The Bounce Rate Podcast

WEBVTT

00:00:00.637 –> 00:00:04.817
Thank you. No, thank you. No, thank you. No, thank you.

00:00:05.317 –> 00:00:08.957
No, thank you for listening to The Bounce Rate. No, thank you for listening

00:00:08.957 –> 00:00:10.737
to The Bounce Rate. That’s it. Have a good night. No, I’m just kidding.

00:00:12.277 –> 00:00:15.417
We have left October. We’re now in November.

00:00:15.657 –> 00:00:21.597
This is a very special November, beginning of November episode of The Bounce Rate. Right.

00:00:21.917 –> 00:00:26.617
A traditional middle of early November podcast.

00:00:27.537 –> 00:00:32.977
That’s right. Right. And a tradition that goes back to the 1700s when podcasts

00:00:32.977 –> 00:00:34.497
were first invented. Right, right.

00:00:34.717 –> 00:00:38.557
Same time that the fax was first used in the Vatican. That’s true.

00:00:38.737 –> 00:00:41.657
They said a fax to the Pope that said, nice hat. Yep.

00:00:42.717 –> 00:00:46.717
Too pointy. Fact check on that. But what we’re going to do today is we’re going

00:00:46.717 –> 00:00:54.237
to talk about some local business changes that tend to happen in November.

00:00:54.477 –> 00:00:56.137
First of all, Eric, how are you doing?

00:00:56.837 –> 00:01:00.657
Yeah I’m good you know I’m good I’m good my I um yeah.

00:01:01.776 –> 00:01:05.316
Good. What about you, Roger? It’s a treat to have you on screen.

00:01:05.616 –> 00:01:11.276
So this is true. Normally you see James here. James is off surfing or,

00:01:11.276 –> 00:01:12.496
you know, doing something.

00:01:12.876 –> 00:01:16.076
Skydiving. Skydiving. Whatever. So if you go watch, not the new one,

00:01:16.136 –> 00:01:18.816
the original movie Point Break. Yeah.

00:01:19.016 –> 00:01:24.116
With Keanu Reeves and nobody puts baby. Yeah.

00:01:24.416 –> 00:01:29.536
Oh my God. Patrick Swayze. Patrick Swayze. Thank you. Uh, any of those activities

00:01:29.536 –> 00:01:33.556
probably up to and including robbing a bank, an armed robbery.

00:01:34.396 –> 00:01:38.536
Oh yeah. Yeah. Uh, James might be doing right now. James is probably doing that.

00:01:38.656 –> 00:01:41.596
That’s his MO. And he’s taken the voice of reason with him.

00:01:41.916 –> 00:01:45.876
It’s gone. Uh, that’s the voice he makes when he’s flying down with paragliding.

00:01:46.256 –> 00:01:51.816
I actually, uh, was on a walk earlier and, uh, I stepped in a hole and,

00:01:51.956 –> 00:01:55.296
uh, I was worried that I had, uh, sprained my ankle, but I walked it off.

00:01:55.476 –> 00:01:58.476
Oh God. That’s exactly what you should do.

00:01:58.696 –> 00:02:02.316
That’s what’s going on. Anytime you have a sprained anything in your lower extremities,

00:02:02.496 –> 00:02:06.296
walk it off. No, just fact check that. It’s not true.

00:02:06.456 –> 00:02:09.196
We’re just seek medical attention.

00:02:09.676 –> 00:02:16.296
But no, I’m doing well. We, of course, are in Houston, are in the Houston area,

00:02:16.536 –> 00:02:21.396
where we’ll get three days where it’s kind of chilly and fun.

00:02:21.396 –> 00:02:27.196
And then it turns right back into 70 to… It’s going to be 80.

00:02:27.416 –> 00:02:29.876
I think it was supposed to be 88 today. Yeah.

00:02:30.676 –> 00:02:34.236
So we take our chili weather where we can. But we still call it the seasons.

00:02:34.756 –> 00:02:39.396
We’re in the holiday seasons. That’s what we’re calling it. But…

00:02:40.981 –> 00:02:45.661
That is relevant because seasons don’t look the same for every business.

00:02:46.041 –> 00:02:49.041
No, or even different parts of the country. That’s right.

00:02:49.221 –> 00:02:54.501
And so what we’re going to talk about today are some businesses that are affected

00:02:54.501 –> 00:03:03.121
in a busy fashion for the holidays and what businesses sometimes don’t get a lot. Yeah, yeah.

00:03:03.321 –> 00:03:08.501
The sad businesses, the seasonally affected disordered businesses.

00:03:08.741 –> 00:03:12.301
Oh, is that a thing? Yeah. Oh, okay. Yeah, yeah. Sad. Everybody can be sad in the winter.

00:03:13.021 –> 00:03:17.381
Speaking of what, so I went to school in Connecticut. My first,

00:03:17.481 –> 00:03:20.541
it was the first time I really been there when the leaves changed.

00:03:20.621 –> 00:03:23.281
And as we were going around, I made the comment.

00:03:23.441 –> 00:03:27.181
I was like, oh, wow, those leaves really changed colors.

00:03:27.421 –> 00:03:29.621
They look kind of like all the sweaters at Macy’s.

00:03:30.872 –> 00:03:35.412
Not realizing, coming from Houston, where we have nothing basically but evergreens. Right.

00:03:36.032 –> 00:03:38.812
Those were what they call fall colors. That’s just brown. Yeah.

00:03:38.892 –> 00:03:41.352
I was like, oh, I had no idea. What do you mean? What’s that yellow?

00:03:41.492 –> 00:03:42.612
What’s that red? I didn’t know.

00:03:42.772 –> 00:03:46.592
Yeah, correct. We just see green pine trees until they fall.

00:03:47.072 –> 00:03:51.892
Yeah. We see green pine trees until a hurricane knocks them over.

00:03:52.032 –> 00:03:53.372
Right. And then they’re just dead.

00:03:53.592 –> 00:03:57.512
Yeah. So it’s that. We see green or bark. Or bark.

00:03:57.732 –> 00:04:02.592
Yeah. Or, yeah, or just water, cactuses. So what businesses are,

00:04:03.072 –> 00:04:05.712
let’s take the sad businesses first.

00:04:05.952 –> 00:04:10.212
What businesses are slowing down during the holidays now that we’re past Halloween,

00:04:10.212 –> 00:04:11.852
so we’re well into the holidays?

00:04:12.032 –> 00:04:15.952
So one big one that we talked about was real estate, real estate,

00:04:15.952 –> 00:04:18.252
as far as home buying goes.

00:04:18.252 –> 00:04:22.252
So there’s a phenomenon that I think that some of us are aware of,

00:04:22.332 –> 00:04:25.552
which is when you work in an office and you get to November,

00:04:25.772 –> 00:04:29.572
December, and everyone starts taking vacation time and then there’s holidays

00:04:29.572 –> 00:04:31.712
and stuff, you get the dreaded,

00:04:31.972 –> 00:04:33.892
hey, let’s table this until the new year.

00:04:33.992 –> 00:04:38.492
Let’s circle back in the new year. And I feel like, I think we feel like realty

00:04:38.492 –> 00:04:44.012
is a big one where people are saying, this is such a big undertaking and I’m

00:04:44.012 –> 00:04:45.532
going to be having so many obligations.

00:04:45.712 –> 00:04:50.092
I don’t even want to think about this until at least January.

00:04:50.852 –> 00:04:56.372
Yeah, I, I, it seems interesting because I think I want to, I’m trying to reach

00:04:56.372 –> 00:04:59.272
back in the recesses of my cobweb mind.

00:04:59.832 –> 00:05:07.392
And I think I saw stats that it’s not actually as bad as kind of I think most

00:05:07.392 –> 00:05:08.872
of us would think it would be.

00:05:09.072 –> 00:05:11.492
It’s definitely not as good as right.

00:05:11.712 –> 00:05:14.752
Spring is the time to show your house. Yeah.

00:05:15.052 –> 00:05:17.732
And again, this is something that’s really affected by weather.

00:05:18.072 –> 00:05:23.272
If it’s dreary and overcast, that’s not the best time to sell your house.

00:05:25.155 –> 00:05:30.675
But that doesn’t mean that the holidays is a bad time to generate leads.

00:05:30.875 –> 00:05:33.375
It might be a great time to generate leads. Or build brands.

00:05:33.755 –> 00:05:40.015
Yeah. Right? This is the time people, you can lay the foundation now for when

00:05:40.015 –> 00:05:41.115
things pick up in the spring.

00:05:41.235 –> 00:05:44.635
Because it’s not a very long time, right? I mean, we only have a couple months

00:05:44.635 –> 00:05:49.155
of this before people are like, oh, yeah, it’s middle of January.

00:05:49.155 –> 00:05:52.875
I do need to think about this so I can get the house, put my house up,

00:05:53.115 –> 00:05:56.455
buy the new house and have the kids in for summer or wherever.

00:05:56.755 –> 00:06:02.715
Which is, it’s so interesting to think that the concept of home is so associated

00:06:02.715 –> 00:06:07.055
with November and December, Thanksgiving, you know, Christmas holidays,

00:06:07.415 –> 00:06:08.675
all the other, you know, holidays.

00:06:08.975 –> 00:06:12.075
And yet we’re not really procuring.

00:06:12.975 –> 00:06:16.235
You’re where, you know, people are just kind of holing up and wherever they

00:06:16.235 –> 00:06:20.235
are. Well, I mean, I, I usually get my wife a new house each Christmas,

00:06:20.315 –> 00:06:23.935
but I, you know, that’s just me. That’s commitment. Yeah.

00:06:24.415 –> 00:06:27.135
Um, if you have other experiences, let us know in the comments,

00:06:27.135 –> 00:06:30.895
because I’m, you know, it’s, I’m curious to see how things are changing.

00:06:31.435 –> 00:06:36.255
It’s a, in an industry that changes so much. Oh yeah. Uh, you never know.

00:06:36.575 –> 00:06:40.055
What, what other kind of things do we hold off doing in the fall,

00:06:40.215 –> 00:06:43.895
in the winter here in the lead up to winter? Well.

00:06:44.889 –> 00:06:50.169
Here in Houston, every time I see people say that they have to winterize their

00:06:50.169 –> 00:06:57.829
home, that is a foreign concept to me because for our homes.

00:06:58.009 –> 00:07:03.969
So basically, you know, we in the past couple of years, we’ve had some infrastructure

00:07:03.969 –> 00:07:06.149
freezing issues and stuff. Yeah, big ones.

00:07:06.309 –> 00:07:10.129
And we they would say, oh, you got to drip your pipes.

00:07:10.129 –> 00:07:13.289
And that was not something that I had ever experienced before,

00:07:13.489 –> 00:07:18.389
the act of opening your pipe a little bit to have it go, because all of our

00:07:18.389 –> 00:07:22.229
pipes are, because it rarely ever freezes.

00:07:22.709 –> 00:07:25.869
It’s not something that we’re used to. We don’t have basements here.

00:07:26.929 –> 00:07:30.449
I mean, some people have basements, but it’s not as common in houses.

00:07:31.109 –> 00:07:38.929
There’s a lot of home services that happen across the nation that you need to do before it gets cold.

00:07:39.009 –> 00:07:43.309
Right, right. And the question is, what kind of home services do we actually

00:07:43.309 –> 00:07:45.709
have going on when it does get cold? I don’t know.

00:07:45.849 –> 00:07:49.049
And before it gets cold and before you get busy.

00:07:49.409 –> 00:07:53.829
Yeah. Yeah. I think that it’s the lack of time because there’s so much that

00:07:53.829 –> 00:07:55.449
goes on. There’s so many parties.

00:07:55.649 –> 00:07:59.089
There’s friends that you need to see. You feel like you’re trying to wrap all

00:07:59.089 –> 00:08:02.409
that up. Of course, like you mentioned, people are taking time off.

00:08:02.549 –> 00:08:05.189
They’re doing vacation, so they have more time and they want to spend it.

00:08:05.309 –> 00:08:09.049
They don’t want to spend it waiting for their new roof to get installed.

00:08:09.049 –> 00:08:12.249
Yeah. Especially when they have friends and family coming over.

00:08:12.409 –> 00:08:13.989
Now, there is a little bit of

00:08:13.989 –> 00:08:18.149
run up to things like Thanksgiving where I’m trying to get my house ready.

00:08:18.329 –> 00:08:24.009
But that’s not usually where people are spending, trying to do huge amounts of things.

00:08:24.229 –> 00:08:29.269
It’s just clean up, pick up the kids stuff, maybe buy that extra platter, whatever it is.

00:08:29.469 –> 00:08:33.049
So home services, I think it’s great.

00:08:33.349 –> 00:08:39.109
I think it’s probably great. A lot like even here, we subscribe to an HVAC service

00:08:39.109 –> 00:08:41.629
team that comes out and they inspect our heater.

00:08:42.369 –> 00:08:44.149
So that’s probably good work.

00:08:45.321 –> 00:08:49.121
Unless it actually breaks. That’s the other thing about living in Houston is

00:08:49.121 –> 00:08:55.101
that, uh, like the mold situation and like in people’s ACs in other places,

00:08:55.101 –> 00:08:58.221
because you run the heat, uh,

00:08:58.841 –> 00:09:02.621
more often that’s supposedly that sanitizes the mold.

00:09:02.621 –> 00:09:06.601
And because here you might not run the heat all year, uh, we’re more perceptible

00:09:06.601 –> 00:09:08.581
to it. Yeah. Yeah. Yeah. I don’t know.

00:09:09.181 –> 00:09:14.041
Uh, I think the other thing that happens is, uh, it’s the end of the year.

00:09:14.041 –> 00:09:17.201
We’re in a consumer mode, right? We’re buying gifts.

00:09:17.381 –> 00:09:21.241
You guys are probably looking for something fantastic. If you want to know my

00:09:21.241 –> 00:09:25.921
personal list, I will be more than happy to post it so that everybody can find

00:09:25.921 –> 00:09:28.701
it and get me just the best gift, whatever you think.

00:09:29.261 –> 00:09:32.161
Anything off the list above the $500 mark.

00:09:32.881 –> 00:09:36.521
But because we’re in a buying mode, we’re not in a savings mode.

00:09:36.561 –> 00:09:38.601
And guess who wants you to save?

00:09:39.021 –> 00:09:42.601
Your CFP, your financial planner. Yeah, financial services.

00:09:44.101 –> 00:09:49.641
It’s hard. What’s so interesting, kind of like our food consumption,

00:09:49.641 –> 00:09:53.441
it will go 180 degrees in January.

00:09:53.881 –> 00:09:57.401
Here’s my new resolution. I’m going to get fit and I’m going to start saving.

00:09:58.689 –> 00:10:03.229
And, uh, they, we don’t think about that at all during November. Nope.

00:10:03.389 –> 00:10:08.809
Nope. Why would you? But as we said before, it’s still a great time to reach out.

00:10:08.829 –> 00:10:16.169
Uh, because even though, you know, the, the marketing funnel of having people,

00:10:16.389 –> 00:10:21.409
you know, moving through that tube is a real thing where let’s say they are

00:10:21.409 –> 00:10:23.729
ready to make a decision in January.

00:10:23.729 –> 00:10:29.029
They still need to be in that funnel ready to be in that point.

00:10:29.229 –> 00:10:32.689
So, yeah, maybe there’s not a lot of conversion that happens,

00:10:32.709 –> 00:10:36.029
but it is a good time to load up that funnel.

00:10:36.249 –> 00:10:43.069
Well, and I mean, just like exercise, those are always, they feel like snap decisions.

00:10:43.349 –> 00:10:49.429
It feels like on January whatever, I decide I’m joining this gym.

00:10:49.429 –> 00:10:54.489
I don’t join that gym because on the third, I saw the gym.

00:10:54.629 –> 00:10:59.289
It’s because I had seen the gym all throughout November, December.

00:10:59.609 –> 00:11:03.269
Somebody was reminding me. Maybe I even got an email. I expressed some interest,

00:11:03.509 –> 00:11:07.089
whatever it was. And then I decide I’m going to pull the trigger.

00:11:07.609 –> 00:11:12.369
So you want to be the person, you want to be the target that they are aiming

00:11:12.369 –> 00:11:14.089
at when they pull the trigger. Yeah.

00:11:14.309 –> 00:11:18.789
Hey, quiz. How many times does someone need to see an ad before they’re ready

00:11:18.789 –> 00:11:21.349
to convert? Oh, good Lord.

00:11:21.869 –> 00:11:27.309
Or before it even registers. Yeah. So, you know, they had, they used to speak.

00:11:27.609 –> 00:11:30.349
I think we were talking in another episode about Mad Men.

00:11:31.369 –> 00:11:36.629
That back in the old advertising days, it was that they had the rule of seven.

00:11:37.318 –> 00:11:44.738
And I, you know, I think the studies I’ve seen now, it’s not. It’s like 23.

00:11:45.158 –> 00:11:49.878
Yeah. Yeah, it’s a crazy amount of times, especially depending on the format of the ad. Yeah.

00:11:50.118 –> 00:11:55.138
But that’s good news. That means you can spend November and December getting

00:11:55.138 –> 00:11:57.618
22 impressions. That’s right.

00:11:57.798 –> 00:12:01.898
So that that 23rd one in January is the thing that has that conversion.

00:12:02.138 –> 00:12:07.638
So, yeah, not as busy, but still a time for growth. Absolutely.

00:12:08.038 –> 00:12:12.258
Lay the foundation. Absolutely. So those are the ones that are not associated

00:12:12.258 –> 00:12:14.398
with… The sad ones. The sad ones. Yes.

00:12:14.818 –> 00:12:18.738
What are the ones that are present in a time of gladness?

00:12:19.438 –> 00:12:25.098
I’m going to preempt you there. Please. I’m going to ask you what category maybe

00:12:25.098 –> 00:12:30.458
splits it depending on where they are in the country. I don’t know.

00:12:32.218 –> 00:12:37.378
I would guess maybe car wash. I think you’re right. We think car wash.

00:12:38.338 –> 00:12:42.818
The reasoning for this, like we said before, regionally, we are in Texas.

00:12:44.358 –> 00:12:50.358
And so, you know, we’re not getting a lot of snow. Or almost none. Or as none.

00:12:50.618 –> 00:12:53.378
We do get rain. And so if it’s raining a lot, it might not do it.

00:12:53.678 –> 00:12:57.398
But there’s a lot of travel that goes on. There’s a lot of driving.

00:12:57.738 –> 00:13:03.358
I’m expected to drive to Dallas, to Austin, to San Antonio every weekend.

00:13:03.358 –> 00:13:11.418
And you want to not only make sure your car looks good, but make sure that it’s in running order.

00:13:11.738 –> 00:13:16.178
So I can imagine that for a lot of people, maybe that car takes a break.

00:13:16.198 –> 00:13:20.758
And for other people, that car is moving a lot. Yeah, yeah.

00:13:20.858 –> 00:13:25.998
If you live in, you know, if you live in upstate New York,

00:13:26.418 –> 00:13:34.118
Troy, and you’re just starting that six months of overcast gray with good precipitation,

00:13:34.418 –> 00:13:36.758
you’re probably not washing your car that often.

00:13:37.741 –> 00:13:41.921
Uh, but down here we get a lot, we do get some storms. We get a little gook

00:13:41.921 –> 00:13:43.161
on the road, all that stuff.

00:13:43.341 –> 00:13:47.461
We’re driving more. We notice it more. So they really, they have a foot in each,

00:13:47.661 –> 00:13:50.081
in whatever, in each category.

00:13:50.341 –> 00:13:53.581
In sad and glad. Yeah. In sad and glad. Yes. Uh, now. All right.

00:13:53.701 –> 00:13:55.261
Now glad. The big one. Yeah.

00:13:55.621 –> 00:13:59.721
Obviously is food. Yeah. Oh yeah.

00:14:00.081 –> 00:14:04.801
Uh, so this year I just don’t know. I normally drive to a, um,

00:14:05.361 –> 00:14:07.201
family thing for Thanksgiving this year.

00:14:07.201 –> 00:14:13.161
My mom had a knee replacement so she can’t go anywhere so I’m just going to

00:14:13.161 –> 00:14:17.801
go have Thanksgiving with her so it’s just me and her and in my mind I’m thinking

00:14:17.801 –> 00:14:23.001
like alright well I’m not going to be making a bunch of Thanksgiving food for

00:14:23.001 –> 00:14:26.741
just two Have you ever made a complete turkey dinner?

00:14:27.301 –> 00:14:36.781
Yes I have I really like to cook and so the idea of cooking sounds fun but the idea of making.

00:14:37.805 –> 00:14:43.245
Uh, 50 pounds of food for two people is like, and so in my mind,

00:14:43.325 –> 00:14:45.185
I’m thinking like, oh yeah, what are all these places?

00:14:45.325 –> 00:14:50.245
I know that Popeye’s, they’ve got a pre-made, uh, like Turkey or whatever.

00:14:50.525 –> 00:14:53.825
Uh, there’s some places near my house that I’ve seen that they have,

00:14:54.065 –> 00:14:55.325
uh, you know, pre-made stuff.

00:14:55.565 –> 00:14:59.005
So I’m already thinking about that because my circumstances,

00:14:59.245 –> 00:15:03.705
like, where am I going to spend that money, uh, right off the bat? Yeah.

00:15:04.045 –> 00:15:08.005
Yeah. Yeah, and if you’re a business owner in one of those, you know this is

00:15:08.005 –> 00:15:11.085
what’s becoming the busy time. People are out shopping.

00:15:11.545 –> 00:15:15.665
They’re taking their lunch breaks to shop. And so rather they’re going to spend

00:15:15.665 –> 00:15:18.805
the time to make their meal or they’re just going to grab something on the go.

00:15:19.725 –> 00:15:24.665
So many parties, so many events. You know that this is a good time for you,

00:15:24.685 –> 00:15:27.165
and it’s time to really hammer that home.

00:15:27.165 –> 00:15:32.245
Uh, the, the thing about it, I, I like to think about it and I like to think

00:15:32.245 –> 00:15:35.305
about marketing this way in general is let’s not be passive about it.

00:15:35.545 –> 00:15:38.745
Okay. So we can, yeah, it’s nice. We’re getting the bump. It’s nice.

00:15:38.865 –> 00:15:40.845
People are coming to my restaurant more often.

00:15:41.585 –> 00:15:46.865
What’s even nicer if they come to my restaurant more often than they do somebody else’s.

00:15:46.965 –> 00:15:50.705
And so those loyalty programs, getting the word out, hitting them up,

00:15:51.145 –> 00:15:56.745
getting that one extra visit, if you could get two, maybe three visits extra

00:15:56.745 –> 00:16:01.385
in the next two months, that’s a huge impact to your top line and bottom line.

00:16:01.645 –> 00:16:04.925
Yeah. And think of it this way. Like I said, you know, I’m, I’m in the buying

00:16:04.925 –> 00:16:10.605
phase where I’m looking at four different restaurants that I’m like,

00:16:10.685 –> 00:16:15.365
all right, which, um, what’s their pre-made meal situation going to be?

00:16:16.505 –> 00:16:20.385
I’m going to submit my information to all four restaurants.

00:16:20.785 –> 00:16:25.425
So just like before we were talking about real estate, even.

00:16:26.525 –> 00:16:32.665
If someone doesn’t pick your restaurant, this is a perfect time to get them in your marketing.

00:16:33.045 –> 00:16:37.085
Do you have emails going out? Do you have SMSs going out? Because I for sure,

00:16:37.405 –> 00:16:42.725
even if I don’t pick that one, I’m going to give them my info and I’m going to get updates about it.

00:16:42.865 –> 00:16:49.825
So this is regardless of the actual conversion sale, this is a awesome time

00:16:49.825 –> 00:16:52.825
to actually market and build that audience.

00:16:52.825 –> 00:16:58.405
And I think for indoor media’s restaurant customers, particularly fast,

00:16:58.525 –> 00:17:02.805
casual and quick serve restaurants,

00:17:03.745 –> 00:17:09.805
having an offer, having a discount is such a relief when we’re in this mode

00:17:09.805 –> 00:17:13.425
of spend, spend, spend, spend during the holiday season. Yeah.

00:17:14.385 –> 00:17:18.365
Getting $5 off of 20 or whatever, you know, a BOGO, whatever it might be.

00:17:18.485 –> 00:17:22.105
It just, it’s like, oh, thank God I don’t have to pay full price for this.

00:17:22.105 –> 00:17:23.905
I get a little break. That’s so nice.

00:17:24.985 –> 00:17:29.365
You’ve seen Miracle on 34th Street? Of course. Both versions, old and new.

00:17:29.725 –> 00:17:32.565
Trash Park and black and white. Yes, yes.

00:17:32.705 –> 00:17:38.205
So the new one still has one of my favorite quotes where when Kris Kringle sends

00:17:38.205 –> 00:17:40.465
this woman to another store,

00:17:40.625 –> 00:17:46.565
to the other store because the price is cheaper, she goes up to the manager

00:17:46.565 –> 00:17:53.525
and says, if your Santa is willing to send me to another store and put my priorities

00:17:53.525 –> 00:17:54.905
over the almighty dollar,

00:17:55.145 –> 00:17:57.585
I am coming here for everything but my groceries.

00:17:58.825 –> 00:18:01.925
That’s why people feel. That discount is real.

00:18:02.665 –> 00:18:08.785
It doesn’t even have to be much, just a little token. Yeah. Offer. Code. Yeah.

00:18:09.664 –> 00:18:14.844
Who, who else, who else, who’s getting, who’s, when, when do we get something out of the closet maybe?

00:18:14.864 –> 00:18:19.164
Well, I will say we’ve got one more big one and that is dry cleaning.

00:18:20.024 –> 00:18:24.904
You’ve got swanky office parties where you have to look good.

00:18:25.004 –> 00:18:26.464
You have to look better than everyone else.

00:18:27.824 –> 00:18:31.044
You’ve got. Don’t judge much. Ooh. Just kidding.

00:18:31.484 –> 00:18:35.864
Yeah. Just kidding. Now you, you’ve got office parties.

00:18:36.064 –> 00:18:41.684
You’ve got family parties. Um, maybe, you know, in, for one party,

00:18:41.904 –> 00:18:44.524
you might need an overcoat. You haven’t worn another party.

00:18:44.784 –> 00:18:51.904
You might need a snazzy blazer that you haven’t worn, uh, and all year and you don’t want it to smell.

00:18:52.024 –> 00:18:57.244
So here, and here’s the thing, especially with my wife, uh, why it makes a difference

00:18:57.244 –> 00:19:01.344
is as the seasons change, that’s when she gets stuff dry cleaned.

00:19:01.524 –> 00:19:07.124
So she’s like, oh, I’m done with my summer stuff. I’m into fall fully or whatever.

00:19:07.764 –> 00:19:10.464
That’s when we get summer stuff dry cleaned. Cause we’re like,

00:19:10.564 –> 00:19:12.824
we’re not going to do it all the time.

00:19:13.024 –> 00:19:16.184
You know, maybe she can get three wearings out of something.

00:19:16.444 –> 00:19:19.464
She doesn’t smell. I’m not saying that. I’m just saying like,

00:19:19.584 –> 00:19:21.424
don’t look at me that way. She smells great. She smells great.

00:19:21.564 –> 00:19:25.724
I mean, it’s a lot of perfume, but it smells great. But if we get stuff.

00:19:26.588 –> 00:19:32.568
Kim. Anyway, I need to back up. I’m going to back. Beep, beep, beep.

00:19:32.848 –> 00:19:37.328
We’ll edit this. Yeah. Okay. So at any rate, you know, I think it’s important

00:19:37.328 –> 00:19:40.188
that, or I don’t think it’s just something that happens.

00:19:40.288 –> 00:19:43.428
You do that transition. You’re like, I’m going to put this away for three months

00:19:43.428 –> 00:19:47.048
or four in Houston. It’s probably two weeks until it gets hot again.

00:19:47.288 –> 00:19:51.888
But she’s going to put this way, get it all dry cleaned, get it set up. For sure.

00:19:52.268 –> 00:19:57.028
Uh, especially so, you know, we, I just dry and clean something for,

00:19:57.028 –> 00:20:01.548
uh, Halloween, uh, uh, and costume, my, my Halloween costume.

00:20:01.808 –> 00:20:06.128
Uh, and then now we’ve got Thanksgiving coming up and then we’ve got,

00:20:06.208 –> 00:20:07.168
and you’ll need that costume.

00:20:07.168 –> 00:20:10.128
Exactly than you know christmas new

00:20:10.128 –> 00:20:13.348
year’s all the other holidays and so uh there’s a

00:20:13.348 –> 00:20:19.008
lot of instances and a lot of touch points that are welcome and natural for

00:20:19.008 –> 00:20:25.508
us to hammer on over the holidays that’s why it’s i mean it’s a well-known uh

00:20:25.508 –> 00:20:32.628
fact but we as marketers and as local business owners, uh,

00:20:33.188 –> 00:20:37.088
need to utilize that not as, oh yeah, I need to do this, but as,

00:20:37.248 –> 00:20:43.428
oh, that my future customer is looking for help for this specific thing. Yeah.

00:20:43.768 –> 00:20:47.448
There’s some people that aren’t, but there’s tons that are, and this is the

00:20:47.448 –> 00:20:48.648
time to introduce ourselves.

00:20:51.994 –> 00:20:57.014
All right. You’re good. This is the time to introduce ourselves as local businesses

00:20:57.014 –> 00:21:00.474
and say, hey, this is what I’m about. This is our story.

00:21:00.674 –> 00:21:04.314
This is what makes us unique compared to anyone else in this area.

00:21:04.894 –> 00:21:09.334
And this is why we’re going to have a relationship in the future. Yeah.

00:21:09.514 –> 00:21:13.634
So we want to hear from you about your seasonal experience.

00:21:14.034 –> 00:21:18.914
We want to know what’s working, what’s not, what’s exciting. Are we full of it?

00:21:19.614 –> 00:21:22.894
We always like to know that. Yeah, please. I mean, you know,

00:21:23.034 –> 00:21:27.174
it’s just two guys here pontificating and, you know, whatever,

00:21:27.274 –> 00:21:28.394
going back to the Pope’s hat.

00:21:29.194 –> 00:21:34.254
Is that where that comes from? Oh my gosh, I just realized that. Yeah, yeah, yeah, yeah.

00:21:35.514 –> 00:21:39.774
So remember, if you got nothing out of this, you did get a word of the day, pontification.