The Bounce Rate Podcast

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Guys, I failed that. I failed the introduction. You know, a lot of people might

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consider that a complete failing.

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Yeah, you didn’t even get a couple words out. Are those people in this room?

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Fail! F! Are those people in this room?

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Well, you know what? Here’s the deal. This has given me an opportunity to try it again.

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Welcome to the Bounce Rate. Let’s get ready to rumble.

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You know, I’m going to stop you right there. Thank you. Stop.

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Let’s get ready to bounce.

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Let’s bounce that. Or not. I think it’s okay that you failed at the beginning,

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and I think you should have just moved on.

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My piano teacher, when I was a kid for many years, told me over and over,

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if you miss a note, what do you do?

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Scream. You stop and go back to the beginning. No, you just keep playing.

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Keep going. You just keep going. Absolutely. And you learn.

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So hopefully next episode, you do better. Absolutely.

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Well, today’s episode is all about failure and how- And heroes. And heroes.

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And being a hero as a failure. As a failure.

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I, regular listeners to the show know that I’m a big cruise head.

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This weekend, I recently got elevated from gold status to platinum status at Royal Caribbean.

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So things are looking pretty good for me. Do you get like an extra side with each meal now?

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No. Unlocks the premium sides. I really appreciated your posts,

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your social media posts, announcing the gold level accomplishment that Roger

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has accomplished. I missed that.

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You’ve got to be a closer friend. You’ve got to re-follow him after you un-follow

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him. Are you on Instagram, James? Am I on Instagram?

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Yes. You are? Okay. Do I post? I don’t know. No.

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But I read. I post every now and then. Well, I’ll follow you on Instagram,

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James. But yeah, no, recently my elevated in their loyalty.

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Thing from gold to platinum, which is the bare minimum to the one level up of pink platinum.

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It made it sound like there’s something like you really achieved.

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It’s like video games where it’s like, oh, I shot one balloon.

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I have 20,000 points. Just make that two points.

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Well, the reason why I bring up Royal Caribbean this time, like I do all the

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time, is that they have some pretty spectacular shows, one of which,

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to police sponsors, one of which is their ice shows.

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They’ve got an ice rink there on the cruise ship.

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And the thing about like ice figure skating is that I…

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Whenever I see a figure skating show, obviously I’m impressed.

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And I feel like there’s a lot of instances where they literally fall down.

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You will be watching an ice show and they fall down.

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And never in my life have I said, oh, darn it.

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They fell down. It’s time to leave this ice show for being so bad.

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If anything, what it makes me do is it makes me double down on their success,

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especially if I see them get back up and do something and do an even bigger trick afterwards.

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It feels like a success story that I get to be a part of.

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So I just thought that was interesting because looking back at the ice show

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that I saw on my recent cruise, there were a couple of times where people fell.

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Don’t remember it at all. What I remember is their triumph after.

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See, I think that’s interesting. That, I am beginning to, I’m something of an

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Anglophile. So I love England.

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We go there quite a bit. You love Angles too. I love Angles.

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I’m glad you explained what that was.

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I am very obtuse about this. Sorry, continue.

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You love England. Or straight. That’s right.

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Anyway, or right. Right. I’m usually right. You’re usually right.

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Anyway. Straight. Yeah.

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So England has a very different concept of how they would have told that story.

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Because the, when you, when they look at somebody doing something,

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it’s not that in the end they overcame.

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That’s kind of, you know, if you, if, if like we do a quick literary analysis

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of what you just said, you were talking about, Hey, you know,

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I don’t remember the failures.

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It was the accomplishment at the end. It was what I overcame.

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I came from behind. We love an over, right. We’re Americans. We love an underdog.

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And it’s every story, every sports movie ever, which is the only way I watch

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sports is they, you know, they start playing the slow music.

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They do the montage where they’ve lost six games in a row and then the good

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music starts and then they start, and that’s where you, you know, you,

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That is not an English trait. If you go back, and I’m going to tie this to World

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War II because that’s where everything started.

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But keep calm and carry on.

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Things are going to happen, but then you just keep moving on with it.

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And this is, I think, a huge lesson for so many of us that we don’t internalize.

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Americans love the lottery winner.

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We love the person at the very top that made it so big, accomplished everything.

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That’s who we celebrate. Whatever your idol is in whatever industry,

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be it the tech bros or whoever, Ford or whoever is that titan of industry or

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whatever, that’s who we am.

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But so many people every day get up, go face the day, have hardship,

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have things outside their control,

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go do stuff, and guess what they do the next day? They do it again.

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Again. An amazing story.

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That’s like the three of us in this room. Pretty accurate. Get up and we do it day in, day out.

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Doesn’t matter if our followers are out of control.

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It doesn’t matter if we can’t control how we get more listeners.

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Well, we just have to be funnier. So I was thinking about James Bond.

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And I was thinking, like, does he go into work every day?

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And I was like, you know, James is not this.

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Not this James. James Bond is, you know, he’s a little bit like that, right?

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He just kind of, he does the missions and he just keeps going.

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I feel like he’s kind of always a badass to see.

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Like Rocky Balboa is a perfect example where, you know, you get beat down and

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you have to train and, you know, the music and the montage.

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Yeah, that’s true. But I don’t ever remember James Bond, like,

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training and, like, putting in the work. That’s true.

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James Bond. I didn’t, motorcycles, girls, you know. And it just happens to him,

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right? I mean, he doesn’t plan.

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He walks in, no plan, no prep, right?

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Other than having caviar and a martini and walks into a situation.

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And in his case, he typically lucks out.

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Yeah. It’s beyond his control. And that’s really the reality for so many of us.

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It’s we can’t, knowing what we can’t control and recognizing that is a huge

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thing. Well, I do think in America, they, you know, you’re sold this,

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the American dream thing.

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Right. And like, yeah, we totally put those people that make it big,

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whether it’s, you know, we see it on social media and stuff.

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They’re up on a pedestal and nothing else is worthy except for that.

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Right. And we all like growing up, I literally thought I was going to be a famous

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multimillionaire and doing nothing. I just thought it was going to happen because

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that’s what happens. And then one day I woke up and realized the English side

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of me woke up one day and the British side and.

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Crap it’s not happening yeah but

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you have a you have a cup of tea had a cup cup

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of coffee for me then you move on and move on i’ve accepted

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that now and i’m okay with it and and you know i think the coolest american

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inverse of that though is iron man from the marvel movies where you can track

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i don’t know if you watch those but in the first iron man he learns that his suit can’t handle.

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Icing so he installs something

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to fix the icing and then the next one he

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learned that he can’t it can’t hold up against the hulk

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and then the next one he builds the hulkbuster armor

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and the next one he learns that this happened so he builds nano

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so you can actually track in those movies

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what lessons he learns and how

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he builds a new suit now to be fair

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you know he’s tony stark he’s got millions and millions to make mistakes and

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it can be a little bit scary you know for a local business owner

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to have those positions well he has an even

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more powerful thing than billions of dollars he has off screen

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there we go right so plot you see him in this this scene and then we he goes

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off screen and comes back with the new armor got it but i mean you know i’m

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gonna reflect back to click and create back in the day you know running a small

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business and there’s lots of failures, right?

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Like it’s, it’s a constant battle and struggle to run a business, right? You’re.

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Dealing with things and having to overcome and keep persevering and going forward. Yeah.

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I don’t know where I was going with that. Well, you don’t need to,

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right? Yeah. I mean, I think that’s my point is you don’t need to go somewhere with that.

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Doing the thing and being there and showing up.

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So I have a, I guess it’s an uncle-in-law that passed away not too long ago.

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So the, the, at the service, the minister got up and they talked about it and

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he did an amazing job and he summed up this guy’s entire life was he was there.

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He showed up. That was the phrase. He showed up.

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And that was, I mean, we summed up a man’s entire life because he showed up

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and it was really powerful.

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Every day that you show up to work, every day that you go in,

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you take whatever the world gave you, fate, whatever, it’s really powerful.

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And I think we don’t in the U.S., other than on this podcast,

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we don’t celebrate that enough. Yeah, I think you’re right.

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I’m just, again, reflecting back to my time. I kind of felt alone because you

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get, you turn to social media and everybody’s celebrating wins.

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You feel like a failure. You feel like a failure. You’re like,

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what am I doing wrong? What is going on?

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You know, like, and, and it’s hard. Right. So I agree.

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Like, I wish our society shared, was a little bit more vulnerable and shared some of these things.

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I mean, obviously if you dig deep, you can find them, but it’s not the norm,

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right? It’s not what people want to put out there. You know, it’s funny. And it like.

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Not to take this to online dating because I’m not going to talk about online

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dating. No, please. By all means.

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Well, I’m going to start by talking about the very first business that I ever

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did. And that was something called Premium Sports Surplus.

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And essentially, I worked at a storage facility.

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And so I was one of the people that had to grind the locks off and auction the stuff out.

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And one of the people that rented their storage facility was like the head of

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athletics for the entire…

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Public school system. And so he had this massive storage unit filled with athletic

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shoes that Adidas and Nike would just send him, ASICs, they would send it.

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But the problem was, and because he would just give it to these teen athletes,

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the problem was the extended sizes, he couldn’t find anyone to take them because they were so big.

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So I had all of these like 14, 15, 16 size athletic cleats and he goes,

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Hey, so I don’t want to get rid of this stuff.

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Do you just want them? And so I was like, yeah.

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And this was the birth of eBay. And so I was about to go, I was,

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I went off to college and I founded eBay and I founded eBay.

00:12:06.024 –> 00:12:09.904
No, we have the ladies and gentlemen, we have the founder of eBay, right?

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Of the show on, on the show, the host of the bounce rate is the founder of eBay.

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I forgot what her name was. She ran for office, but no, yeah,

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I dumped all the shoes and I founded eBay.

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No, I took all of those massive athletic shoes to my college apartment when

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I started college and it was packed.

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It was just stacks of shoes that I was walking around. And I was like trying

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to sell these things on eBay.

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And I kept trying it and I was like, you know what?

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Let me just, I’m going to change the name of my eBay account to premium sports

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surplus. I’m not, you know, and so I’m going to make it look like it’s a business.

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So I did a little bit of creative branding. I did it and then I optimized it.

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And then I finally found like the time that I should be putting the thing.

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And I remember like the first day that I saw there was a bid,

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it was this sense of excitement.

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And it wasn’t even like a lot of money.

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To see like that change. Now, when I was in online dating is that there would

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be a period of time where I would just send out when I was online dating.

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I’ve been in a committed relationship for a long time. When I was online dating,

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I would send out message after message after message.

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And I remember like the one day that I see a pink envelope that I’m like, what?

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Someone messaged me back was this moment.

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It was I mean, it’s literally the sweet taste smell of success where you’re

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like, oh, I’ve I’ve I see something growing.

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I see something for all my efforts. I want to know more about this pink envelope.

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What was behind? Like what was there when you opened it up?

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Someone just responding, saying,

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oh, and to be fair, I got really good at online dating. Okay, okay.

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But I got lots of pink envelopes after that.

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But it was a learning curve. It was a thing where I would send out messages

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and looking back, I’m like, oh, yeah, that was a weird thing to say.

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Nothing, nothing weird weird. I wasn’t saying anything weird.

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I was looking at your toes online.

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They didn’t post them. The back then they didn’t post them like they do now.

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I didn’t feel so. I just wasn’t being charming enough.

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And I would look back and I’m like, you know what? That’s not something a charming person would say.

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And then I would try it again. And I was like, yep, that was more charming.

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And then you would see the thing.

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So basically it’s the same thing with the business.

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Like even just a $20 bid on these shoes, I was like,

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Okay. It was motivating and invigorating. It reminds me with the agency,

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one of the people next door in the building I was in, he basically had created

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Spotify, but didn’t turn it into Spotify.

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What he did is he, he, all the radio stations would come to him for tracks of

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music because he would have like an official track and it was all online where

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I, and he would give it to him.

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And like he had a huge operation, super successful, but like he was,

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but he only dealt with the radio stations.

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If he had turned and opened it up to Spotify, you know, like in the Spotify

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mile to the end model to the end consumer, he was sitting on a gold mine.

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He thinks he’s a big failure because he didn’t do that. But yet he was very successful.

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Yeah. You know what I mean? Yeah, yeah, yeah, yeah. Well, and in the end,

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it should be where you are.

00:15:27.882 –> 00:15:34.362
I did see a comic today. It said you’re not stressed out about the past and

00:15:34.362 –> 00:15:37.522
you’re not stressed out about the future because those things don’t exist.

00:15:37.702 –> 00:15:41.442
You’re dealing with your own memories and your imagination.

00:15:42.202 –> 00:15:46.362
And if you think about where that puts you, any day that you wake up…

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I mean, you might be in a situation you don’t like. There might be choices that

00:15:50.676 –> 00:15:54.616
you’ve made and that you’ve put put you in this situation. You may decide to

00:15:54.616 –> 00:15:57.936
make change, but you’re where you are.

00:15:58.136 –> 00:16:02.996
And that in a lot of ways, I think this kind of goes back to the English mantra

00:16:02.996 –> 00:16:04.656
of keep calm and carry on.

00:16:05.636 –> 00:16:09.996
Being is what’s important. I’m even going to. OK, get ready.

00:16:10.176 –> 00:16:11.976
I’m going to take this back to Shakespeare.

00:16:12.456 –> 00:16:16.816
Whoa. Whoa. All right. Are you ready? Because I listened to a philosophy podcast

00:16:16.816 –> 00:16:18.856
and he did the philosophy of Shakespeare.

00:16:19.076 –> 00:16:24.216
And so he did, he did Romeo and Juliet, Hamlet, and I think it was Macbeth.

00:16:24.496 –> 00:16:27.996
And so he talked about all three of those shows in a philosophic sense.

00:16:28.136 –> 00:16:32.336
And there’s a lot of nihilism and a bunch of, there’s no point to life.

00:16:32.516 –> 00:16:35.176
And when you look at those plays, cause they’re pretty, I mean,

00:16:35.556 –> 00:16:41.656
Hamlet, I mean, man, that guy shows up, his dad’s dead. He’s wondering if he

00:16:41.656 –> 00:16:44.596
should kill the guy that killed his dad, who’s married his mom.

00:16:45.176 –> 00:16:48.316
I mean, that’s pretty much a lot of stuff outside your control.

00:16:48.916 –> 00:16:52.656
But he is the hero of the story, and he doesn’t really navigate it very well.

00:16:52.976 –> 00:16:59.796
But he is the hero. He makes change in the environment, but doesn’t necessarily

00:16:59.796 –> 00:17:03.216
overcome everything in the end. And it’s a story worth telling.

00:17:03.636 –> 00:17:07.516
I mean, how many times has Hamlet been retold? It’s pretty incredible.

00:17:07.516 –> 00:17:13.576
I think it’s an amazing philosophy or viewpoint to look at and to stand back

00:17:13.576 –> 00:17:15.296
and say, you know, I’m here today.

00:17:16.036 –> 00:17:20.396
Yeah, I’ve done a bunch of stuff. Some of those were wrong. But I’m here today

00:17:20.396 –> 00:17:24.016
and I’m going to keep moving forward. I think it’s tremendous, especially today.

00:17:24.796 –> 00:17:26.996
There’s so many things that you could be down about.

00:17:28.064 –> 00:17:32.604
Well, yeah. And especially if you’re trying to reach out to local customers

00:17:32.604 –> 00:17:36.404
in your community, you know, versus then that’s the thing about local businesses

00:17:36.404 –> 00:17:39.804
versus just online ones or B2B.

00:17:40.044 –> 00:17:46.824
You have to really connect with people and it’s, it’s motivating because you are supporting them.

00:17:46.824 –> 00:17:54.944
But it’s not always the easiest thing to do, to actually get to the brick one,

00:17:55.204 –> 00:18:01.024
square one, and actually build something or grow something. It takes a lot of work.

00:18:01.304 –> 00:18:06.204
So I think the takeaway from all this, if you fast-forwarded to this spot,

00:18:06.324 –> 00:18:07.704
you’ve saved yourself a lot of time.

00:18:08.004 –> 00:18:12.024
We recommend make our voices at 16 times speed so you can get right to this

00:18:12.024 –> 00:18:12.944
point. Right to this point.

00:18:13.164 –> 00:18:16.724
Here’s the two takeaways. one is

00:18:16.724 –> 00:18:19.964
congratulations you showed up you’re doing

00:18:19.964 –> 00:18:25.804
the work doesn’t matter where you are it’s not a comparison it’s not a race

00:18:25.804 –> 00:18:34.024
it’s you carrying on two if you want more pink envelopes use the line of hey

00:18:34.024 –> 00:18:37.424
look at you with all those curves and me with no brakes.

00:18:38.704 –> 00:18:46.204
Okay yeah got me married for 27 years That was it? That was the one? She won’t admit it.

00:18:46.384 –> 00:18:51.444
I think that was the line. I think there could be a slightly different story if we brought her in.

00:18:51.624 –> 00:18:53.904
But. Well, it’s either that or.

00:18:54.464 –> 00:18:57.464
You know what? She gets up every day. She gets up every day.

00:18:58.164 –> 00:19:00.964
And she’s like, this is my husband. Day in.

00:19:01.244 –> 00:19:05.424
That’s right. I’m showing up again. Your wife shows up every day. Every day.

00:19:05.624 –> 00:19:09.084
There’s so much beyond her control. She puts in the work. There is so much beyond

00:19:09.084 –> 00:19:10.484
her control. That’s exactly right.