.426 –> 00:25:09.666
but I’m looking for a service and I check out a website.

00:25:10.286 –> 00:25:14.306
A lot of times I’ll look for something like a podcast or videos because I want

00:25:14.306 –> 00:25:16.846
to hear them talk. I want to see their personality.

00:25:17.186 –> 00:25:21.466
And so I might not become a listener of their podcast, but I might listen for

00:25:21.466 –> 00:25:25.166
10 or 15 minutes going, oh yeah, this guy or girl, they’re smart.

00:25:25.286 –> 00:25:28.006
Or I like, you know, I want to meet this person. It might get me excited,

00:25:28.146 –> 00:25:32.586
right? So I do think, you know, that’s really, really important.

00:25:32.586 –> 00:25:35.506
Now, to close out, I have a question for y’all.

00:25:35.706 –> 00:25:40.446
Now, let’s imagine that you are in trouble and you need an attorney.

00:25:41.946 –> 00:25:50.646
Who, what attorney from media, from television or movies, would you pick to represent you?

00:25:51.726 –> 00:25:54.706
Yeah, think about this. I can start. Okay, go ahead. You go ahead.

00:25:54.786 –> 00:25:59.566
Mine would have to be Kim from Better Call Saul. Ah.

00:26:00.246 –> 00:26:04.326
All right. The blonde lady. Yeah. She always comes in in the clutch.

00:26:04.926 –> 00:26:08.166
Very competent, very professional. I’m sure she’d cut me a deal.

00:26:08.726 –> 00:26:12.726
So that will be mine, Kim, from Better Call Saul. I’m going to go with William

00:26:12.726 –> 00:26:14.186
Shatner from Boston Legal.

00:26:14.406 –> 00:26:18.226
Ooh. Because it’s the Shat. Denny Crane. Denny Crane.

00:26:19.046 –> 00:26:22.466
For some reason, all I can think of is Tom Cruise playing a lawyer.

00:26:22.646 –> 00:26:25.126
I don’t know why. That would not be a bad lawyer. Yeah, I mean,

00:26:25.226 –> 00:26:28.346
he’s done more than one lawyer movie.

00:26:28.426 –> 00:26:31.046
He was in The Firm. The Firm, Few Good Men.

00:26:31.946 –> 00:26:34.386
What else was he in? I think that may be it. He was—,

00:26:35.402 –> 00:26:38.502
jerry mcguire he was a talent agent right yeah oh yeah yeah

00:26:38.502 –> 00:26:42.982
yeah but still oh good choices these are good things shout out to matlock too

00:26:42.982 –> 00:26:48.682
you know matlock he rarely loses cases that’s a good point that’s a good point

00:26:48.682 –> 00:26:54.922
okay that’s it for us you’ll have a great week bounce around bounce off bounce

00:26:54.922 –> 00:26:57.802
rate bounce rate bounce off have a good bounce.