The Bounce Rate Podcast

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Are you keeping it spicy, or are you in a rut?

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There’s just something about people who are willing to take risks that seems

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to exude confidence, no matter what happens.

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So, spoiler alert for the latest episode of Traitors, but my mind shifts to

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Colton, as many people do.

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He was totally wrong about voting out Tiffany, but he came back in the next

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roundtable and said, I’ll shoot big, I’ll shoot big again.

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Well, he didn’t win, but still it was impressive. So, what’s holding you back

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from trying out bolder moves?

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On today’s episode, we’re going to talk about the reasons why people don’t spice

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things up, and how to pick something spicy to do, and how to set a simple plan

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to make sure you’re trying new ideas.

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I love spicy food.

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The real question is, did you watch Traders? Yeah. I don’t even know what that

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is. Well, ironically enough, I have not seen this episode.

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Oh, that’s really early on, though, because… Tiffany?

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Yeah, Tiffany and Colton get into it early. This is Traders US.

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Maybe you’re watching the British Traders. Wait, Lisa Rinna?

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Yeah, she’s in it. What’s Traders? When did he get in with… Who’s Tiffany?

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Tiffany is the… So they’ve… I don’t know. Where are you in this season?

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I don’t want to give away spoilers.

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He just voted out Lisa. And then they’re about to go into the next.

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So it comes… But… Oh, hmm. Did Colton do it after…

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Oh, wait, I’m thinking of. I thought Colton went before. Sounds reality.

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It is reality. So it’s a game show. Okay.

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Sorry. Oh, yeah. We forgot James is here.

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So it’s a show. They got a bunch of reality television stars together.

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And some of them are traitors. Some of them are the faithful.

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Oh, like traitors. Like I’m a. Traitor.

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Yeah. I was thinking of like. Traitor.

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Yeah, no, no. Traitors. And so they have this thing where the traitors can kill people.

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They get together each day and they can choose who to kill.

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But then the whole group gets to vote people off. And if there’s a traitor left

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at the end, the traitor wins.

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If it’s nothing but the faithful, the faithful win the pot. And they split it up.

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One interesting thing that we were talking about earlier this week was the idea

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that sometimes the follow through is what holds you back more than the crazy or boldness of an idea.

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So I’ve definitely been in those situations where I think, you know what,

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I’m going to make a physical fashion change, or I’m going to do this or that.

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And I think about all of the steps that go into that, and I think,

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oh, what if there’s backlash, or what if there’s this and that?

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And it shuts me down from making a move that would have maybe enhanced my life.

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And so this is applicable to, you know, personal situations,

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but also in business decisions.

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Whenever you are trying to think of, all right, what’s a move that I can do

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to increase clients this year or to increase revenue? And you think,

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what if I just do something crazy?

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And then there’s a million little voices in your head that say,

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oh, wait, no, don’t do that because you’re all this stuff.

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Usually, in my opinion, it is the fact that there’s a lot of other,

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Many repercussions that we’re not sure of that prevent us from making that bold move.

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Are you done? Never. I’m just messing.

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Yeah, I mean, I can relate to that because when I had the agency,

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I constantly would think of things to do, but never did any of them.

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Partly because I was paralyzed due to, you know, that ever growing task list to do list.

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But also maybe I, I don’t know, I was, I was, I was maybe a little scared.

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You know what I mean? Yeah.

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So is that really, I mean, do you in general weigh stuff?

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So when you’re weighing a decision, so I guess maybe let’s go back to,

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to where do these kooky ideas come from in the first place?

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Because if you don’t have a kooky idea, it doesn’t really matter, right?

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If you’re just sitting there thinking, okay, I’m going to go along.

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Sometimes they come from input, inspiration from other people’s ideas.

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Sometimes they come from desperation,

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where you say, I’m in a position where I need to do something.

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And then you start searching for that.

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Sometimes it comes from observing a different, so sometimes it comes from observing

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peers, maybe in the same world as you.

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Maybe it comes from observing something completely different.

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Maybe you go to a museum and then you see something and you’re like, you know what?

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This changed the way that I looked at something, why don’t I apply this to my other.

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Avenue to my other channel they come to me as i’m driving to

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work and my coffee kicks in and all

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the experiences and everything just kind of come together my

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mind thinks yeah you know that’s probably for me it’s the bathroom or the shower

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yeah sure always or the louvre because i went to the louvre and i saw they have

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the statue and the hand’s broken off and the hand is separate from the statue,

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and it’s over on the other side, and it’s called the Hand of Vecna?

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Vecna is from Vecna. Probably not Vecna. That is the bad guy in Strange.

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Yeah, so it’s Vecna. I think that’s the Hand of Vecna. Anyway,

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so it’s just sitting in this case off to the side.

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So I put it into a D&D venture for my friends. That was my…

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Big escape. But that was, so there was some inspiration there.

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It didn’t really cause me to do anything weird. The weird thing was I was playing

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Dungeons and Dragons and I was 51.

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But you know, getting these ideas, I think the first thing is you have these ideas.

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And I think, Roger, you said something really interesting is getting them from other people.

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I think that’s one of the most important things to realize is that there’s not

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a whole lot new under the sun.

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So you’re going to see something

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and you might make a small variation on it

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but even if you’re just really repeating it for you and

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the people around you and your community that is a big step and people get frozen

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just even doing that it’s kind of like movies and music they just re-spin them

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slightly you know what I mean oh yeah so actually I’ve been listening to Cantaloupe

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Island do you guys know Herbie Hancock’s Cantaloupe Island?

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I know Herbie Hancock Okay, well, that’s a fantastic set, but they have a remix

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of it and they put hip hop in it. It’s awesome.

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But to my point, so wherever you get your inspiration for these crazy ideas,

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what holds you back? What holds you back, Roger?

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Fear and habits. Fear of what, though?

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Fear of criticism. I know internet, you know, bad internet comments are definitely

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one of those things where you, I can remember in high school,

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do you remember in high school whenever, um,

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it would, you know, it was like the wild west and there would be people being

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bullied or picked on or something.

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And then you’d see someone else get, get the worst of it.

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And you go, thank God I’m not that person.

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Like, yeah, things are rough for me here.

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And you know, this person’s giving me a lot of crap, but at least I’m not so-and-so

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because everyone treats him like a scapegoat.

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I often feel that looking at internet comments and I go, well.

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Thank God that someone else is dealing with this internet iron

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but at the end of the day like those

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are when windmills those are

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paper giants the return

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like the the benefit from putting yourself

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out there is rarely worse than

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dumb asses on the internet well well

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i mean the the paper

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tower the the windmill for

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manna la mancha idea is true

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in high school until somebody literally punches you in the face well i don’t

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i was never punched were you punched in the face in high school i mean not in

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high school junior high yeah well we have we’ve all had reason for that james

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junior high sorry it was It was junior high for me too, not high school.

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But I guess the point of that is at that point in life, it was a,

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you know, you compete in this arena and the fate could be bad.

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I think my revelation from that was actually…

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More that it probably was going to happen anyway.

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It didn’t, I like that bad thing happening to me wasn’t tied to the odd things

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I did in high school and it just, and, or in any school or whatever.

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And I think that’s one of the things we need to go over. Bad things are going to happen.

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Yeah. They’re, they’re, you being a nerd, you being going out there,

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you being slightly different, you being whatever, you trying something isn’t

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really making the difference for you in your life.

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Nine times out of 10, right? Yeah. So I think that’s a big one is like fear

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of consequences that are undeserved consequences.

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The other thing is just lethargy is just I’m used to a certain habit,

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especially if you are in a cycle where people are dependent on a certain thing

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and you go, all right, well, I find comfort in these cycles that I have.

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I have comfort in these things, even if the returns are diminishing,

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even if you’re like, all right, well, something’s going to need to change about

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the cycle because not doing what we did before, there is this sort of comfort

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and patterns and recognition.

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I think you’re onto something. I think I got a little bit of a theory here.

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You know, especially the longer you’ve been running a business or in a situation, right?

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You get used to your structure, right?

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And all of a sudden you’re saying, oh, I’m going to spice it up,

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but you don’t normally spice it up.

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I think that’s hard for people to get that, put that in motion,

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right? I do think once you spice it up and you try it, all of a sudden,

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you might see people spice it up more often because they did it.

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They’re like, oh, maybe it didn’t work, but I didn’t lose anything.

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Let me try this now. But I think in the early stages, getting going can be really

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hard for people that aren’t normally spicing it up.

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You had a great story about a real estate agent that you knew that did that.

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Yeah, so my brother-in-law, he’s a marketing guru when it comes to,

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advertising his real estate. He’s a realtor and he’s got a team and he tries

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all sorts of things. But one of the things he was doing, he was doing a ton of videos.

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And a lot of realtors, they make a video for each house that they put on the market, they list.

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And at the end of the video, if they had a pool, he would fall in or jump into

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the pool with his suit on, right? Like full on, like nice clothes and everything.

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And he got a lot of comments. A lot of people were saying stuff about it,

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but eventually he stopped doing it because it kind of ran its course.

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And And, you know, he went on to the next thing, but he’s always trying to spice

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things, you know, another another situation.

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I recently read this article about Pizza Hut in the UK.

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They created this vertical pizza box and they sent people throughout the city.

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I think it might have been in London to. Yeah.

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Just send them out with this vertical pizza box. And then they kind of,

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I don’t want to say trolled people, but they went online and purposefully started

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conversations about it just to spark reaction, right?

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I thought that was a very interesting strategy there, right?

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Low cost, but you’re totally kind of going outside the box.

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Those are a couple good in terms of marketing.

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Sure. I have one that I saw that they didn’t market this at all,

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but I literally didn’t forget about it when I went there.

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So there’s a restaurant. I don’t know if it’s a chain, but it’s a restaurant called Chiba Hut.

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Ever seen Chiba Hut? No, no. It is a ganja-themed restaurant.

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So now they don’t actually have anything illegal there, but they have sandwiches

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that are unconventional and make you think of munchies.

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But what really stuck out to me was

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their drink station so they had i

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think they just had like either it was like the standard cokes

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or like what it was the main route thing or whatever but

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next to them they had two bubblers that had two different flavors of kool-aid

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and when i went out there i was like was this in jones town no good um and i

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and i thought i haven’t had Kool-Aid literally in decades.

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And I remember liking it a lot. And here’s an opportunity for me to have Kool-Aid.

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Now, you know, the cost of a packet of Kool-Aid is not that much.

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And, you know, you can pick it up at the store or whatever.

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But the disruption of seeing something from my childhood as a drink option at

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a restaurant, it knocked me out of that and made me think, oh,

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well, that’s different than what I have expected.

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And now I think about that all the time. All the time I’m thinking like,

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oh, yeah, they had ready-made Kool-Aid as an option there.

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And it was just interesting because it would never occurred to me if I was running

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a restaurant to just get some Kool-Aid packets.

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You just made me think of something. I grew up, my early jobs were waiting tables.

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And one of my first jobs I worked at was this restaurant right out of high school.

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And I worked there for many years and it was a great time in my life.

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I had a great group of friends that worked there and we had so much fun.

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But this restaurant still exists today.

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And, you know, it’s always done okay. But their menu, everything is like the same.

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They haven’t spiced anything up. You know what I mean? So I’m like,

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I mean, they’re still there. Yeah. But they definitely haven’t, like, you know…

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Well, I think there’s a good thing about we want to change, but we want to stick to our core values.

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Sure. And so that works certainly as people, as a business, if you’re Schlotzky’s,

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right, that roast beef and cheese is what gets me in every time.

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Well, I like their pizzas, too.

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So their pick two is what gets me in. Do they still have pizza? Oh, yeah.

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Oh, man. Yeah, you can get picked two. You can get half a pizza and half a sandwich.

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It’s really, really good. But James Coney Island is also one of my favorites

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because it’s a Houston restaurant. They’ve been around forever.

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Their problem is they have an awesome chili cheese dog.

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Coney all the way. Just great. It is just the best.

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I really love it. Brent Splinter, who played Data on Star Trek for the Nerds. Spiner?

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Spiner. Splinter? Spliner? I think it’s S-P-I-N-E-R. If you’re Brent Spiner

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and you want us to come to your podcast and say your name correctly,

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give us a call. Give us a call.

00:15:12.267 –> 00:15:16.447
He would actually, whenever he was flying through Houston, he would make sure

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there was a layover long enough for him to go get James Codian. Dang.

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This is known lore in the Star Trek universe.

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Hold on. Was that a pun? Known lore?

00:15:26.678 –> 00:15:30.338
No. Brent Data’s brother lore.

00:15:30.558 –> 00:15:34.798
Oh, I forgot. Yes, it was a pun. I was totally, I totally meant that.

00:15:34.798 –> 00:15:36.258
I know what you’re talking about. I totally meant that.

00:15:36.618 –> 00:15:42.878
So here’s James Coney Island. They’re chowing along since 1923, I think.

00:15:44.078 –> 00:15:48.738
And the problem is they have this Coney Island.

00:15:49.458 –> 00:15:56.178
It’s not popular anymore. People, it’s too junk foodie and they’re really struggling.

00:15:56.178 –> 00:15:59.058
They’ve closed a ton of locations. There’s only a couple left open.

00:15:59.378 –> 00:16:02.858
That’s a problem where their core value hasn’t really kept up with the times.

00:16:03.018 –> 00:16:05.858
But I don’t know what you do in that situation. Did they change their logo to

00:16:05.858 –> 00:16:09.038
just the initials? It was going to be JCI Grill.

00:16:09.278 –> 00:16:11.898
Oh, yeah. And I was like, well, nobody’s going there for it.

00:16:11.938 –> 00:16:12.918
I’m not going there for chicken.

00:16:13.178 –> 00:16:16.498
I’m going there for a Coney. And if I want chicken, I’m not going to James Gunn

00:16:16.498 –> 00:16:19.878
Alley. I mean, I take my kids there every once in a while, and it’s good. Oh, it’s fantastic.

00:16:20.258 –> 00:16:24.618
But here’s my thing. Here’s the point I’m making. So your core value, I mean,

00:16:24.798 –> 00:16:36.018
if that core product for your business, if who you are is intrinsically defined and changing,

00:16:36.018 –> 00:16:40.618
I don’t think that’s the kind of spicing it up and thing that we’re talking about.

00:16:40.618 –> 00:16:44.178
We’re talking about just trying different things, making it fun,

00:16:44.398 –> 00:16:48.658
having some, you know, doing some things that because them changing away from

00:16:48.658 –> 00:16:54.618
James Coney Island, getting rid of chili cheese dogs and starting to sell tofu.

00:16:55.118 –> 00:17:00.798
That ain’t going to happen. But they could they could spice it up in, you know, read.

00:17:00.998 –> 00:17:04.518
They don’t have to like rebrand themselves, but they could bring in some menu

00:17:04.518 –> 00:17:06.998
items, really advertise and make you think about it. I don’t know.

00:17:07.078 –> 00:17:07.938
I don’t know. That’s a good question.

00:17:08.678 –> 00:17:10.678
You’re just not going to get health-conscious

00:17:10.678 –> 00:17:14.218
people to go to a place that specializes in chili cheese dogs.

00:17:14.458 –> 00:17:20.998
Let’s do an exercise because I, just like the deal with the Kool-Aid, I…

00:17:21.457 –> 00:17:28.257
I love Kool-Aid, and that was a moment where I could unapologetically indulge

00:17:28.257 –> 00:17:31.817
in Kool-Aid rather than just buying Kool-Aid packs to the store and being like,

00:17:31.897 –> 00:17:33.837
oh, I should have got Chris Light or water.

00:17:34.277 –> 00:17:40.417
I think a good tool that you can use to figure out how exactly you can spice

00:17:40.417 –> 00:17:48.597
something up is figure out what you love and make it unapologetic. So I want to go around.

00:17:48.797 –> 00:17:52.797
I want you to say something that does not, that you love, that does not fit

00:17:52.797 –> 00:17:55.937
your aesthetic, that does not fit your archetype.

00:17:56.137 –> 00:18:01.077
All right. I am a 39-year-old millennial male.

00:18:01.737 –> 00:18:08.217
I am straight, and I live in Texas. I also love K-pop.

00:18:08.637 –> 00:18:11.937
I think. I think you are their demographic, though.

00:18:12.617 –> 00:18:16.857
Am I? I have no idea. No, look, here’s the deal. When I go to concerts,

00:18:17.157 –> 00:18:19.977
I don’t have been that many, I don’t feel like I’m their demographic.

00:18:20.177 –> 00:18:23.857
I feel like it’s mostly, but I love it.

00:18:23.937 –> 00:18:27.377
And I feel like if I was going to promote my own personal brand,

00:18:27.617 –> 00:18:32.037
doing a lip sync or doing a, you know,

00:18:32.597 –> 00:18:36.237
doing something that incorporates my knowledge and love for it,

00:18:36.237 –> 00:18:41.597
But I think that is going to get maybe some more eyeballs than just me,

00:18:41.597 –> 00:18:46.477
you know, generating a list of tips and me saying them.

00:18:46.877 –> 00:18:50.877
And I’m, you know, concerned to do it because I’m like, oh, I don’t want people

00:18:50.877 –> 00:18:54.657
to think I’m a poser. I also, you know, don’t people think I’m a weirdo.

00:18:55.077 –> 00:19:01.957
But in the words of Itzy, you can call me weirdo. I’m still going to put my sneakers on, you know.

00:19:02.417 –> 00:19:07.397
Itzy is a K-pop band. Does anyone else have the. I thought you were just saying Etsy differently.

00:19:07.957 –> 00:19:12.917
Sorry, Etsy. Does anyone else have the guts, the balls, if you will,

00:19:13.157 –> 00:19:16.837
to admit to liking something that doesn’t fit your…

00:19:17.703 –> 00:19:21.183
Demographic. I like Taylor Swift. There we go. You’re a Swifty.

00:19:21.383 –> 00:19:24.403
I’m not a Swifty, but I’d like when our music comes on the radio,

00:19:24.483 –> 00:19:27.263
I don’t change the channel. I might turn it up a little bit.

00:19:27.483 –> 00:19:30.723
Might sing along a little bit here and there. Oh, that’s good.

00:19:31.283 –> 00:19:32.843
That is a good one for you, James.

00:19:34.003 –> 00:19:42.283
Yeah, man. Don’t tell anybody. The surfer, the anti-establishmentarianism guy who’s the radical.

00:19:42.663 –> 00:19:45.923
It’s funny because I have two boys, right? And they’re boys,

00:19:46.143 –> 00:19:50.083
just Because society teaches them typically to be kind of macho, right?

00:19:50.163 –> 00:19:53.863
And I don’t think I’m a macho guy, but like, you know, they get some of that going.

00:19:55.083 –> 00:19:58.383
And their cousin, their younger cousin grew up with sisters.

00:19:59.043 –> 00:20:03.263
And so he gets in the car one day, I pick him up and it’s all the four of us.

00:20:03.323 –> 00:20:05.743
And he’s like, let’s put on Taylor Swift and play it.

00:20:05.803 –> 00:20:08.523
My boys like just lost it.

00:20:08.603 –> 00:20:14.803
You know what I mean? But my favorite, one of my favorite SNL sketches was there

00:20:14.803 –> 00:20:17.643
was, so whenever Shake It Off

00:20:17.643 –> 00:20:22.043
came out, they did a commercial parody about medication that you can use.

00:20:23.150 –> 00:20:26.630
To turn off the part of your brain that’s resistant to Taylor Swift and just

00:20:26.630 –> 00:20:28.610
enjoy it because it’s true.

00:20:29.150 –> 00:20:34.250
She’s made some songs that I’m just like, yeah, this is objectively a great song.

00:20:35.630 –> 00:20:41.770
All right. I don’t know. I, I, there’s, I guess there’s things that I like that

00:20:41.770 –> 00:20:47.070
if you were to look at me as a middle-aged white balding guy who kind of looked

00:20:47.070 –> 00:20:51.950
like he maybe was overly aggressive as a cop, I have that look.

00:20:53.150 –> 00:20:57.450
There are things that you might say, oh, well, he probably doesn’t like Broadway, and I love it.

00:20:57.570 –> 00:21:04.430
I was about to say, Eric, you would feel at home on a Broadway stage.

00:21:05.370 –> 00:21:11.930
That’s not— In the seats, on the side, in the back room, with the lights,

00:21:12.070 –> 00:21:13.750
anywhere on a Broadway— Center stage?

00:21:14.570 –> 00:21:19.210
Definitely. We actually got married in New York for no other reason than we

00:21:19.210 –> 00:21:20.350
wanted to go see Broadway shows.

00:21:20.810 –> 00:21:23.370
Yeah. That was it. We were like, oh, let’s get married in New York.

00:21:23.510 –> 00:21:24.810
Okay, we’ll go see Broadway. Woo!

00:21:25.070 –> 00:21:29.630
So that’s the thing. You probably have a knowledge of show tunes that maybe

00:21:29.630 –> 00:21:31.650
people not in your demo would have.

00:21:31.750 –> 00:21:35.230
That Rodgers and Hammerstein would be actually quite impressed with.

00:21:35.510 –> 00:21:36.930
Sure, absolutely. Yeah.

00:21:37.730 –> 00:21:41.910
Yeah. So I think there are a lot of those things that I could probably point

00:21:41.910 –> 00:21:44.370
out that I like that don’t fit my mold.

00:21:45.070 –> 00:21:49.570
The funny thing, I don’t really worry. I don’t feel like, I don’t know.

00:21:49.670 –> 00:21:53.110
I don’t feel like there’s anything out of it. None of that is out of characteristic for me.

00:21:53.757 –> 00:21:57.937
Well, that’s because you do a great job of loving unapologetically.

00:21:58.197 –> 00:22:02.337
You’re not trying to hide anything. When you like something, you make it clear.

00:22:02.577 –> 00:22:07.257
But not everyone always has that mentality. It’s a scary world out there.

00:22:07.437 –> 00:22:11.517
But I think that brings up a good point, right? The idea of what’s holding you

00:22:11.517 –> 00:22:17.217
back and that what you think other people think about you is probably what holds

00:22:17.217 –> 00:22:19.917
is one of the most common things that holds people back.

00:22:20.217 –> 00:22:27.037
I evidently just don’t care. No. I mean, did you care when you were 30?

00:22:27.417 –> 00:22:29.557
No, I don’t think I’ve ever really cared. You ever really cared?

00:22:29.637 –> 00:22:31.937
I can see that. Yeah. I wore a tie to high school.

00:22:32.557 –> 00:22:37.117
Okay, then. Literally, we had a uniform. That was actually my rebellion.

00:22:37.317 –> 00:22:42.757
I wore non-uniform pants because I wore dress pants, so they looked nicer than

00:22:42.757 –> 00:22:45.037
the uniform pants. And then I wore a tie.

00:22:45.517 –> 00:22:48.637
Little Eric. Yeah. I think this could be a sitcom.

00:22:49.537 –> 00:22:53.117
A sitcom. A sitcom. I like that. That’s a high school sitcom.

00:22:53.117 –> 00:22:56.037
That’s a spice. That’s a bold move. That is a bold move. Just to have a sitcom.

00:22:56.337 –> 00:23:00.077
Yeah. So let’s come up with a simple plan that people can use to actually do it.

00:23:00.217 –> 00:23:04.137
So I think a good way, something that we start here and a good thing to do is

00:23:04.137 –> 00:23:07.577
to get seven bad ideas out of your brain.

00:23:08.437 –> 00:23:13.317
Because nothing can. It sounds familiar. Yeah. Nothing can break you out of

00:23:13.317 –> 00:23:17.477
those habitual cycles like doing something intentionally.

00:23:17.477 –> 00:23:21.877
You don’t have to do the bad idea. You have to say the bad idea to break yourself

00:23:21.877 –> 00:23:25.597
out of being trapped in the cycle. So I think that’s a good first step.

00:23:25.917 –> 00:23:30.137
Get seven bad ideas out. Every time we sit down with Eric for a meeting,

00:23:30.177 –> 00:23:34.037
not every time, but a lot of times, he’s like, seven bad ideas.

00:23:34.157 –> 00:23:35.257
Let’s hear them. It helps.

00:23:35.977 –> 00:23:40.537
And they need to be stupid ideas. I mean, not just bad, stupid.

00:23:40.697 –> 00:23:48.497
Stupid. If you don’t do that, if you’re not practicing stretching your rubber

00:23:48.497 –> 00:23:54.317
bands, if you’re not exercising that, well, let’s just throw the whole rule book out.

00:23:54.477 –> 00:23:57.637
You have a hard time making a significant leap.

00:23:58.376 –> 00:24:03.176
Those stupid ideas, it’s not just, hey, come up with something stupid so we

00:24:03.176 –> 00:24:04.596
can immediately discard it.

00:24:04.736 –> 00:24:09.096
You need to go through the exercise of, here’s a phenomenally stupid idea.

00:24:09.096 –> 00:24:11.396
I’m going to tell everybody, here’s my stupid idea.

00:24:11.676 –> 00:24:16.796
I think with every single sale that we make at Indoor Media,

00:24:17.136 –> 00:24:24.536
we should give a literal shopping cart full of Kool-Aid to the customer. There we go. Right?

00:24:24.956 –> 00:24:28.016
It’s a stupid idea. Then we have to explore it.

00:24:28.376 –> 00:24:30.956
Well, what does that look like? Okay, well, we got to have to give some money.

00:24:31.096 –> 00:24:33.936
We’d have to probably adjust our prices a little bit because those carts are

00:24:33.936 –> 00:24:36.716
like 500 bucks. The Kool-Aid’s cheap, fortunately.

00:24:37.856 –> 00:24:41.996
But how would the customer react? You’ve got to explore it. You really have to think it through.

00:24:42.376 –> 00:24:45.896
We’ll go off-brand Kool-Aid. And eventually you might get to,

00:24:46.576 –> 00:24:49.536
oh, what if we did this for our customers?

00:24:49.716 –> 00:24:54.916
What if we came by and just showed them a cart with their ad on it at their

00:24:54.916 –> 00:24:58.116
store or had a cart that we could rotate around to all their customers?

00:24:58.116 –> 00:25:03.236
So it could sit outside their business and they could see their card ad and

00:25:03.236 –> 00:25:05.236
people coming in for a week could see the card ad.

00:25:05.296 –> 00:25:07.956
And then it goes to the next location and we put their ad on it.

00:25:08.116 –> 00:25:11.476
So they get the idea of what’s going on and where they’re advertising and so forth.

00:25:11.796 –> 00:25:15.676
You might end up, I’m not saying that’s a great idea, but it’s a reasonable

00:25:15.676 –> 00:25:18.216
idea that started with something stupid.

00:25:18.676 –> 00:25:23.816
Yeah, it’s, you know, creativity is like a, it’s like a pipeline.

00:25:24.116 –> 00:25:28.396
And if you’re knowing all your ideas, then no creativity can come out.

00:25:28.636 –> 00:25:33.096
And if you’re criticizing the ideas as they trickle out, it’s only going to

00:25:33.096 –> 00:25:34.076
be that. It’s going to be dripping.

00:25:34.276 –> 00:25:39.716
But if you get all the ideas out, it’s like a, you know, gushing right through that pipeline.

00:25:39.996 –> 00:25:44.076
And then you can refine, you know, I guess this is an oil thing.

00:25:44.256 –> 00:25:46.976
You can refine the ideas as they come out of the pipeline.

00:25:47.176 –> 00:25:49.896
Don’t want to refine them as they come out. That takes forever.

00:25:49.996 –> 00:25:52.436
And you’ve got something really great buried in there.

00:25:52.636 –> 00:25:55.776
You’ve got to let it out. And you don’t know until you throw it out there and

00:25:55.776 –> 00:25:56.896
other people start looking at

00:25:56.896 –> 00:25:59.936
it. And that’s why it’s really important to surround yourself with people.

00:26:00.879 –> 00:26:04.439
I like to think of as the improv approach that yes, and you. Yeah.

00:26:04.739 –> 00:26:08.279
Let’s run, okay, let’s see how we make this work. It’s not why that won’t work.

00:26:08.419 –> 00:26:13.139
It’s let’s see how we can make this work and what would it take to do that.

00:26:13.919 –> 00:26:18.499
Scott Adams, the author, what is it? Artist?

00:26:18.839 –> 00:26:23.639
Arthur? Author. Author of Dilbert. Yeah. Kind of a wacky guy for sure,

00:26:23.779 –> 00:26:24.979
but he did have a great quote.

00:26:25.959 –> 00:26:31.259
Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.

00:26:32.324 –> 00:26:38.464
And I think that’s the whole thing. To be creative, you got to have a lot of stupid things happen.

00:26:38.624 –> 00:26:43.144
You got to try a lot of dumb stuff that is not definitely, definitely is not going to work.

00:26:43.604 –> 00:26:47.284
And then it’s that fine tuning of those into something that does.

00:26:48.744 –> 00:26:50.704
So kind of what I’m hearing here, right?

00:26:52.464 –> 00:26:58.764
What I’m hearing is ignore other people or bring them into the fold.

00:26:59.384 –> 00:27:04.204
So even your own customers, if you’re a local business, your feedback is going

00:27:04.204 –> 00:27:05.104
to come from your customers.

00:27:05.484 –> 00:27:08.344
Talk to them about it. See what they do. Try it on a limited scale.

00:27:08.544 –> 00:27:11.704
Get them involved so that they’re not judging you. They’re a part of it.

00:27:11.824 –> 00:27:15.224
So you can go up to somebody sitting there, hey, what do you think if we offered

00:27:15.224 –> 00:27:18.004
Kool-Aid? Would you be interested in that? Here’s some Kool-Aid.

00:27:18.164 –> 00:27:20.744
What do you think? They’re not just going to reject you out of hand.

00:27:22.024 –> 00:27:29.284
That cost of having people not like you or think that you’re silly or done, there is no cost there.

00:27:29.424 –> 00:27:31.824
There really is no, whatever they’re going to feel about you,

00:27:31.964 –> 00:27:35.664
they’re going to feel, if you’re serving a great Coney Island and that guy likes

00:27:35.664 –> 00:27:40.564
Coney Islands, I don’t care if they serve Kool-Aid or not. I might be excited to go in and see that.

00:27:40.804 –> 00:27:43.544
I would argue it’s a plus no matter what, because you, you know,

00:27:43.724 –> 00:27:46.764
you build a connection there. Well, presumably they’re going to do something

00:27:46.764 –> 00:27:48.044
that’s really dumb and doesn’t work.

00:27:48.244 –> 00:27:50.724
Yeah. They’re going to offer Pepsi and that is going to piss me off.

00:27:51.864 –> 00:27:57.884
Yeah. So I think that’s a great step too. Step one is get seven bad ideas out. Step two. Stupid ideas.

00:27:58.084 –> 00:28:03.304
Stupid ideas. Sorry. Stupid ideas out. Step two, involve people that are on

00:28:03.304 –> 00:28:05.524
your side and that. Make people on your side.

00:28:05.544 –> 00:28:08.284
Yeah. Make people on your side and involve other brains.

00:28:08.764 –> 00:28:13.524
And then I would say the third one maybe, and we’ll determine it, would be.

00:28:14.544 –> 00:28:18.264
Think about other people’s world,

00:28:18.564 –> 00:28:24.724
other people’s life, because the sources that you get information from might

00:28:24.724 –> 00:28:31.304
be totally different than those of a new customer or a new follower or something.

00:28:31.464 –> 00:28:36.464
They might be looking in different sources. So your channel might need to be

00:28:36.464 –> 00:28:37.524
something completely different.

00:28:38.144 –> 00:28:42.364
I would submit that that would be a good third step. What do you all think?

00:28:43.044 –> 00:28:45.764
I think this is a process and I think everybody has to do it.

00:28:45.924 –> 00:28:49.344
I think you have to do it for you. You have to do it where you are.

00:28:49.944 –> 00:28:57.924
If you are not taking some time to sit down and say, hmm, what things could

00:28:57.924 –> 00:29:00.964
I do different that would kind of break the mold?

00:29:01.584 –> 00:29:06.044
I don’t think you can grow. That’s true. I agree 100%.

00:29:06.544 –> 00:29:09.884
Well, thank you so much for listening to The Bounce Rate. Remember,

00:29:10.264 –> 00:29:14.664
people don’t spice things up because they’re scared, because they’re stuck in

00:29:14.664 –> 00:29:17.764
a cycle of thinking. It’s okay to break out of that.

00:29:18.144 –> 00:29:21.644
And a good way to pick something spicy to do, something different,

00:29:21.824 –> 00:29:27.244
is to look at what you love. What do you like and how can you like it unapologetically?

00:29:27.844 –> 00:29:33.004
And a good place to start is to get seven stupid ideas out.

00:29:33.004 –> 00:29:39.164
Start connecting, involving people that are going to make you think in a different

00:29:39.164 –> 00:29:43.024
way and think about who you’re talking to.

00:29:43.164 –> 00:29:47.864
Think about audiences that you want to connect with and how they might want

00:29:47.864 –> 00:29:48.664
to receive information.